Chris Deering

Deering was raised in Boston, Massachusetts, his mother was an Italian-American and his father a German who emigrated to the United States when he was 18. He claims to have had a strict upbringing with his mother reportedly washing his mouth with soap when he misbehaved and his father not netting Chris an allowance, encouraging him to work for himself. While growing up in Boston, his family was poor and unable to afford a TV or car for their first 14 years. His father worked in the Catering business for several years and started managing the Dining halls at Harvard University. Despite Deering's difficult childhood, he has credited his upbringing to his motivation and success in the gaming industry. ==Career==

Deering started his career as product manager at the Gillette razor brand in the 70's. He went on to work at McKinsey & Co in New York in marketing studies before returning to Gillette as head of worldwide shaving and then head of European marketing across all categories including toiletries and writing instruments. Deering's first involvement in the video game industry was his job as Vice President of international marketing for Atari, Inc. In this time he also served as VP international for Spinnaker Software, a Boston-based educational video game start up. Following his involvement at Atari, he became head of international marketing at Columbia Pictures until the company was purchased by Sony in 1989. This later lead to his career as International Chief operating officer at Sony Pictures Home Entertainment from 1990 to 1995. He went on to take two other positions at Sony serving as president of Sony Computer Entertainment Europe from 1995 to 2005 and of Sony Electronics Europe from 2003 to 2005. After his career at Sony, he became a chairman, Board Director and director of in game advertising at Codemasters Ltd., the world's leading independent video game developer. He also worked as Director of Wayfinder Systems and PlaySpan. Since 2010, Deering has worked as a board member at Geomerics Ltd, European Games Group, Jetix Europe, TRC Family Entertainment Ltd and the Chairman of Tangentix Ltd. ==References==