Mulvey is best known for her essay "Visual Pleasure and Narrative Cinema", written in 1973 and published in 1975 in the influential British film theory journal
Screen. It later appeared in a collection of her essays entitled
Visual and Other Pleasures, as well as in numerous other anthologies. Her article, which was influenced by the theories of
Sigmund Freud and
Jacques Lacan, is one of the first major essays that helped shift the orientation of
film theory towards a
psychoanalytic framework. According to film scholar
Robert Kolker, it "remains a touchstone not only for
film studies, but for
art and
literary analysis as well". Mulvey states that she intends to use Freud and Lacan's concepts as a "political weapon". She employs some of their concepts to argue that the cinematic apparatus of
classical Hollywood cinema inevitably put the spectator in a masculine subject position, with the figure of the woman on screen as the object of desire and "the male gaze". In the era of classical Hollywood cinema, viewers were encouraged to identify with the protagonists, who were and still are overwhelmingly male. Meanwhile, Hollywood women characters of the 1950s and 1960s were, according to Mulvey, coded with "to-be-looked-at-ness" while the camera positioning and the male viewer constituted the "bearer of the look". Mulvey suggests two distinct modes of the male gaze of this era: "voyeuristic" (i.e., seeing woman as image "to be looked at") and "fetishistic" (i.e., seeing woman as a substitute for
the lack, the underlying psychoanalytic
fear of castration). To account for the fascinations of Hollywood cinema, Mulvey employs the concept of
scopophilia. This concept was first introduced by
Sigmund Freud in
Three Essays on the Theory of Sexuality (1905) and it refers to the pleasure gained from looking as well as to the pleasure gained from being looked at, two fundamental human drives in Freud’s view. Sexual in origin, the concept of scopophilia has voyeuristic, exhibitionistic and narcissistic overtones and it is what keeps the male audience’s attention on the screen. According to Anneke Smelik, Professor of the Department of Modern Languages and Cultures at
Radboud University, classic cinema encourages the deep desire to look through the incorporation of structures of voyeurism and narcissism into the narrative and image of the film. As regards the narcissistic overtone of scopophilia, narcissistic visual pleasure can arise from self-identification with the image. In Mulvey’s view, male spectators project their look, and thus themselves, onto the male protagonists. In this manner, male spectators come to indirectly possess the woman on screen as well. Furthermore, Mulvey explores the concept of scopophilia in relation to two axes: one of activity and one of passivity. This "binary opposition is gendered." The male characters are seen as active and powerful: they are endowed with agentivity and the narrative unfolds around them. On the other hand, females are presented as passive and powerless: they are objects of desire that exist solely for male pleasure, and thus females are placed in an exhibitionist role. This perspective is further perpetuated in
unconscious patriarchal society. For Mulvey, this notion is analogous to the manner in which the spectator obtains narcissistic pleasure from the identification with a human figure on the screen, that of the male characters. Both identifications are based on Lacan’s concept of
méconnaissance (misrecognition), which means that such identifications are "blinded by narcissistic forces that structure them rather than being acknowledged." Camera movement, editing and lighting are used in this respect as well. A case in point here is the film
The Silence of the Lambs (1990). Here, it is possible to appreciate the portrayal of the female protagonist, Clarice Starling (
Jodie Foster), as an object of stare. In the opening sequence, the elevator scene shows Clarice surrounded by several tall
FBI agents, all dressed identically, all towering above her, "all subjecting her to their (male) gaze." Mulvey argues that the only way to annihilate the patriarchal Hollywood system is to radically challenge and re-shape the filmic strategies of classical Hollywood with alternative feminist methods. She calls for a new feminist avant-garde filmmaking that would rupture the narrative pleasure of classical Hollywood filmmaking. She writes: "It is said that analyzing pleasure or beauty annihilates it. That is the intention of this article." "Visual Pleasure and Narrative Cinema" was the subject of much interdisciplinary discussion among film theorists, which continued into the mid-1980s. Critics of the article pointed out that Mulvey's argument implies the impossibility of the enjoyment of classical Hollywood cinema by women, and that her argument did not seem to take into account spectatorship not organized along normative gender lines. Mulvey addresses these issues in her later (1981) article, "Afterthoughts on 'Visual Pleasure and Narrative Cinema' inspired by
King Vidor's
Duel in the Sun (1946)", in which she argues a metaphoric '
transvestism' in which a female viewer might oscillate between a male-coded and a female-coded analytic viewing position. These ideas led to theories of how gay, lesbian, and bisexual spectatorship might also be negotiated. Her article was written before the findings of the later wave of
media audience studies on the complex nature of fan cultures and their interaction with stars.
Queer theory, such as that developed by
Richard Dyer, has grounded its work in Mulvey to explore the complex projections that many gay men and women fix onto certain female stars (for example,
Doris Day,
Liza Minnelli,
Greta Garbo,
Marlene Dietrich, and
Judy Garland). Another point of criticism over Mulvey's essay is the presence of
gender essentialism in her work; that is, the idea that the female body has a set of attributes that are necessary to its
identity and function and that is essentially other to masculinity. Then, the question of sexual identity suggests opposed
ontological categories based on a biological experience of genital sex. As a result, affirming that there is an essence to being a woman contradicts the idea that being a woman is a construction of the patriarchal system. Regarding Mulvey's view of the identity of the
gaze, some authors questioned "Visual Pleasure and Narrative Cinema" on the matter of whether the gaze is really always male. Mulvey does not acknowledge a protagonist and a spectator other than a heterosexual male, failing to consider a woman or homosexual as the gaze. Other critics pointed out that there is an oversimplification of gender relations in "Visual Pleasure and Narrative Cinema". According to them, Mulvey's essay shows a binary and categorical division of genders into male and female. This view does not acknowledge theoretical postulates put forward by
LGBTQ+ theorists—and the community itself—that understand gender as something flexible. Additionally, Mulvey is criticized for not acknowledging other than white spectators. From this viewpoint, by not recognizing racial differences, when Mulvey refers to "women", she is only speaking about white women. For some authors, Mulvey does not consider the black female spectators who choose not to identify with white womanhood and who would not take on the phallocentric gaze of desire and possession. Thus, Mulvey fails to consider that these women create a critical space outside of the active/male passive/female dichotomy. With the evolution of film-viewing technologies, Mulvey redefines the relationship between viewer and film. Before the emergence of
VHS and DVD players, spectators could only gaze; they could not possess the cinema's "precious moments, images and, most particularly, its idols," and so, "in response to this problem, the film industry produced, from the very earliest moments of fandom, a panoply of still images that could supplement the movie itself," which were "designed to give the film fan the illusion of possession, making a bridge between the irretrievable spectacle and the individual's imagination." These stills, larger reproductions of
celluloid still-frames from the original reels of movies, became the basis for Mulvey's assertion that even the linear experience of a cinematic viewing has always exhibited a modicum of stillness. Thus, until a fan could adequately control a film to fulfill his or her own viewing desires, Mulvey notes that "the desire to possess and hold the elusive image led to repeated viewing, a return to the cinema to watch the same film over and over again." Mulvey has stated that feminists recognise modernist avant-garde "as relevant to their own struggle to develop a radical approach to art." ==Phallocentrism and patriarchy==