Conception and preparations for broadcast In March 1983, under two years before
EastEnders first episode was broadcast, the show was a vague idea in the mind of a handful of BBC executives, who decided that what
BBC One needed was a popular twice-weekly drama series that would attract the kind of mass audiences that ITV were getting with
Coronation Street. The first people to whom David Reid, then head of series and serials, turned were
Julia Smith and
Tony Holland, a well established producer/script editor team who had first worked together on
Z-Cars. After the concept was put to them on 14 March 1983, Smith and Holland then went about putting their ideas down on paper; they decided it would be set in the East End of London. The show initially had the working title
East 8 and was, at first, to be set in a real street in
Hackney, London. There was anxiety at first that the viewing public would not accept a new soap set in the south of England, though research commissioned by lead figures in the BBC revealed that southerners would accept a northern soap, northerners would accept a southern soap and those from the
Midlands, as Julia Smith herself pointed out, did not mind where it was set as long as it was somewhere else. They came to the conclusion that
Coronation Street had grown old with its audience, and that
EastEnders would have to attract a younger, more socially extensive audience, ensuring that it had the longevity to retain it for many years thereafter. They also looked at
Brookside, but found there was a lack of central meeting points for the characters, making it difficult for the writers to intertwine different storylines, so
EastEnders was set in
Albert Square. A previous UK soap set in an East End market was
ATV's
Market in Honey Lane; however, between 1967 and 1969, this show, which graduated from one showing a week to two in three separate series (the latter series being shown in different time slots across the ITV network) was very different in style and approach from
EastEnders. The
British Film Institute described
Market in Honey Lane thus: "It was not an earth-shaking programme, and certainly not pioneering in any revolutionary ideas in technique and production, but simply proposed itself to the casual viewer as a mildly pleasant affair." The target launch date was originally January 1985. Smith and Holland had 11 months in which to write, cast and shoot the whole thing; however, in February 1984, they did not even have a title or a place to film. Both Smith and Holland were unhappy about the January 1985 launch date, favouring November or even September 1984 when seasonal audiences would be higher, but the BBC stayed firm, and Smith and Holland had to concede that, with the massive task of getting the Elstree studios operational, January was the most realistic date; however, this was later to be changed to February. It was the latter that stuck (E8 is the postcode for Hackney) in the early months of creative process; however, the show was renamed after many casting agents mistakenly thought the show was to be called
Estate, and the fictional postcode E20 was created, instead of using E8. Julia Smith came up with the name
Eastenders after she and Holland had spent months telephoning theatrical agents and asking "Do you have any real East Enders on your books?" Smith thought "
Eastenders" "looked ugly written down" and was "hard to say", so decided to capitalise the second "e". They took a holiday in Playa de los Pocillos,
Lanzarote, and started to devise the characters. These family members were the basis for
Lou Beale,
Pete Beale and
Pauline Fowler. Holland also created Pauline's unemployed husband
Arthur Fowler, their children
Mark and
Michelle, Pete's wife
Kathy and their son
Ian.
Ethel Skinner was based on an old woman she met in a pub, with ill-fitting false teeth, and a "face to rival a neon sign", holding a
Yorkshire Terrier in one hand and a pint of
Guinness in the other. Other characters created included Jewish doctor
Harold Legg, the Anglo-Cypriot Osman family (
Ali,
Sue and baby
Hassan), black father and son
Tony and
Kelvin Carpenter, single mother
Mary Smith and Bangladeshi couple
Saeed and
Naima Jeffery. Jack, Pearl and Tracey Watts were created to bring "flash, trash, and melodrama" to the Square (they were later renamed
Den,
Angie and
Sharon). The characters of
Andy O'Brien and
Debbie Wilkins were created to show a modern couple with outwardly mobile pretensions, and
Lofty Holloway to show an outsider, someone who did not fit in with other residents. It was decided that he would be a former soldier, as Holland's personal experiences of ex-soldiers were that they had trouble fitting into society after being in the army. When they compared the characters they had created, Smith and Holland realised they had created a cross-section of East End residents. The Beale and Fowler family represented the old families of the East End, who had always been there. The Osmans, Jefferys and Carpenters represented the more modern diverse ethnic community of the East End. Debbie, Andy and Mary represented more modern-day individuals. When all the characters had been created, Smith and Holland set about casting the actors, which also involved the input of lead director
Matthew Robinson, who supervised auditions with the other directors at the outset, Vivienne Cozens and Peter Edwards.
Final preparations Through the next few months, the set was growing rapidly at Elstree, and a composer and designer had been commissioned to create the title sequence.
Simon May wrote the
theme music and Alan Jeapes created the visuals. The visual images were taken from an aircraft flying over the East End of London at 1000 feet. Approximately 800 photographs were taken and pieced together to create one big image. The launch was delayed until February 1985 due to a delay in the chat show
Wogan, that was to be a part of the major revamp in BBC1's schedules. Smith was uneasy about the late start as
EastEnders no longer had the winter months to build up a loyal following before the summer ratings lull. The press were invited to Elstree to meet the cast and see the lot, and stories immediately started circulating about the show, about a rivalry with
ITV (which was launching its own market-based soap,
Albion Market) and about the private lives of the cast. Anticipation and rumour grew in equal measure until the first transmission at 7p.m. on 19 February 1985. Following the launch, both group discussions and telephone surveys were conducted to test audience reaction to early episodes.
1980s broadcast history The show's first episode attracted some 17million viewers, and it continued to attract high viewing figures from then on. By Christmas 1985, the tabloids could not get enough of the soap. "Exclusives" about
EastEnders storylines and the actors on the show became a staple of tabloid buyers' daily reading. In 1987, the show featured the first same-sex kiss on a British soap, when
Colin Russell (
Michael Cashman) kissed boyfriend
Barry Clark (
Gary Hailes) on the forehead. This was followed, in January 1989, by the
first on-the-mouth gay kiss in a British soap when Colin kissed a new character,
Guido Smith (Nicholas Donovan), in an episode that was watched by 17 million people. Writer
Colin Brake suggested that 1989 was a year of big change for
EastEnders, both behind the cameras and in front of them. Original production designer Keith Harris left the show, and Holland and Smith both decided that the time had come to move on too, their final contribution coinciding with the exit of one of
EastEnders' most successful characters, Den Watts (Leslie Grantham). By the end of 1989,
EastEnders had acquired a new executive producer,
Michael Ferguson, who had previously been a successful producer on
ITV's
The Bill. Brake suggested that Ferguson was responsible for bringing in a new sense of vitality and creating a programme that was more in touch with the real world than it had been over the previous year. As the new production team cleared the way for new characters and a new direction, all of the characters introduced under Gibbon were axed from the show at the start of the year. Ferguson introduced other characters and was responsible for storylines including HIV, Alzheimer's disease and murder. After a successful revamp of the soap, Ferguson decided to leave
EastEnders in July 1991. Ferguson was succeeded by both
Leonard Lewis and
Helen Greaves, who initially shared the role as executive producer. Lewis and Greaves formulated a new regime for
EastEnders, giving the writers of the serial more authority in storyline progression, with the script department providing "guidance rather than prescriptive episode storylines". He left
EastEnders in 1994 after the BBC controllers demanded an extra episode a week, taking its weekly airtime from 60 to 90 minutes. Lewis felt that producing an hour of "reasonable quality drama" a week was the maximum that any broadcasting system could generate without loss of integrity.
Barbara Emile then became the executive producer of
EastEnders, remaining with
EastEnders until early 1995. She was succeeded by
Corinne Hollingworth. Hollingworth's contributions to the soap were awarded in 1997 when
EastEnders won the
BAFTA for Best Drama Series. Hollingworth shared the award with the next executive producer,
Jane Harris. Harris was responsible for the critically panned
Ireland episodes and
Cindy Beale's (
Michelle Collins) attempted assassination of
Ian Beale (
Adam Woodyatt), which brought in an audience of 23 million in 1996, roughly four million more than
Coronation Street. In 1998
Matthew Robinson was appointed as the executive producer of
EastEnders. During his reign,
EastEnders won the BAFTA for "
Best Soap" in consecutive years 1999 and 2000 and many other awards. Robinson also earned tabloid soubriquet "Axeman of Albert Square" after sacking a large number of characters in one hit, and several more thereafter. In their place, Robinson introduced new long-running characters including
Melanie Healy (
Tamzin Outhwaite),
Jamie Mitchell (
Jack Ryder),
Lisa Shaw (
Lucy Benjamin),
Steve Owen (
Martin Kemp) and
Billy Mitchell (
Perry Fenwick).
2000s John Yorke became the executive producer of
EastEnders in 2000. Yorke was given the task of introducing the soap's fourth weekly episode. He axed the majority of the Di Marco family, except
Beppe di Marco (
Michael Greco), and helped introduce popular characters such as the
Slater family. As what
Mal Young described as "two of
EastEnders' most successful years", Yorke was responsible for highly rated storylines such as "
Who Shot Phil?",
Ethel Skinner's (
Gretchen Franklin) death,
Jim Branning (
John Bardon) and
Dot Cotton's (
June Brown) marriage,
Trevor Morgan's (
Alex Ferns) domestic abuse of his wife
Little Mo Morgan (
Kacey Ainsworth), and
Kat Slater's (
Jessie Wallace) revelation to her daughter
Zoe Slater (
Michelle Ryan) that she was her mother. In 2002,
Louise Berridge succeeded Yorke as the executive producer. During her time at
EastEnders, Berridge introduced popular characters such as
Alfie Moon (
Shane Richie),
Dennis Rickman (
Nigel Harman),
Chrissie Watts (
Tracy-Ann Oberman),
Jane Beale (
Laurie Brett),
Stacey Slater (
Lacey Turner) and the critically panned Indian
Ferreira family. Berridge was responsible for some ratings success stories, such as Alfie and Kat Slater's (Jessie Wallace) relationship,
Janine Butcher (
Charlie Brooks) getting her comeuppance, Trevor Morgan (Alex Ferns) and
Jamie Mitchell's (
Jack Ryder) death storylines and the return of one of the greatest soap icons,
Den Watts (
Leslie Grantham), who had been presumed dead for 14 years. His return in late 2003 was watched by more than 16 million viewers, putting
EastEnders back at number one in the rating war with
Coronation Street; however, other storylines, such as one about a kidney transplant involving the Ferreiras, were not well received, A severe press backlash followed after Den's actor, Leslie Grantham, was outed in an internet sex scandal, which coincided with a swift decline in viewer ratings. In January 2005, Hutchison left the soap and John Yorke (who by this time, was the BBC controller of continuing drama series) took total control of the show himself and became acting executive producer for a short period, before appointing
Kate Harwood to the role. Harwood stayed at
EastEnders for 20 months before being promoted by the BBC. The highly anticipated return of
Ross Kemp as
Grant Mitchell in October 2005 proved to be a sudden major ratings success, with the first two episodes consolidating to ratings of 13.21 to 13.34 million viewers. On Friday 11 November 2005,
EastEnders was the first British drama to feature a two-minute silence. This episode later went on to win
British Soap Award for "Best Single Episode". In October 2006,
Diederick Santer took over as executive producer. He introduced several characters to the show, including
ethnic minority and
homosexual characters to make the show "feel more 21st century". Santer also reintroduced past and popular characters to the programme. On 2 March 2007, BBC signed a deal with
Google to put videos on
YouTube. A behind the scenes video of
EastEnders, hosted by
Matt Di Angelo, who played
Deano Wicks on the show, was put on the site the same day, and was followed by another on 6 March 2007. In April 2007,
EastEnders became available to view on
mobile phones, via
3G technology, for
3,
Vodafone and
Orange customers. On 21 April 2007, the BBC launched a new advertising campaign using the slogan "There's more to
EastEnders". The first television advert showed Dot Branning with a refugee baby,
Tomas, whom she took in under the pretence of being her grandson. The second and third featured Stacey Slater and Dawn Swann, respectively. There have also been adverts in magazines and on radio. In 2009, producers introduced a limit on the number of speaking parts in each episode due to budget cuts, with an average of 16 characters per episode. The decision was criticised by Martin McGrath of Equity, who said: "Trying to produce quality TV on the cheap is doomed to fail." The BBC responded by saying they had been working that way for some time and it had not affected the quality of the show.
2010s From 4 February 2010,
CGI was used in the show for the first time, with the addition of computer-generated trains.
EastEnders celebrated its 25th anniversary on 19 February 2010. Santer came up with several plans to mark the occasion, including the show's first
episode to be broadcast live, the second wedding between
Ricky Butcher (
Sid Owen) and
Bianca Jackson (
Patsy Palmer) and the return of Bianca's relatives, mother
Carol Jackson (
Lindsey Coulson), and siblings
Robbie Jackson (
Dean Gaffney),
Sonia Fowler (
Natalie Cassidy) and
Billie Jackson (
Devon Anderson). He told entertainment website
Digital Spy, "It's really important that the feel of the week is active and exciting and not too reflective. There'll be those moments for some of our longer-serving characters that briefly reflect on themselves and how they've changed. The characters don't know that it's the 25th anniversary of anything, so it'd be absurd to contrive too many situations in which they're reflective on the past. The main engine of that week is great stories that'll get people talking." The live episode featured the death of
Bradley Branning (
Charlie Clements) at the conclusion of the "
Who Killed Archie?" storyline, which saw Bradley's wife
Stacey Slater (
Lacey Turner) reveal that she was the murderer. Viewing figures peaked at 16.6 million, which was the highest viewed episode in seven years. Other events to mark the anniversary were a spin-off DVD,
EastEnders: Last Tango in Walford, and an Internet spin-off,
EastEnders: E20. Santer officially left
EastEnders in March 2010, and was replaced by
Bryan Kirkwood. Kirkwood's first signing was the reintroduction of characters
Alfie Moon (
Shane Richie) and
Kat Moon (
Jessie Wallace), and his first new character was
Vanessa Gold, played by
Zöe Lucker. In April and May 2010, Kirkwood axed eight characters from the show,
Barbara Windsor left her role of
Peggy Mitchell, which left a hole in the show, which Kirkwood decided to fill by bringing back Kat and Alfie, which he said would "herald the new era of
EastEnders."
EastEnders started broadcasting in
high definition on 25 December 2010. Old sets had to be rebuilt, so
The Queen Victoria set was
burnt down in a storyline (and in reality) to facilitate this. In November 2011, a storyline showed character
Billy Mitchell, played by
Perry Fenwick, selected to be a torch bearer for the
2012 Summer Olympics. In reality, Fenwick carried the torch through the setting of Albert Square, with live footage shown in the
episode on 23 July 2012. This was the second live broadcast of
EastEnders. In 2012, Kirkwood chose to leave his role as executive producer and was replaced by
Lorraine Newman. The show lost many of its significant characters during this period. Newman stepped down after 16 months in the job in 2013 after the soap was criticised for its boring storylines and its lowest-ever figures pointing at around 4.8 million.
Dominic Treadwell-Collins was appointed as the new executive producer on 19 August 2013 and was credited on 9 December. He axed multiple characters from the show and introduced the extended Carter family. He also introduced a long-running storyline, "
Who Killed Lucy Beale?", which peaked during the show's 30th anniversary in 2015 with a
week of live episodes. Treadwell-Collins announced his departure from
EastEnders on 18 February 2016.
Sean O'Connor, former
EastEnders series story producer and then-editor of radio soap opera
The Archers, was announced to be taking over the role. Treadwell-Collins left on 6 May and O'Connor's first credited episode was broadcast on 11 July although his own creative work was not seen onscreen until late September. Additionally, Oliver Kent was brought in as the head of continuing drama series for BBC Scripted Studios, meaning that Kent would oversee
EastEnders along with O'Connor. O'Connor's approach to the show was to have a firmer focus on realism, which he said was being "true to
EastEnders DNA and [finding] a way of capturing what it would be like if Julia Smith and
Tony Holland were making the show now." He said that "
EastEnders has always had a distinctly different tone from the other soaps but over time we've diluted our unique selling point. I think we need to be ourselves and go back to the origins of the show and what made it successful in the first place. It should be entertaining but it should also be informative—that's part of our unique BBC compact with the audience. It shouldn't just be a distraction from your own life, it should be an exploration of the life shared by the audience and the characters." O'Connor planned to stay with
EastEnders until the end of 2017, but announced his departure on 23 June 2017 with immediate effect, saying he wanted to concentrate on a career in film.
John Yorke returned as a temporary executive consultant. Kent said, "John Yorke is a Walford legend and I am thrilled that he will be joining us for a short period to oversee the show and to help us build on Sean's legacy while we recruit a long-term successor." Yorke initially returned for three months but his contract was later extended. In July 2018, a special episode was aired as part of a
knife crime storyline. This episode, which showed the funeral of
Shakil Kazemi (
Shaheen Jafargholi) interspersed with real people talking about their true-life experiences of knife crime. On 8 August 2018, it was announced that
Kate Oates, who has previously been a producer on the ITV soap operas
Emmerdale and
Coronation Street, would become senior executive producer of
EastEnders, as well as
Holby City and
Casualty. Oates began her role in October, and continued to work with Yorke until the end of the year to "ensure a smooth handover". It was also announced that Oates was looking for an executive producer to work under her.
Jon Sen was announced on 10 December 2018 to be taking on the role. In late 2016, popularity and viewership of
EastEnders began to decline, with viewers criticising the storylines during the O'Connor reign, such as the killing of the Mitchell sisters and a storyline centred on the local bin collection. Since Yorke's and Oates's reigns, however, opinions towards the storylines have become more favourable, with storylines such as
Ruby Allen's (
Louisa Lytton) sexual consent, which featured
a special episode which "broke new ground" and knife crime, both of which have created "vital" discussions. The soap won the award for Best Continuing Drama at the
2019 British Academy Television Awards; its first high-profile award since 2016; however, in June 2019,
EastEnders suffered its lowest ever ratings of 2.4 million due to its airing at 7 pm because of the BBC's coverage of the
2019 FIFA Women's World Cup. As of 2019, the soap is one of the most watched series on
BBC iPlayer and averages around 5 million viewers per episode. The soap enjoyed a record-breaking year on the streaming platform in 2019, with viewers requesting to stream or download the show 234 million times, up 10% on 2018.
2020s In February 2020,
EastEnders celebrated its 35th anniversary with a stunt on the
River Thames leading to the death of
Dennis Rickman Jr (
Bleu Landau). It was announced on 18 March 2020 that production had been suspended on
EastEnders and other BBC Studios continuing dramas in light of new government guidelines following the
COVID-19 pandemic, and that broadcast of the show would be reduced to two 30-minute episodes per week, broadcast on Mondays and Tuesdays. A spokesperson confirmed that the decision was made to use up pre-shot episodes more slowly so that
EastEnders could remain on-screen for longer. When production recommenced,
social distancing measures were utilised and the show's cast were required to do their own hair and make-up, which is normally done by a make-up artist. A
behind-the-scenes show,
EastEnders: Secrets From The Square, would air in the show's place during the transmission break, hosted by television personality
Stacey Dooley. The first episode of the week featured exclusive interviews with the show's cast, while the second episode was a repeat of "iconic" episodes of the show. Beginning on 22 June 2020, Dooley interviewed two cast members together in the show's restaurant set while observing social distancing measures. Filming recommenced on 29 June, with episodes airing from 7 September 2020. On 9 April 2021, following the
death of
Prince Philip, Duke of Edinburgh, the episode of
EastEnders that was due to be aired that night was postponed along with the final of
Masterchef. In May 2021, it was announced that from 14 June 2021, boxsets of episodes would be uploaded to
BBC iPlayer each Monday for three weeks. Executive producer Sen explained that the bi-annual scheduling conflicts that the
UEFA European Championship and the
FIFA World Cup cause to the soap, premiering four episodes on the streaming service would be beneficial for fans of the show who want to watch at their own chosen pace. Sen also confirmed that the episodes will still air on BBC One throughout the week. The release of these boxsets was extended for a further five weeks, due to similar impacts caused by the
2020 Summer Olympics. On 12 October 2021, it was announced that
EastEnders would partake in a special week-long crossover event involving multiple British soaps to promote the topic of
climate change ahead of the
2021 United Nations Climate Change Conference. During the week, beginning from 1 November, a social media clip featuring
Maria Connor (
Samia Longchambon) from
Coronation Street was featured on the programme while
Cindy Cunningham (
Stephanie Waring) from
Hollyoaks was also referenced. Similar clips featuring the show's own characters,
Bailey Baker (Kara-Leah Fernandes) and
Peter Beale (Dayle Hudson), were featured on
Doctors and
Emmerdale during the week. In November 2021, it was announced that Sen would step down from his role as executive producer, and would be succeeded by former story producer
Chris Clenshaw. Sen's final credited episode as executive producer was broadcast on 10 March 2022 and coincided in a week of episodes that saw the arrest of serial killer
Gray Atkins (
Toby-Alexander Smith). From the week commencing on 7 March 2022, the show has been broadcast every weekday from Monday to Thursday in a 7:30 pm slot, making it the first time in the show's history that the programme began airing permanently on Wednesdays. On 2 June 2022,
EastEnders aired an episode celebrating the
Platinum Jubilee of Elizabeth II.
Charles, Prince of Wales and
Camilla, Duchess of Cornwall guest starred in the episode; it also marked the first executive producer credit for Clenshaw. Clenshaw's first major decision as executive producer was the axing of five series regulars:
Peter Beale (
Dayle Hudson),
Stuart Highway (
Ricky Champ),
Jada Lennox (Kelsey Calladine-Smith),
Dana Monroe (Barbara Smith) and
Lola Pearce (
Danielle Harold). Viewers criticised the decision, feeling that some of the characters had potential to add to the soap. Clenshaw has since overseen the returns of
Alfie Moon (
Shane Richie) and
Yolande Trueman (
Angela Wynter), the recast of
Amy Mitchell (
Ellie Dadd), as well as the reintroduction of
Cindy Beale (
Michelle Collins), who returned from the dead after 25 years. Public opinion on Clenshaw then changed and he has been credited for improving ratings and garnering critical acclaim for the soap, with
EastEnders winning the award for
Best British Soap at the
2023 British Soap Awards and the award for Serial Drama at the
28th National Television Awards under his leadership. On 26 September 2024, it was announced Clenshaw would step down as series executive producer in February 2025, following the soap's 40th anniversary;
Ben Wadey was announced as his successor. Clenshaw's final credited episode aired 13 June, followed by Wadey's debut on 16 June 2025. Wadey's initial decisions at the head of the show have included the reintroduction of
Zoe Slater (
Michelle Ryan) and
Oscar Branning (
Pierre Moullier), as well as axing
Felix Baker (
Matthew James Morrison),
Bernadette Taylor (
Clair Norris),
Freddie Slater (
Bobby Brazier) and
Anna Knight (
Molly Rainford). == Setting ==