In addition to the BBC's programmes several other companies took part in the fundraising. • Supermarket
Asda sold merchandise and clothing in aid of the campaign as well as taking part in fundraising events in store. They raised £700,000 for Children in Need in time for the telethon. • DIY chain
B&Q sold merchandise and held fundraising events in their stores. They raised £525,000. • Pharmacy chain
Boots sold merchandise, held fundraising events and championed the 'Bear faced' campaign. They raised £1 million for the charity. •
BT held fundraising events and operated the call centres used throughout the evening. • The
warehouse club Costco held fundraising events in their stores for the charity. • Furniture retailer
dfs held fundraising events including completing endurance challenges while carrying a sofa. They raised £625,000. • Bakery firm
Greggs sold merchandise, Children in Need themed baked products and held fundraising events. They raised £953,000. • Car company
Peugeot held the UK's largest car wash, nicknamed 'Get Sudsy for Pudsey'. • The
Post Office exclusively sold temporary paw print tattoos as part of the 'Bear Faced' campaign as well as being a place where fundraising monies can be paid in. Their efforts raised £1,079,324 for the charity. • Motorway service station operator
Welcome Break held fundraising events throughout the year including asking visitors to the toilets to 'Spare a penny when they Spend a penny'. • Soft toy company
Build-A-Bear Workshop allowed visitors to build their own Pudsey and Blush toys and held pyjama parties at their stores. •
Coinstar allowed fundraising monies to be paid into their machines. •
Currys and
PC World sold wristbands in their stores. • Department store chain
Debenhams sold merchandise including exclusive designer T-shirts. They raised £553,000. •
Haven Holidays took Pudsey on a journey around the UK by as many different means of transport as possible. • Catelogue company
Lakeland sold Pudsey themed products. • Confectioners
Lindt donated 10% of profits from their bear chocolates to the charity. • Entertainment company
Mind Candy introduced a pudsey character into their
Moshi Monsters website game with money being donated relative to the number of people who get the character. • Banks
NatWest and
The Royal Bank of Scotland allowed the public to donate from their ATM's. • Club and Charities
Rotary International,
Round Table and Ladies Circle used their nationwide support network to raise money for the charity. • The educational paper the
Times Educational Supplement offered packs and advice for schools so that they may hold events to raise money for the charity. ==See also==