Original station: 1974–2012 Early days BRMB was first launched on 19 February 1974, on 261 metres
medium wave, (1152
kHz) and 94.8 MHz
FM, and was based in Aston Road North at Radio House, a building previously used as television studios by
ATV and
ABC Weekend Television. BRMB was the fourth independent local commercial radio station to begin broadcasting in Britain, after
LBC,
Capital Radio and
Radio Clyde. Broadcasting a mix of popular music with local news, live football coverage, information and specialist output, The original station name, BRMB, was not an initialism (contrary to popular belief – some believed it stood for Birmingham Radio, Midlands Broadcasting). Instead, the original company, Birmingham Broadcasting Ltd., wanted something that combined a US-style
call-sign with the company name – e.g. Birmingham – (BRM) and Broadcasting – (B); equalling BRMB. In January 1978, BRMB began to advertise job vacancies available in the Birmingham area, doing so in association with the
Job Centre in
Erdington. The campaign won the support of
John Goulding, the
Minister for Employment at the time. In 1981, BRMB was approached by the
spina bifida charity
ASBAH and invited to join ATV in hosting a fundraising event in Birmingham's
Chamberlain Square. The event, which featured appearances by
Jasper Carrott and
Noel Gordon, raised £82,000, and was considered to have been a huge success. BRMB were keen to hold other charity events after that, and in May 1983, staged the first Birmingham Walkathon. The walk, which took place around the city's
Outer Circle bus route, saw around 24,000 participants raise £225,000 for
Mencap. The Walkathon became an annual event until 1992, and has been staged sporadically since then.
Acquisition by Capital In 1988, as a response to government disapproval of the simulcasting of programming on both FM and mediumwave, a sister station was launched on the 1152 kHz frequency.
Xtra AM became BRMB's 'gold' service, playing classic hits, while BRMB itself began to cater for a younger audience. At this stage, BRMB was part of
Midlands Radio plc, which was bought out along with
Radio Trent,
Leicester Sound and
Mercia Sound by
Capital Radio in 1993. However, they sold the other stations to the
GWR Group whilst Capital kept hold of BRMB and Xtra AM. Although the event was deemed to be a success, police had concerns over safety, as well as the disruption closing the square would cause, so in 1995 the event was renamed "
Party in the Park" and moved to the city's
Cofton Park. It would later move to
Cannon Hill Park and finally
Alexander Stadium. "Party in the Park" would feature many well known singers and groups of the day, including the
Spice Girls,
Eternal,
East 17,
Hear'Say and
Westlife. The 1998 event, titled "People's Party", was held on 16 May to coincide with the
24th G8 summit, which was held in Birmingham that year. Acts at the People's Party included
Lionel Richie,
All Saints,
Louise and
5ive. A concert was also held on the same day at
Symphony Hall to entertain world leaders, and broadcast to Cannon Hill Park via satellite link. The concert featured
Mick Hucknall,
Chris Rea and
Jools Holland. In January 1999, BRMB staged its "
Two Strangers and a Wedding" competition in which contestants entered a competition to marry a complete stranger. The event attracted criticism from church leaders, including
The Rt Rev Mark Santer, the
Bishop of Birmingham, who accused BRMB of "reducing a sacred decision to a media event". The winners, Greg Cordell and Carla Germaine, were married in a
Registry Office ceremony at Birmingham's
Hyatt Hotel, before embarking on an all-expenses paid
honeymoon in the Bahamas, and being given a year's free use of a car and luxury apartment on their return to the UK. The couple separated three months later. Germaine later met and married
Jeremy Kyle, then a BRMB disc jockey. BRMB ran the competition again in 2006. Craig Cooper and Rebecca Duffy, the couple chosen to get married, separated four months later. In April 2001, presenter
Tim Shaw was investigated by the
Radio Authority over a suicide caller hoax on his late night show, when he appeared to leave the studio in order to talk the caller out of jumping from a bridge. In August 2001, four participants in a competition where contestants were invited to sit on blocks of
dry ice to win tickets to a music festival were taken to hospital with burns. Three of them were required to undergo
skin graft surgery and have prolonged hospital stays. BRMB's parent company, Capital Media Group, was fined £15,000 over the incident following a hearing at Birmingham Magistrates' Court in January 2003. In October 2007, BRMB was criticised by media watchdog
Ofcom for running a competition "in a manner designed to obscure the true nature of the prize" after they had invited listeners to enter a contest to watch the
2007 UEFA Champions League final in Athens in May of that year. The venue had turned out to be a Greek restaurant in Birmingham named Athens rather than the Greek capital, something Ofcom described as a "serious breach" of its broadcasting regulations. In 1998, BRMB moved from its Aston premises to studios at
Brindleyplace near
Broad Street In Birmingham City Centre. The deal, worth £700m, was given approval by the
Office of Fair Trading in December 2004. The matter was not referred to the
Competition Commission after the newly created
GCap Media agreed to sell
Century 106 in Nottinghamshire.
The Orion Years On 6 June 2008, GCap Media was acquired by
Global Radio. The
Office of Fair Trading subsequently referred the acquisition to the
Competition Commission due to potential "conflict of interests" issues in the West Midlands (and in other areas). On 8 August 2008, Global announced that BRMB would be sold along with other West Midlands owned GCap/Global stations
Mercia FM,
Wyvern FM,
Heart 106 and
Beacon Radio. In May 2009, the station was sold officially to a company backed by
Lloyds Development Capital and
Phil Riley, himself a former BRMB presenter during the 1980s who later became chief executive of
Chrysalis Radio. Riley's company was named
Orion Media. Orion brought in Paul Kaye as programme director, who had previously held that post at
Wyvern FM, and who helped to facilitate a refresh in 2010, bringing back some of the features BRMB listeners had enjoyed in the past, such as late night talk shows, football coverage and the BRMB Walkathon. In November 2010, the station held BRMB Live, a music concert at Birmingham's
LG Arena at which 14 acts were featured, including
The Script,
The Saturdays,
Olly Murs,
Alexandra Burke,
James Blunt and
The Wanted. The event returned for November 2011, with acts including
Cher Lloyd,
Matt Cardle,
Ed Sheeran,
JLS,
Pixie Lott, and
Emeli Sande. On 9 January 2012, Orion Media announced that BRMB would be rebranded as
Free Radio Birmingham, along with its sister West Midlands stations
Beacon,
Mercia and
Wyvern. The decision to rename the station, along with the choice of new name, were questioned by Dorothy Hobson, senior media lecturer at the
University of Wolverhampton, who cited an almost 100% brand recognition for BRMB in the West Midlands area: "All radio is free, this is not newspapers or subscription digital TV...This feels very much like a decision made by a committee." The BRMB brand, together with neighbouring stations Mercia, Beacon and Wyvern, were phased out on Wednesday 21 March 2012 in preparation for the rebrand, which took place at 7pm on Monday 26 March 2012. At the time of its rebrand,
RAJAR estimated that BRMB reached an average weekly audience of 359,000 listeners. while Phil Riley went on to launch
Boom Radio in February 2021. In November 2021, Bauer announced that Free Radio Birmingham would be moving out of Brindleyplace to smaller studios at 54
Hagley Road.
Relaunch: 2023 Following the successful relaunch of
Radio Wyvern in Worcester, producer
Muff Murfin began planning a BRMB relaunch, and hired Paul Ellery, Wyvern's Programme Director, to help facilitate the project. On 17 August 2023, it was announced that the UK's media regulator,
Ofcom, had given
Big City Radio, a community station in Birmingham, approval to rebrand as BRMB. The station, which relaunched on 4 September 2023 at 11.52am, broadcasts on Big City Radio's 89.1FM frequency, as well as on DAB in Birmingham, while Big City Radio continued as an online station.
Andy Street, the
Mayor of the West Midlands, took part in BRMB's first show following its relaunch, appearing alongside Les Ross. The opening programme was presented by Jimmy Franks, with the first song to be played following the relaunch being "Come Back and Stay" by Paul Young. In February 2024, Jimmy Franks also presented a special programme to mark the 50th anniversary of BRMB's original launch. He was joined by former breakfast show presenter Suzi Becker. ==Notable presenters==