Carlton Television was originally set up by Michael Green's
Carlton Communications to bid for an
ITV franchise after Green failed to buy into
Thames Television, the London franchise, in 1985. On 16 October 1991, Carlton won the
"Channel 3" franchise to broadcast to London during weekdays from January 1993, as a result of winning the silent auction used to renegotiate the new ITV franchises. Thames bid £32.5M, while Carlton Television placed a bid of £43.2M and
CPV-TV placed a bid of £45.3M. CPV-TV was the highest bidder, but was eliminated for failing the quality threshold; since both Thames and Carlton were deemed to have passed the quality threshold, the franchise was awarded to Carlton for having submitted the higher cash bid of the remaining two companies. Carlton also bid for the South and South East franchise, losing to
Meridian Broadcasting. Some commentators consequently speculated that Thames had fallen victim to a "government vendetta", whilst others felt that the auction had been won fairly. Carlton did not buy Thames' studios, instead having its headquarters in St Martin's Lane in the West End and opting to rent transmission space at LWT's
London studios. Also, unlike Thames which had been both a production company and a broadcaster, Carlton chose to commission all of its programming from independent production companies. On 30 November 1992, it unveiled its launch slate of programmes, costing £45 million, featuring the period drama
Head Over Heels, set in the 1950s, the thriller miniseries
A Statement of Affairs, and
Body and Soul, about a "young nun in crisis". Factual programming at launch consisted of a documentary on Vietnam,
This Week replacement
Storyline and
The Good Sex Guide, described as "adult sex education".
Launch Carlton Television took over from Thames at stroke of midnight on New Year's Day (1 January) 1993, broadcasting from a newly opened playout centre managed by
London News Network, a subsidiary company co-owned by Carlton and
London Weekend Television from LWT's facilities on the South Bank in London. At the stroke of midnight, following
ITN's
Into The New Year bulletin featuring the
Westminster clock tower chimes, technicians at the Crystal Palace transmitter switched from Thames' Euston Road headquarters to the LNN playout centre from where Carlton went on-air with an opening ident featuring Maurice Jones, the then-town crier of London, with the slogan of Carlton,
"This is Carlton. Television for London", ringing the bell three times, and the first announcement from continuity announcer Graham Bannerman. He started the first continuity announcement for Carlton with these words: ''"And a very Happy new year. Welcome to 1993, and our first programme live from
Trafalgar Square, here's
Chris Tarrant with A Carlton New Year."'' The station's first programme was the entertainment special
A Carlton New Year, produced in-house and presented by
Chris Tarrant. After the special, the movie
Best Defense, which starred
Dudley Moore and
Eddie Murphy, aired, which began after Carlton's second ident, with the sea cadets of the Royal Navy, saying the slogan, was shown. Idents from January to December 1993 had the slogan:
"This is Carlton. Television for London.",
"This is Carlton" or ''"You're watching Carlton."'' Unlike Thames, which had been both a broadcaster and a production company, Carlton chose to commission most of its programming from independent production companies although its contract to hold the ITV franchise licence disallowed the company to commission all programming so Carlton still had to produce a minimal amount of programming in-house. The first Carlton-produced programme to be broadcast nationally was
Surprise Party, effectively the same format as
This Is Your Life, previously a mainstay of predecessor Thames Television. Hosted by
Michael Parkinson, the first celebrity to be the subject of the show was entrepreneur
Richard Branson. At the end of the hour-long show, Michael Parkinson told viewers to keep their eyes out for another
Surprise Party. However, no further programmes were ever made. Alarm bells had been ringing before Carlton even transmitted as part of the ITV network, as one notable commission with wide publicity was
The Good Sex Guide, inviting scorn and derision from conservative newspapers, before it had actually been broadcast. Aptly, its first commercial break featured an advert for the
Vauxhall Carlton. ==Broadcasting==