Background In 1960, the Minister of Education, Ernesto Revelo Borja, raised the possibility of carrying out an educational reform, in such a way that, through audiovisual support, the teacher feels motivated to improve the level of education, while the student manages to understand the classes in a better way. This reform, of Educational Television, pursues the collaboration with education in the following areas: • Allow the training of the teacher, promoting their professional improvement, as well as equipping him with methods, scientific and didactic concepts. • Give opportunity for people in rural areas, who generally did not have the same advantages as people in the urban area, to have access to a good quality education provided by qualified teachers, using the appropriate didactic and methodological resources. • Take pictures, which by other means is very difficult to present to students, making classes more enjoyable as is the case of space flights, interviews with intellectuals, complete panoramas of ruins, factories, machinery, etc. It is also possible to present in a few minutes a sequence that in reality takes a long time to complete. For example: Cell multiplication, the
germination of a seed, the growth of a plant, the birth of an animal, etc. • Provide a contribution of quality and quantity, since it serves as a transmitting vehicle of culture and education for many people.
Development and early years On November 4, 1964, a commission formed by government, industrial, commercial, and agricultural sectors was born in El Salvador Television, in charge of analyzing the possibilities of creating a national educational television service, for which it was assisted by the Japanese government that was in charge of carrying out the technical studies of the installation needs to be able to have transmission and reception in the different educational centers where it was desired to carry out the education plan by audiovisual means, controlled directly by the Ministry of Education . Channel 10 had in its beginnings a general programming that served as daily teaching for the students of the different schools. The teacher lit the television where a video of a specific class was presented and then it continued with the traditional teaching: support in methodological books that had been developed according to the content given in the study programs. This led to discussion with the teachings exposed through television. In this way,
TVES became the first country in Central America that had the necessary resources to have an educational channel, since the demographic factors were very favorable for its projection. But the growth of educational television in El Salvador was very slow, even when a group of young people were sent to Japan for training and when they returned and did not find the necessary equipment, they were limited to not having an adequate television system. But in 1966, ways to meet the country's educational needs through TV are discussed. Educational Its director, Dr. Irma Lanzas de Chávez, studied the experience of other countries to be able to project and look for alternatives that would help the projection. UNESCO, created to help the dissemination of education and culture in all Latin American countries, presented seven teachers who would form the first production team of Educational Television. Over time, these people became filmmakers, presenters, screenwriters, etc. By 1967, there were three television stations dedicated mainly to primary education and that later developed programs for an adult audience for literacy and community development purposes. That same year, the Educational Cultural Television studios were inaugurated, in Ciudad Normal Alberto Masferrer, in San Andrés, by President
Lyndon B. Johnson of the United States. and the president-elect of El Salvador Fidel Sánchez Hernández. It was considered that Educational Television would compensate the shortage of teachers that existed in the country at that time, and could give way to televised classes. However, in 1968, Televisión Educativa carried out experimental programs and at the same time conducted training courses in the studios and commercial facilities in San Salvador, while building its own production center. That's how they started with the transmissions a year later.
TVES in the era of the Civil War Ten years later, in 1979, the Directorate of Educational Television was established in the Ministry of Education with an internal structure of Management and Administration, Planning and Production, Audiovisual Resources, Operations and Maintenance, and Dubbing Department. In this way, Televisión Cultural Educativa focused on promoting culture in El Salvador and collaborating with the training and training of teachers, for the implementation of new study programs, in order to help the country's education system. With the beginnings of Educational Television, there is an openness to relations with countries and international organizations with experience in this field, thus receiving help for its personnel from the US, Japan, Brazil and Mexico. But the development of educational television had different changes and studies from different universities in other countries, so it went through many evolutions in its process, which led to use two air frequencies between channels 8 and 10. In 1979, Televisión Educativa has the support of the Government, it is affected by the coup d'état of President
General Humberto Romero. The most palpable consequence of the act was the change of governmental authorities and consequently changes in the arrival of new directors in the projects of the institution. In the 80s, educational television is affected by the war that the country is experiencing at that time. It causes expenses and repairs of television equipment and apparatus. During the same period the television operating system appears. It offers, then, a positive aspect to technology, but with the unfavorable factor that the economy of that time was no benefit. Later, Channel 10 is named as "Television of El Salvador" as well as its initials TVES, which remains an educational channel. On December 21, 2018, TVES operated transmissions for the first time on digital television in El Salvador. And finally the present day, that in 2020 was called Canal 10 "again" with initials C10 a new logo was presented that day. == Logos ==