RTL announced a gay dating show for the first time in late June 2019 and called for application as a candidate. On 2 October 2019, it was announced that
Prince Charming will be on display from 30 October 2019, to
RTL+. Nicolas Puschmann was also named as the first Prince. Janine Jannes, communications manager at RTL+, said that
Prince Charming was planned as a RTL+ original from the start. As of 21 October launched a RTL+ designed by BDA Creative marketing campaign with teaser videos in which terms such as dating, love, romance were called gay (Example sentence: "Dating is gay"). Thomas Huber, marketing director at
Mediengruppe RTL Deutschland explains this use of the word as follows: "Unfortunately, the word 'gay' is still used in a derogatory way by some people - we want to change that and finally give the term back the positive meaning it deserves." From 30 October to 18 December 2019, the eight regular episodes of the season and, following the finale, a reunion episode, moderated by
Angela Finger-Erben, were published in the premium area of RTL+. On
Black Friday, 29 November 2019, which RTL+ called "Black FriGay", the first five episodes that had been released by then could be seen free of charge. When the final of the first season was published,
RTL Group announced that the show will broadcast on 2020 in the free-TV from
VOX. Following the announcement of the Grimmprice-award on 3 March, the RTL media group announced the date for the free TV premiere: the first season will begin airing on 20 April 2020, every Mondays at 10:15 p.m. With the
Black FriGay event, the extension for a second season was announced. On 31 January 2020, the production company Seapoint called on to apply as a candidate for the second season. The second season should be rotated for publication on RTL+ in July, as evidenced by the first in late April 2020
COVID-19 pandemic was not possible. Production by Seapoint then took place in August. On 4 August, the 29-year-old marketing manager Alexander Schäfer from Frankfurt am Main was announced as the second Prince. He should have only been a candidate in April. On 1 October 2020, was announced, that from 12 October 2020, would publish on RTL+ and from 26 October 2020, would broadcast on VOX. The
Black FriGay for the second season took place on 27 November 2020. On 23 November 2020, the show was extended for a
third season, for which the casting began. The 31-year-old automotive salesman Kim Tränka from
Bremen was introduced as the third
Prince Charming on 27 April 2021. The third season of 10 episodes with 18 candidates was broadcast on RTL+ from 17 August – 19 October 2021. On VOX it was broadcast from 7 February – 28 March 2022. On 5 October 2021, it was renewed for a fourth season. ==Format==