Deborah Swedberg, in an analysis published in the
NWSA Journal in 1989, argues that it is possible for lesbian viewers to reappropriate lesbian pornography. Swedberg notes that, typically, all-women films differ from mixed pornography (with men and women) in, among other things, the settings (less anonymous and more intimate) and the very acts performed (more realistic and emotionally involved, and with a focus on the whole body rather than just the genitals): "the subject of the heterosexually produced all-women videos is female pleasure". She argues (against
Laura Mulvey's
"Visual Pleasure and Narrative Cineman" and
Susanne Kappeler's
Pornography and Representation, for example) that such movies allow for female subjectivity since the women are more than just objects of exchange. Appropriation by women of male-made
lesbian erotica (such as by David Hamilton) was signaled also by
Tee Corinne. Starting in 2013,
Pornhub has published annual reports of user activities and found that the lesbian category has been consistently the most popular among female viewers since 2014 when gender statistics were first gathered (except in 2020 when the data was limited), and that women in general regardless of
sexual orientation are more likely to search for lesbian-associated terms such as "
scissoring" than men. Several articles, including those by
Cosmopolitan,
Glamour, and ''
Women's Health'' magazines, have supported these findings through research of their own. == Mainstream inauthenticity ==