Brian Holm was born in Copenhagen. He was a reliable
domestique for most of his career, and also sports 11 individual victories, including a national championship (1990), the one-day classic
Paris–Brussels and the semi-classic
Paris–Camembert. After his active career, Brian Holm has acted as a sport director, first for Danish pro-teams
Team Acceptcard (1999) and
Team Fakta, then for the Danish national team, and from 2003 for
Team Telekom (sponsors changed several times) until 2011 when the team, latterly known as HTC-Highroad, came to an end. Holm is cited as a motivational influence on prominent HTC-Highroad cyclist,
Mark Cavendish. During the
2011 UCI Road World Championships in Copenhagen, won by Cavendish, he reportedly rode in the team support car with Great Britain coach Rod Ellingworth. In February 2004 he was diagnosed with
colon cancer, and underwent surgery before returning to racing. Following his experience with cancer, Holm established
La Flamme Rouge, as a means to raise money for charitable organisations supporting cancer patients through sport. La Flamme Rouge sells various products such as cycle clothing designed for them by
Paul Smith.
Mark Cavendish is one of its ambassadors. In November 2013 Holm was elected as a municipal councillor in
Frederiksberg, a town forming an enclave in the
Copenhagen Municipality, despite undertaking little campaigning. Holm stood for election as a candidate of the
Conservative People's Party. In May 2014 Holm was charged with indecent exposure towards a 7-year-old girl, who had slept over in his house. Holm was acquitted ==Doping==