Modeling Refaeli began modeling at the age of eight months, when she first appeared in commercials.
Orthodonture at 12 interrupted her modeling until she was 15, when an Israeli fashion awards ceremony awarded Refaeli "Model of the Year" (2000). She played prominently in campaigns for the fashion brands
Castro and
Pilpel, and she starred in a
Milky pudding commercial. She has appeared in editorials for French, American, Italian, Spanish, Russian, and Ukrainian
Elle, Spanish
Vogue, British, Russian, Australian, and Vietnamese ''
Harper's Bazaar, V, French and Dutch L'Officiel, American, British, Italian, German, Spanish, and Indian GQ, i-D, and Allure''. She has appeared on the covers of French, Italian, Spanish, Dutch, Russian, Belgian, Danish, Swedish, Australian, Latvian, Norwegian, Polish, Bulgarian, Romanian, Slovenian, Croatian, and Turkish
Elle, French, Spanish, and Russian
Marie Claire, British, Italian, Spanish, German, Portuguese, and Mexican
GQ, American, British, Australian, and Serbian
Maxim, and
Esquire. Refaeli has appeared in advertising campaigns for
Chanel,
Escada,
Ralph Lauren,
Desigual,
Andrew Marc,
Victoria's Secret,
Marks and Spencer,
Gap,
Moët & Chandon,
Hurley,
Rampage,
True Religion,
Lucky Brand,
Accessorize, Passionata,
Fox,
Reebok,
Sears,
Arrow, Besni, Marco Bicego, and Agua Bendita. She also has appeared in advertising-campaigns for non-fashion brands such as
Garnier Fructis,
Samsung, and
Subaru. Refaeli became the second Israeli model to appear in
Sports Illustrated magazine (after
Michaela Bercu), in her 2007 debut in its Swimsuit Issue, where she posed with the rock band
Aerosmith. Refaeli was the cover-model for the 2009
Sports Illustrated Swimsuit Issue. In a promotional deal with Sports Illustrated,
Southwest Airlines painted a bikini-clad Refaeli from that shoot on the side of its
Boeing 737, which led some passengers to criticize the airline for plastering a picture they regarded as prurient, and hence "offensive to families." Refaeli has modeled for
Subaru,
Accessorize, Brazilian clothing line Besni, Italian jewelry line Marco Bicego, and Rampage. In 2009, she modeled for
Garnier International. On 5 March 2009, Refaeli received the World Style Award presented by the
Women's World Awards for her "natural elegance, sense of style, and compassion." In October of the same year, Refaeli co-hosted Fashionable Istanbul's press conference, announced its October 2009 fashion event, and appeared in its advèrtisements.
FHM voted Refaeli No. 42 in 2008, No. 57 in 2010, and No. 97 in 2011, in its lists of the "
100 Sexiest Women."
Maxim placed Refaeli at the very top of its Hot 100 list in 2012. In April 2012,
Shalom Life ranked her fourth on its list of the "50 most talented, intelligent, funny, and gorgeous Jewish women in the world." According to
Forbes Israel, in 2013 she was the highest-paid model in Israel, ahead of the combined modelling income of such other Israeli models as
Esti Ginzburg,
Gal Gadot, and
Shlomit Malka.
Business and investment Refaeli has an ownership stake in a number of Israeli fashion companies, such as in the designer glasses manufacturer Carolina Lemke. In September 2018 it was announced that
Kim Kardashian would be the face of the brand alongside Refaeli, with the two appearing in a promotional campaign together. On the sale of a 5% stake to Israeli fashion brand
Castro in 2016, Refaeli made a NIS 2-4 million profit. In 2011, Refaeli and Dudi Balsar, an Israeli attorney and former male model, set up an
E-commerce company called Under.me, to sell designer underwear. As well as being its investor, Refaeli runs
business development for the venture. By November 2011, the company had raised $1 million in
venture capital funds. In 2013, her startup Mika Look, which is an
iPad app that allows users to purchase the items that models are wearing, raised $1.2 million in its first financing round. Refaeli is one of the main investors behind MyCheck, which processes payments behind smart phones, and which raised $1.7 million in its first financing round. In its second financing round, it raised $4.2 million.
Other work in
Jerusalem Refaeli co-starred in the Israeli TV drama series
Pick Up in 2005. In October 2008, she co-hosted the
Bravo special program
Tommy Hilfiger Presents Ironic Iconic America, based on the book
Ironic Iconic America written by
George Lois. She returned as a program host in 2009, this time for
MTV's brief revival of
House of Style. In 2009, she was also a guest-judge at Project Runway Israel. Refaeli participated in a campaign to help reduce the use of
plastic bags in Israel. In 2009, she led an unpaid campaign on behalf of the Israel Water Authority, to educate the public about
water use and
conservation. In 2011, Refaeli starred in the American-Israeli film
Session, directed by Haim Bouzaglo. The film is a
psychological thriller that tells the story of a manipulative psychiatrist who becomes obsessed with a new young patient. She also served as a guest judge on cycle four of ''
Germany's Next Topmodel hosted by Heidi Klum. In November 2012 she started her own model casting show Million Dollar Shootingstar'' on German TV Channel
Sat.1. In late 2012, she played the titular role in
Cinderella, a musical adaptation staged for
Channukkah in Israel. In January 2013, Refaeli appeared in
Go Daddy's
Super Bowl XLVII commercial, acting with
Jesse Heiman (with whom she intimately kisses) and
NASCAR driver and perennial Go Daddy pitchwoman
Danica Patrick. On 7 June 2013, Refaeli hosted a
beach party in Tel Aviv for participants of
Tel Aviv Pride, the city's
gay pride parade. In November 2013, she spoke out in support of legislation for
civil marriages in Israel, as part of a campaign for the proposed
Knesset bill. In 2013, Refaeli also hosted the
first season of
The X Factor Israel, which became the most popular music show in Israel, leading to them bringing her back in 2015 for
season two. In 2018 Refaeli appeared in a music video of X Factor judge,
Ivri Lider. In 2013, Refaeli played a starring role in the French-Israeli crime-caper film
Kidon, a comedy in which she stars as a
Mossad assassin involved in liquidating a terrorist. Refaeli hosted the closing ceremony for the
2017 Maccabiah Games in
Latrun, Israel, on 18 July 2017.
Assi Azar reportedly wrote the hit Israeli TV series
Beauty and the Baker with Refaeli in mind for the lead role.
Rotem Sela eventually played the role that Refaeli reportedly turned down. in Tel Aviv Refaeli hosted the main event of the
Eurovision Song Contest 2019 in
Tel Aviv alongside
Erez Tal, whereas
Assi Azar and
Lucy Ayoub hosted the Green Room (Artists' backstage). == Controversies ==