Swanepoel has appeared in editorials in American, Italian, British, Spanish, German, Greek, Russian, Australian, Brazilian, Japanese, Korean, Chinese, and Mexican
Vogue; Brazilian, British, German and South African
Elle; British, South African, Romanian, Mexican and Chinese
GQ; American, Spanish, Czech, Argentine, Turkish and Korean ''
Harper's Bazaar; V
, Allure
, W
, and i-D''. Swanepoel has walked the runway for
Fendi,
Chanel,
Tommy Hilfiger,
Dolce and Gabbana,
Michael Kors,
Donna Karan,
Giambattista Valli,
Jason Wu,
Prabal Gurung,
Rag & Bone,
Oscar de la Renta,
Elie Saab,
Diane von Fürstenberg,
Sportmax,
Betsey Johnson,
Stella McCartney,
Viktor and Rolf,
Givenchy,
Off-White,
Versace,
Jean Paul Gaultier,
Christian Dior,
Blumarine,
Etro and
Ralph Lauren. She has appeared in advertising campaigns for
Tom Ford,
Oscar De La Renta,
Givenchy,
Chanel,
Miu Miu,
Tommy Hilfiger,
Rag & Bone,
Ralph Lauren,
Shiatzy Chen,
Michael Kors,
Blumarine,
Versace,
Prabal Gurung,
Diesel,
Guess?,
Off-White,
Swarovski,
Agua Bendita,
Colcci,
True Religion,
Nike,
Juicy Couture, as well as for
Victoria's Secret since 2007. In addition to appearing in the lingerie brand's commercials, she was a featured model in the 2010 "SWIM" catalog, along with
Lindsay Ellingson,
Rosie Huntington-Whiteley,
Behati Prinsloo, and
Erin Heatherton. In 2010, Swanepoel became a
Victoria's Secret Angel. Swanepoel modeled for the
Kardashians' 2010 swimwear line. On 12 August 2010, Swanepoel officially opened the first Victoria's Secret retail store in Canada, at
West Edmonton Mall,
Edmonton. In 2013, Swanepoel was named the cover model of the coveted Victoria's Secret Swim Catalogue. Swanepoel was chosen to wear the "Fantasy Bra" in the 2013
Victoria's Secret Fashion Show. The 10 million dollar bra, named the "Royal Fantasy Bra", was created by Mouawad. The bra and its matching belt featured over 4,200 precious gems, including rubies, diamonds and yellow sapphires set in 18 carat gold with a 52-carat ruby at the center. In 2018, she launched her own swimwear collection Tropic of C. She won Launch of the Year award at the 5th Annual Daily Front Row Awards.
Popularity Swanepoel was voted No. 61 in 2010, No. 62 in 2011, No. 75 in 2013, and No. 36 in 2015 in
FHMs annual "
100 Sexiest Women in the World" poll and No. 1 in 2014
Maxims "Hot 100 List". In 2019, she was honored with Revolve's Woman of the Year award. In June 2021 Swanepoel was adjudged the Numero Uno (Number 1) by N4M Media's list of Top 10 most beautiful and hottest South African Actresses and Models.
Earnings Swanepoel made her debut at No. 10 on
Forbes "The World's Top-Earning Models" list, with estimated earnings of $3 million between 2010 and 2011. She was ranked No. 9 in 2013 with estimated earnings of $3.3 million. In 2015, she was ranked No 8 with earnings of $5 million. In 2016, she was ranked No 8 with earnings of $7 million. ==Personal life==