MarketBest Buy
Company Profile

Best Buy

Best Buy Co., Inc. is an American multinational consumer electronics retailer headquartered in Richfield, Minnesota. Originally founded by Richard M. Schulze and James Wheeler in 1966 as an audio specialty store called Sound of Music, it was rebranded under its current name with an emphasis on consumer electronics in 1983.

History
Early history On August 22, 1966, Richard M. Schulze and a business partner opened Sound of Music, an electronics store specializing in high fidelity stereos in St. Paul, Minnesota. Schulze financed the opening of his first store with his personal savings and a second mortgage he took out on his family's home. In 1967, Sound of Music acquired Kencraft Hi-Fi Company and Bergo Company. and Schulze bought out his business partner. Sound of Music operated nine stores throughout Minnesota by 1978. In 1981, the Roseville location, at the time the largest and most profitable Sound of Music store, was hit by a tornado. In response, Schulze decided to have a "Tornado Sale" of damaged and excess stock in the damaged store's parking lot. In 1988, Best Buy was in a price and location war with Detroit-based appliance chain Highland Superstores, and Schulze attempted to sell the company to Circuit City for US$30 million. Circuit City rejected the offer, claiming they could open a store in Minneapolis and "blow them away." In 1988, the company introduced a new store concept dubbed "Concept II". Concept II replaced dimly lit industrial-style stores with brighter and more fashionably fixtured stores. Concept III stores were larger than previous stores and included expanded product offerings, "Answer Center" touchscreen kiosks that displayed product information for both customers and employees, and demonstration areas for products such as surround sound stereo systems and video games. Best Buy launched its "Concept IV" stores with its expansion into New England in 1998. Concept IV stores included an open layout with products organized by category, cash registers located throughout the store, and slightly smaller stores than Concept III stores. The stores also had large areas for demonstrating home theater systems and computer software. In 1999, Best Buy was added to Standard & Poor's S&P 500. The company acquired Magnolia Hi-Fi, Inc., an audio-video retailer located in California, Washington, and Oregon, in December 2000. Later that year, Best Buy acquired the British Columbia, Canada-based electronics-chain Future Shop Ltd., marking its entrance to the international marketplace. Under the deal, Future Shop was purchased for about US$377 million and continued to operate as subsidiary independent from Best Buy Canada. Brad Anderson succeeded Richard Schulze as Best Buy CEO in July 2002. Anderson began working at Best Buy in 1973 while attending seminary school. In October, Best Buy acquired Minneapolis-based Geek Squad, then a 24-hour residential computer repair business with offices in Minneapolis, Chicago, Los Angeles, and San Francisco. In June, Best Buy divested Musicland to Sun Capital Partners in exchange for all its stock and debt. Best Buy launched its "Reward Zone" loyalty program in July following an 8-month test of the program in San Diego, California. Also in 2003, Best Buy's corporate offices were consolidated into a single campus in Richfield, Minnesota. In January 2004, Best Buy hired Virtucom Group to revamp Best Buy's website and handle all of the company's online content. In May, the company launched its "customer centricity" program, which segmented its stores according to customer profiles. The program also called for employees to focus on specific customer groups rather than product categories. In October, Best Buy completed rolling out Geek Squad "precincts" in every American Best Buy store. In April 2005, Best Buy began eliminating mail-in rebates in response to negative customer reaction against them, and instead started giving out instant rebates via notebook computers. In May 2006, Best Buy acquired a majority interest in Chinese appliance retailer Jiangsu Five Star Appliance for $180 million. At the time of the deal, Jiangsu was the fourth-largest appliance chain in China with 193 stores across eight Chinese provinces. In June, the company opened Geek Squad precincts at Office Depot in Orlando, Florida. In January 2007, the first Best Buy-branded store in China officially opened in Shanghai. In March 2007, Best Buy acquired Speakeasy, a Seattle-based broadband VOIP, data, and IT services provider. The acquisition was worth $80 million, and under terms of the deal, Speakeasy began operating as a wholly owned subsidiary of Best Buy. The company's products also became part of Best Buy's For Business program. Best Buy also expanded its Geek Squad market tests in March, opening Geek Squad precincts in FedEx Kinkos stores located in Indianapolis and Charlotte, North Carolina. In October 2007, Best Buy became the first consumer-electronics retailer to exit the analog television market, carrying only digital products that became mandatory in June 2009 by the FCC. In February 2008, Best Buy opened its first store in San Juan, Puerto Rico. Best Buy's Geek Squad market tests in Office Depot and FedEx Kinkos stores ended by March. Also in March, the company began promoting the Blu-ray optical-disc format over the HD DVD format, a move which ultimately contributed to Toshiba's decision to drop HD DVD. In May, the company agreed to buy 50% of the retail division of The Carphone Warehouse, a London, England-based mobile phone retailer. The deal was worth $2.1 billion. Best Buy became the first third-party retail seller of Apple's iPhone in September. Later that month, the company agreed to acquire Napster for $121 million. In December, Best Buy opened its first store in Mexico. In February 2009, Best Buy leveraged its partnership with The Carphone Warehouse to launch Best Buy Mobile, a Best Buy-branded mobile retailer. Best Buy Mobile standalone stores were opened in shopping malls and urban downtowns. These Best Buy Mobile outlets were also added in all Best Buy-branded stores. In June 2009, Brian J. Dunn became Best Buy CEO. Dunn replaced Brad Anderson, who was retiring. Dunn had joined Best Buy in 1985 as a sales associate. In 2000, Dunn became senior vice president of East Coast operations and president of North American retail operations in 2004. His most recent position was as president of Best Buy since 2006. In November 2009, Best Buy partnered with Roxio's CinemaNow to launch an on-demand streaming service which allowed streaming from any Internet device sold by Best Buy. In December 2009, Best Buy opened its first Turkish store in İzmir. 2010s In April 2010, Best Buy opened its first United Kingdom-based Best Buy-branded store in Thurrock. The company eventually opened 11 Best Buy stores in the United Kingdom, all of which were closed in early 2012. In November 2011, Best Buy purchased The Carphone Warehouse's share of Best Buy Mobile for $1.3 billion. Best Buy and The Carphone Warehouse maintained their Best Buy Europe joint venture, which at the time operated 2,500 mobile phone stores throughout Europe. The company closed all of its Best Buy-branded stores in China by February 2011, when it merged Best Buy China's operations with Jiangsu Five Star, which had become a wholly owned subsidiary of Best Buy in 2009. In December 2011, Best Buy purchased mindSHIFT Technologies, a company that provided IT support for small and medium-sized businesses, for $167 million. In 2012, in response to overall revenue decline, Best Buy announced plans to undergo a "transformation strategy". Stores began to adopt a redesigned "Connected Store" format, providing the Geek Squad with a centralized service desk and implementing a "store-within-a-store" concept for Pacific Kitchen & Bath and Magnolia Design Center. In April 2012, Brian Dunn resigned as Best Buy's CEO during an internal company investigation into allegations of personal misconduct stemming from an inappropriate relationship with a female Best Buy employee. Best Buy named Director George L. Mikan III interim CEO following Dunn's resignation. Joly had previously been CEO of Carlson, a hospitality conglomerate, since 2008. In April 2013, Best Buy exited the European consumer electronics market when it sold its 50% stake in The Carphone Warehouse back to the UK-based mobile phone retailer. The sale was worth around $775 million. On March 28, 2015, Best Buy announced the shutdown of the Future Shop chain in Canada; 65 of its 131 former locations were converted into Best Buy locations, while the rest (primarily those in close proximity to an existing Best Buy) were closed permanently. On March 1, 2018, the company announced that it would shut down its 250 standalone Best Buy Mobile stores in the United States by the end of May, due to low revenue and high costs. The Best Buy Mobile stores were reported to account for 1% of the company's revenue. On May 9, 2018, the company unveiled a new logo for the first time in nearly three decades. On July 2, 2018, Best Buy announced it was cutting the amount of store space devoted to selling physical music, citing the popularity of streaming services as having reduced sales. On April 15, 2019, Best Buy announced that in June 2019, its current CFO, Corie Barry, would replace Hubert Joly who held the position of CEO since August 2012. Joly subsequently became executive chairman of the company. 2020s Despite an increase in sales of computer equipment due to an increase in remote work during the COVID-19 pandemic, Best Buy laid off over 5,000 employees in early 2021 and forced many others into part-time positions. In August 2022, Best Buy said it would be laying off employees across the country after warnings of weaker sales, and the company cut its forecast for the remainder of 2022. On October 13, 2023, Best Buy announced that it would phase out the sale of home video on physical media in early 2024, citing changes in the market due to the prevalence of streaming video on demand services. On January 18, 2024, BCE Inc. announced an agreement with Best Buy's Canadian division, under which selected locations of its competing chain The Source (originally the Canadian franchises of RadioShack, which were later acquired by Circuit City and, in turn, Bell)—which primarily operates in malls and smaller markets—would be rebranded as Best Buy Express. The stores will receive inventory from Best Buy and integrate with its e-commerce operations, but will continue to otherwise be owned and operated by BCE under license, and exclusively offer wireless services from Bell Canada and its subsidiaries. The first location opened in Surrey, British Columbia in June 2024; 167 locations were converted to the new branding, and the remaining stores were closed permanently. In January 2025, Best Buy announced plans to relaunch its online marketplace for third-party sellers by summer 2025. The retailer had previously operated a marketplace from 2011 to 2016. This time, Best Buy is partnering with Mirakl, a marketplace software provider, to build the platform. ==Corporate affairs==
Corporate affairs
Business operations , Waterbury, Connecticut Best Buy sells consumer electronics and a variety of related merchandise, including software, video games, music, mobile phones, digital cameras, car stereos, and video cameras, in addition to home appliances (washing machines, dryers, and refrigerators), in a noncommissioned sales environment. The building exteriors of Best Buy-branded stores are typically light brown, with the entrance designed to look like a blue box emerging from the structure. Corporate employees operated under a results only work environment from 2005 until March 2013, when the management style was abandoned by Best Buy CEO Hubert Joly. As of October 29, 2016, Best Buy operated 1,026 Best Buy, 331 Best Buy Mobile stand-alone stores, and 28 stand-alone Pacific Sales stores in the US. Active product brandsBest Buy Essentials – A value-oriented brand for everyday tech basics such as charging cables, printer paper, wall mounts, and computer peripherals. • Geek Squad – While primarily a service division, the brand is used for technical cleaning kits, precision tools, and Certified Refurbished hardware. • Insignia – The company's primary and most extensive house brand, covering consumer electronics and appliances, including HDTVs, refrigerators, and air fryers. • Lively – Health and wellness technology for seniors, including Jitterbug mobile phones and medical alert devices; acquired in 2018. • Modal – Lifestyle and fashion-oriented mobile accessories, including phone cases, laptop sleeves, and tablet covers. • Platinum – High-end mobile accessories and digital imaging equipment utilizing premium materials. • Rocketfish – Premium accessories focused on home theater and gaming, including 8K HDMI cables and TV mounting solutions. • Yardbird – Premium outdoor furniture and lounge sets; acquired by Best Buy in 2021. Legacy and discontinued brandsDynex – Formerly a budget-tier brand for electronics and cables; most categories have been consolidated under Best Buy Essentials or Insignia. • Init – A discontinued brand formerly used for media storage and home theater furniture. Retail services and showrooms These entities operate as specialized service departments, subsidiaries, or "stores-within-a-store" rather than hardware brands manufactured by Best Buy: • Geek Squad – A subsidiary providing computer repair, installation, and tech support services. • Magnolia Home Theater / Design Center – Premium showrooms specializing in high-end, third-party audio/visual equipment and custom installation. • Pacific Kitchen & Home – A subsidiary (Pacific Sales) operating luxury appliance showrooms within Best Buy locations. • TechLiquidators – An online B2B auction platform used by Best Buy to sell bulk liquidation, returned, and end-of-life inventory to resellers. ==Controversies==
Controversies
Warranty In 2000, two Florida consumers brought a lawsuit against the company, alleging that it engaged in fraudulent business practices related to the sale of extended warranties (or, more accurately, service plans). The suit claimed that store employees had misrepresented the manufacturer's warranty to sell its own Product Service/Replacement Plan and that Best Buy had "entered into a corporate-wide scheme to institute high-pressure sales techniques involving the extended warranties" and that the company used "artificial barriers to discourage consumers who purchased the 'complete extended warranties' from making legitimate claims." The company ultimately settled for $200,000, but admitted no wrongdoing. In 2014, Best Buy settled for $4.55 million in a class-action lawsuit filed against them in April 2010 by consumers who claimed Best Buy was making unsolicited phone calls in contravention of the Telephone Consumer Protection Act. Pricing In the second quarter of 2007, Connecticut Attorney General Richard Blumenthal ordered an investigation into the company's use of an in-store website alleged to have misled customers on item sales prices. In December 2007, the Los Angeles Times reported on the same issue, in which some customers claimed they thought they were surfing the Internet version of bestbuy.com at an in-store kiosk only to learn that the site reflected in-store prices only. In response, company spokesperson Sue Busch indicated the in-store kiosks were not intended for price-match purposes and rather were a means to navigate in-store availability. Since the initial investigation, a banner was placed on the in-store site to make its customers more aware of the difference. Analog televisions On April 26, 2008, the U.S. Federal Communications Commission (FCC) fined the company $280,000 for not alerting customers that the analog televisions it sold would not receive over-the-air stations after the digital transition on June 12, 2009. The company challenged this ruling in May 2008 by the FCC saying it was and is in compliance with current FCC regulations pertaining to the digital transition. Environmental issues Best Buy was one of several companies named in a 2007 report by Greenpeace for purchasing raw materials or manufactured products derived thereof from logging companies that in the opinion of Greenpeace, contribute to unethical deforestation of taiga in Canada. Since that time, however, the company launched what it calls Greener Together to increase the energy efficiency of its products, and reduce consumer waste through more recyclable packaging and proper disposal of certain electronic components such as rechargeable batteries and empty ink cartridges. As a way to improve its image and past environmental issues, the company introduced a recycling program in 2009 that has since collected nearly half-a-billion pounds of consumer electronics and e-waste, and is available at all their stores for a nominal fee. These items are then handed over to certified recyclers in the U.S. for proper recycling. The company's goal is to collect one billion pounds of recycling. It also has been named to the U.S. Environmental Protection Agency top-50 list of the largest green-power purchasers. In 2011, the company purchased nearly 119 million kilowatt-hours of green power electricity generated from renewable resources, such as wind, solar, geothermal, biogas, biomass, and low-impact hydropower. FBI collaboration In their attempt to combat child pornography, the FBI hired several Best Buy employees from the Geek Squad division to covertly work for them flagging potential targets. In one incident, a customer brought in his computer for troubleshooting, which a Best Buy employee flagged as containing images of child pornography and reported to the FBI. The customer was indicted for possession of child pornography, although the judge in the case later threw out nearly all the evidence against the defendant due to "false and misleading statements" made by an FBI agent while trying to secure a search warrant for the customer's house, and the government ultimately dropped the case. Privacy On October 20, 2023, CBC News released the results of a Marketplace investigation which found that Best Buy technicians had viewed private files, such as intimate photos, on customer devices. One technician was also caught copying photos onto a USB flash drive. LGBT issues In March 2024, following threats of shareholder-related action from conservative advocacy groups, Best Buy agreed to block donations by employee resource groups to eight LGBT organizations, over their support for access to gender affirming care for trans minors. This was met with criticism by a number of groups, including GLAAD and the Human Rights Campaign. ==See also==
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