Iribe started his career as a game programmer and worked on the user interface of
Civilization IV. After Scaleform was sold to
Autodesk, he worked as product team lead at
Gaikai. In August 2012, he departed Gaikai and became the new CEO of
Oculus VR after their
Kickstarter campaign for the Oculus Rift VR Headset raised $2.4 million. In December 2016, he stepped down from the role of CEO and decided to lead its newly created PC VR group. In October 2018, Brendan announced in a Facebook post he would be departing Oculus and its parent company Facebook, with no mention of future plans. In December 2018, he invested in
Sketchfab, an online platform for 3D and VR content. In June 2023, Iribe co-founded Sesame, a product and research team for AI glasses. ==Philanthropy==