Several controversies regarding Chatr received mainstream media coverage. The company received two accusations of breaching the
Competition Act in Canada.
Fighter brand Chatr has been accused of violating the
Competition Act because it is a
fighter brand created by Rogers. Some years ago Chatr's pricing policy closely reflected that of
Wind Mobile. Mobilicity's former chairman,
John Bitove, said that "[Rogers is] leveraging the other parts of their business to kill the competition […] If they succeed in killing us off there's no question they'd kill the Chatr brand off". Mobilicity was later purchased by Rogers and incorporated into Chatr.
Advertising claims Shortly after its launch, Chatr published many advertisements claiming that their network has "fewer dropped calls than new wireless carriers." Following a complaint by wireless carriers Wind Mobile and Mobilicity, the Federal Competition Bureau has asked the Ontario Superior Court of Justice under the Misleading Advertising Provisions of the Competition Act to order Rogers to: • Stop Chatr's advertising campaign • Pay a 10-million dollar penalty • Pay restitution to any customers affected by the misleading claim • Send out a corrective notice to inform the public about the issue The Bureau has accused Rogers of: • using misleading advertising to promote its talk-and-text service Chatr..." • having "...no evidence support[ing] Chatr's claim that their customers will experience fewer dropped calls than they would with new rival wireless carriers..." • directly breaching Section 78 of Misleading Advertising Provisions relating to "False or Misleading Representations and Deceptive Marketing Practices" According to the court documents from the preceding, the bureau found that, on average, there is no significant difference between the number of dropped
calls on Chatr and new carriers. Furthermore, in the cases of
Ottawa and
Toronto, new carriers experienced slightly fewer
dropped calls than did Chatr. • July 9, 2010: Mobilicity made several claims against Rogers revolving around the upcoming launch of Chatr. "If Rogers launches Chatr in the manner that's been speculated, it's clear that the Competition Act will be violated,"
John Bitove told reporters from his Toronto office. • November 19, 2010: The
Competition Bureau of Canada is seeking a $10-million penalty, the highest possible penalty from the country's largest wireless player after a two-month investigation into claims that Rogers had been making since late July. • August 19, 2013: The Court dismissed the misleading advertising portion of the case against Rogers. • February 21, 2014: Court orders $500,000 administrative monetary penalty in Rogers-Chatr matter.
Advertising In 2010, Chatr Wireless' slogan was "No worries, talk happy." During the
Christmas and holiday season, the slogan used instead was "No worries, gift happy." Both resemble the name of the song
Don't Worry, Be Happy, and a whistled version of this song was used in Chatr commercials. The slogan is now "Now, you make the call". In 2017, Chatr was awarded two silver CASSIES advertising awards, in the categories of Brand Reawakening and Targeting. == Retail presence ==