Most units within the
United States Military have their own challenge coin which they issue to members. Coins are also issued by military bases, or to mark certain commemorative events such as operations or missions, anniversaries, or meetings with important leaders. They, therefore, are an important part of US military and veteran culture. In the Air Force, military training instructors award an
airman's coin to new enlisted personnel upon completion of their
United States Air Force Basic Military Training and to new officers upon completion of the
Air Force Officer Training School.
U.S. presidents and his extensive challenge coin collection in the White House in 2023 Challenge coins issued by US presidents date back to the late 1990s. Separately, the
White House Communication Agency (WHCA) has issued challenge coins for foreign heads and military during presidential visits. In May 2018, controversy arose when WHCA released a coin featuring President Donald Trump and
North Korean head
Kim Jong-un ahead of peace talks scheduled for June 2018 in
Singapore. President
Bill Clinton displayed several racks of challenge coins, which had been given to him by U.S. service members, on the
credenza behind his
Oval Office desks. These coins are currently on display at the
Clinton Library. The challenge coins appear in the background of his official portrait, now hanging in the
White House. President
Barack Obama, in addition to handing challenge coins to U.S. service members, would leave coins on the memorial graves of dead soldiers. President
Donald Trump's coin broke with tradition, omitting the
presidential seal, the motto "
E pluribus unum" and the thirteen arrows representing the thirteen original states. His campaign slogan "
Make America Great Again" appears on both sides. It features a banner at the bottom, which also serves as a base allowing the coin to stand upright. President
Joe Biden's coin depicts his home state of
Delaware and "261st" for the
261st Theater Tactical Signal Brigade of the
Delaware Army National Guard, his late son
Beau Biden's unit.
Outside the military Challenge coins are also exchanged outside the military.
NASCAR, the
NFL, members of the
Civil Air Patrol,
Eagle Scouts, Canine Companions, and
World Series of Poker all have their own challenge coins. They are also becoming popular with
police departments,
fire departments,
labor unions, and
fraternal organizations. The obverse of a fire department coin usually uses the classic image of a firefighter, while the engraving on the reverse uses the prayer text In 2007, the
Utah Symphony and Opera gave challenge coins to all of its staff and musicians, making it the first symphony organization in America to do so. Franklin Public School in Ontario has a coin that is given to graduates, featuring its mascot 'Frankie'. Many non-profits, especially those with connections to the military, give challenge coins to donors to acknowledge their support of the organization. The FBI's Crisis Response unit was the first unit in the FBI to issue coins to unit members in late 1980s. Memorial coins can be used to commemorate fallen officers.
New York City Police Department Coins have been created by the Police Benevolent Association for NYPD precincts.
Motorcycle clubs Another organization in which challenge coins have gained popularity is the "National Association of Buffalo Soldiers and Troopers Motorcycle Club" (NABSTMC), which has over 85 chapters totaling over 2,000 members. The coin must be earned by the members for a noteworthy accomplishment.
Media, business, and education Numerous examples illustrate challenge coins handed out in the media industry: In 2020, a challenge coin went viral when America's largest challenge coin retailer released a coin about an incident that occurred with Connecticut state trooper Matthew Spina. In 2020, the secretary of the State of Virginia sent a cease and desist to Louis "
Uncle Louie" Gregory regarding a challenge coin he created. In 2022, the president of the United States announced that the U.S. Government would investigate the origins of a Border Patrol Challenge coin. The coin was later debated on the House Floor by the U.S. Congress. In his
audio commentary for the DVD release of
Iron Man 2, film director
Jon Favreau notes that he had
Iron Man 2 challenge coins made to distribute to
United States Air Force personnel as a gesture of thanks for their cooperation while the production (and its predecessor,
Iron Man) filmed on location at
Edwards Air Force Base.
Bill Prady, executive producer of
The Big Bang Theory, gave the
Big Bang Theory "executive producer's challenge coin" to the crew of the last space shuttle. On the "Rockets" episode of ''
Lock N' Load with R. Lee Ermey'',
R. Lee (Gunny) Ermey presents a challenge coin to Second Lieutenant Carr as a reward for being the "top gun" in his class with the Javelin Portable Rocket Launching System. The crew of
Breaking Bad were given challenge coins designed by show creator
Vince Gilligan for each new season. Another challenge coin was also included in the Blu-ray set of the entire series of the show. Video game companies like Treyarch gave these coins with certain packages for the release of
Black Ops 2. The
crowdfunded movie
Lazer Team gave challenge coins to its backers as an optional perk of funding the movie. Meanwhile, examples can also be found in the realms of business and education. Many businesses are using corporate coins to recognize staff achievements, improve employee morale and reduce turnover,
Labor unions Many labor unions, including the
International Brotherhood of Electrical Workers and the
International Association of Firefighters, have adopted the practice of selling and/or disseminating challenge coins. ==Canada==