Carlton Fevola was recruited to
Carlton Football Club with selection No. 38 overall in the
1998 AFL draft and made his debut in the
1999 AFL season. Early in his career he showed signs of being a brilliant kick of the ball and a prospective key-position player at full-forward, and he led the
AFL reserves for the 1999 season with 42 goals despite Carlton finishing last for the year. During a pre-season game on 31 December 1999 against
Collingwood (promoted as the "Millennium Match"), he kicked 12 goals. The promising talent was given the No. 25 guernsey made famous by Carlton legend
Alex Jesaulenko. However, Fevola struggled to maintain form over the next few years, playing in 39 games and kicking 66 goals between 2000 and 2002, with noticeably poor body language on-field as well as causing bad publicity through incidents off-field. Pagan's arrival had an immediate impact on Fevola's discipline and form. In Round 5, 2003, Fevola kicked 8 goals against
the Kangaroos, helping win the game for Carlton and launching himself into the eyes of AFL viewers. Fevola's unkempt
dreadlocks and extroverted personality in the media earned him the nickname "
The Shag" by fans. Fevola's early goalkicking inconsistency saw him experiment with unorthodox styles of handling the ball in approach to taking set shots. In 2004, Fevola developed a ritualistic set-shot routine of taking three quick steps to shoot on goal, and this resulted in a significant increase in goal-kicking accuracy, particularly from long distance. The duration of his ritual, at times taking longer than a minute, became a point of contention, and was partially responsible for the introduction of a new rule in 2006 (commonly referred to as "the Lloyd Rule" after Essendon's
Matthew Lloyd, who had a similarly lengthy set-shot ritual), limiting the duration permitted to take a set shot to 30 seconds, before play-on would be called. Fevola's ritual was duly shortened to accommodate the new rule. In
2006, Fevola capped off a stunning year and his best to that point by kicking 84 goals and winning the
Coleman Medal and All-Australian selection. He scored 59 goals in
2007, then followed this up in
2008 with his career-best total of 99 goals for the season, seeing him finish second behind
Lance Franklin in the race for the Coleman Medal. He later sold the medal "to fund a gambling addiction." Carlton announced on 30 September 2009 that it would seek a trade for Fevola during the
2009 trade week due to his off-field behaviour, most specifically due to antics at the
2009 Brownlow Medal Count. On 9 October, he was officially traded to the
Brisbane Lions along with a second-round draft pick (#27 overall) in exchange for Brisbane's
Lachlan Henderson and a first-round draft pick (#12 overall). Additionally, Carlton agreed to pay $100,000 of Fevola's salary for each of the two years remaining on his existing contract. Fevola left Carlton as a life member of the club after playing 187 senior games for 575 goals—the third-most goals by any player in Carlton Football Club history. Despite the circumstances of his departure, Carlton has stated that Fevola's life membership was not affected and that he remained welcome at the club.
Brisbane Lions At Brisbane, Fevola was given the Number 5 guernsey. He made his debut for the Lions in the first round of the 2010 season at the
Gabba against the
West Coast Eagles. He finished the
2010 season with 48 goals in 17 games. After further off-field controversy over the 2010/11 offseason, Fevola was sacked by the Lions on 20 February 2011. Due to his brief stint at Brisbane, he has sardonically referred to himself as a "Brisbane Legend" on numerous occasions, including at the
Fox Footy Longest Kick competition, which he would incidentally win the 2017 edition post-retirement with a kick of 66.1 metres (217 ft), winning $10,000 in the process. ==Post-AFL==