His career took another turn when he moved to live in Spain to set up a business selling advertising display photographs to shops. In order to do so, he needed to learn Spanish and so attended a language school in Barcelona. There, he met his future wife Terri, who was learning to speak English. Unfortunately, the business was hit by the recession when people cut back on advertising. Facing financial ruin, Price decided to return to Britain and was cast in the role of the heartthrob Dr Bernard McAllister in the long-running series
Emmerdale. This opened up a new market for his talents, which were quickly seen in
Calle Nueva. He followed this with other guest roles, and he had a major part in the award-winning film
Los Sin Nombre released in the US as
The Nameless directed by
Jaume Balagueró. He was also in
Dagon directed by Stuart Gordon,
The Nun and
The Sleep of Death, an adaptation of the Japanese novel by Eloy Lozano. He featured in the Catalan film
Excuses! directed by Joel Joan. Over the past few years, he has guest-starred in the Spanish series
Anti-vicio,
El Comisario, and he had a regular part in the very popular series
Los Hombres de Paco. He also featured in the mini-series
Alakrana in 2010. On the big screen, he was in
The Possession of Emma Evans, and he played opposite to
Carme Elias in the award-winning
Planes para Mañana. In Roberto Santiago’s film
El Sueño de Iván ("Ivan's Dream"), released in 2011, he played Greg Cullen, the President of FIFA. At the end of 2010, he co-starred with
Michael Ironside in "Transgression", which was released in 2011. That same year, he worked on the well-known Spanish series "Amar en Tiempos Revueltos" ("To Love Is Forever"). ==Selected filmography==