MarketChef Boyardee
Company Profile

Chef Boyardee

Chef Boyardee is an American brand of canned pasta products owned by Hometown Food Company. The company was founded by Italian immigrant Ettore Boiardi in Cleveland, Ohio, in 1928.

History
, as seen from across the West Branch Susquehanna River at Central Oak Heights In 1924, after leaving his position as head chef at the Plaza Hotel in New York City, Ettore Boiardi opened a restaurant called Il Giardino d'Italia ("The Garden of Italy") at East 9th Street and Woodland Avenue in Cleveland, Ohio. The idea for Chef Boiardi came about when restaurant customers began asking Boiardi for his spaghetti sauce, which he began to distribute in milk bottles. He decided to anglicize and phonetically spell out the name of his product as "Boy-Ar-Dee" to help Americans pronounce his name correctly. By 1938, the company had outgrown its Ohio facility, and production was moved to Milton, Pennsylvania, where they could grow their own mushrooms and there was a ready supply of tomatoes. Boiardi remained as a spokesman and consultant for the brand until 1978 and appeared in television commercials for the brand. In 2025, Chef Boyardee was sold to Brynwood Partners under its portfolio company Hometown Food Company. ==Advertising==
Advertising
Chef Boyardee is one of the few brands to request to be removed from an episode of Seinfeld. In the 1996 episode "The Rye", Kramer is allowed to operate a Hansom cab for a week, and feeds the horse excess cans of Beefaroni, which causes frequent and foul smelling flatulence. As a result of the request, the name was changed to "Beef-a-reeno". In 2005, Chef Boyardee was shown in MasterCard's "Icons" commercial during Super Bowl XXXIX, which depicts advertising mascots having dinner together. In 2018, Barbara Lippert of Advertising Age compared the 1966 Young & Rubicam ad for Beefaroni to The 400 Blows and running of the bulls. The ad features a large group of children running through Venice singing, "Hooray...for Beefaroni!" Lippert believed the ad influenced other famous commercials such as Prince Spaghetti (known for "Anthony! Anthony!") and "Hilltop" for Coca-Cola. ==See also==
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