Two years after his graduation in 1999, Bruno Pieters launched his first collection in July 2001 during
Paris Fashion Week. The next year, he introduced his
ready-to-wear collection for both male and female. Praised by
Vogue international editor, fashion journalist
Suzy Menkes and other fashion critics, his career took flight. As a result, in 2005 Pieters was named creative director of the men’s line at the Belgian brand
Delvaux, the oldest fine leather luxury goods company in the world. After fulfilling this position for two years, in 2007, he was asked to become creative director of the avant-garde line HUGO by the German brand
Hugo Boss. During his time as art director for
Delvaux and
Hugo Boss, Pieters was still working on his own name label. He can be seen as a technician, a constructor, one who experiments with profiles and proportions. One of the features of his work is the combination of perfect cuts and homage to craftsmanship. The autumn/winter collection of 2009-2010 proves this feature, focusing on geometrically constructed skirts, dresses and hooded jackets. In addition, his spring/summer collection of 2010 explored a new form of the
bandage dress, gently wrapped around the body in constructed geometric diagonal layers. After launching the spring/summer collection of 2010, Pieters decided to take a break from his fashion career. In that same year, he ended the collaboration with Hugo Boss. As a result, much of his collection archive was given to the
MoMu Fashion museum of Antwerp, while the rest was sold to give the funds to SISP, a children’s charity in Southern India. The choice for this charity was no coincidence, as Pieters spent his break from the fashion industry mainly in India. Simultaneously, his experiences in India emerged awareness and the need to create a new model for the fashion industry. This resulted in his comeback label Honest By Bruno Pieters in 2012. ==Current label==