shopping centre in
Christchurch, New Zealand Sony offers a wide variety of product lines in many areas. At its peak, it was dubbed as a "corporate octopus", for its sprawling ventures from private insurance to chemicals to cosmetics to home shopping to a Tokyo-based French food joint, in addition its core businesses such as electronics and entertainment. Usually, each business segment has a handful of corresponding intermediate holding companies under which all the related businesses are folded into, such as
Columbia Records being part of
Sony Music Group, a subsidiary and, at the same time, a holding company for Sony's music businesses, along with
SMEJ.
Electronics products & solutions Sony Corporation (Sony Electronics Corporation until 1 April 2021) is the electronics business unit of the Sony Group. It primarily conducts research and development (R&D), planning, designing, manufacturing and marketing for electronics products. Sony Global Manufacturing & Operations Corporation (SGMO) is a wholly owned subsidiary of Sony Corporation and responsible for managing manufacturing operations both in Japan and overseas, through its own factories as well as
third party contract manufacturers.
Audio ) In 1979, Sony released the world's first portable music player, the
Walkman, bundled with the MDL-3L2
headphones. This line fostered a fundamental change in music listening habits by allowing people to carry music with them and listen to music through lightweight headphones. Originally used to refer to portable audio
cassette players, the Walkman brand has been widely adopted by the company to encompass its portable digital audio and video players as well as a line of former
Sony Ericsson mobile phones. In the case of optical disc players, the
Discman brand was used until the late 1990s. In 2025, a model TPS-L2 cassette Walkman from 1979 was included in
Pirouette: Turning Points in Design, an exhibition at the
Museum of Modern Art featuring "widely recognized design icons [...] highlighting pivotal moments in design history." , the company's flagship digital player in 2005 that attempted to reincarnate Walkman In 1999 Sony's first portable digital audio players were introduced; one was a player using
Memory Stick flash storage created by the Walkman division, and the other was a smaller pen-sized player with embedded flash storage created by the
Vaio division; both accompanied with Sony's
OpenMG copyright protection technology and PC software for music transfer. Sony continue to develop Walkman
digital audio players, although it was unable to capture the large share and influence in the digital world as it did in the cassette era. Sony is a major audio products manufacturer and one of the
active noise control technology leaders. Sony's high-end microphones and headphones for professional use are produced at Sony/Taiyo Corporation, a designated special subsidiary at which 67% of employees have a disability, in
Ōita Prefecture, Japan.
Car audio Sony partnered with
Chery to provide OEM car audio for vehicles such as the
Tiggo 8 and
Tiggo 9,
Ford to provide OEM audio for its vehicles such as the
F-150,
Fiesta,
Focus,
Mondeo and
Taurus,
Jaecoo with the
Jaecoo 7,
Omoda with their
Omoda 5 and
Omoda 9,
Toyota with their
Avensis and the
Celica,
Volkswagen with their
Golf,
Passat and also the
Polo. A specialist Sony Xplod audio system was fitted to the
Ford GTX1 supercar. Sony currently produces aftermarket car audio with its Mobile ES series.
Video Sony produced the
TV8-301, the world's first all-
transistor television, in 1959. In 1968, the company introduced the
Trinitron brand name for its lines of
aperture grille cathode-ray tube televisions and afterwards
computer monitors. Sony stopped production of Trinitron for most markets, but continued producing sets for markets such as Pakistan, Bangladesh and China. Sony discontinued its series of Trinitron computer monitors in 2005. The company discontinued the last Trinitron-based television set in the U.S. in early 2007. The end of Trinitron marked the end of Sony's analog television sets and monitors. Sony used the LCD
WEGA name for its
LCD TVs until summer 2005. The company then introduced the
BRAVIA name. BRAVIA is an in-house brand owned by Sony which produces high-definition LCD televisions, projection TVs and front projectors, home cinemas and the BRAVIA home theatre range. All Sony high-definition flat-panel LCD televisions in North America have carried the logo for BRAVIA since 2005. In 2006, Sony lost its decades-long No.1 market share in the global television market. In November 2007, the
Sony XEL-1, the first
OLED television, was released and manufactured for two years. Later in 2013, Sony demonstrated the first 4K OLED television. As of 2012, Sony was the third-largest maker of televisions in the world and the business unit had been unprofitable for eight consecutive years. television. Its backronym is "
Best
Resolution
Audio
Visual
Integrated
Architecture". From 2011, Sony started restructuring of its loss-making television business, mainly by downsizing business units and outsourcing the manufacturing of display panels to the companies like
Sharp Corporation,
LG Display, and
Samsung Electronics. In December 2011, Sony agreed to sell all stake in an LCD joint venture with Samsung Electronics (
S-LCD) for about $940 million. On 28 March 2012, Sony and Sharp announced that they have agreed to further amend the joint venture agreement originally executed by the parties in July 2009, as amended in April 2011, for the establishment and operation of Sharp Display Products Corporation ("SDP"), a joint venture to produce and sell large-sized LCD panels and modules. The agreement was eventually terminated as Sony parted ways. Sony's
small-sized LCD business subsidiary and medium-to-large-sized OLED display business unit were spun off and became part of
Japan Display and
JOLED, respectively. In 2017, Sony launched OLED televisions under the BRAVIA brand. Also, Sony has sold a range of tapes, discs, recorders and players for
videocassette,
DVD, and
Blu-ray formats for decades.
Photography and videography Sony offers a wide range of digital cameras. Its point-and-shoot models are branded
Cyber-shot, while
DSLRs and
mirrorless models are branded
Alpha, though Sony no longer makes
DSLRs. It also produces
action cameras and
camcorders, with the company's
cinema-grade products being sold under the
CineAlta name. Sony demonstrated a prototype of the
Sony Mavica in 1981 and released it for the consumer market in 1988. The first Cyber-shot was introduced in 1996. Sony's market share of the digital camera market fell from a high of 20% to 9% by 2005. Sony entered the market for
digital single-lens reflex cameras in 2006 when it acquired the camera business of
Konica Minolta. Sony rebranded the company's line of cameras as its
Alpha line. Sony is the world's third largest manufacturer of the cameras, behind
Canon and
Nikon respectively. In 2010, Sony introduced its first
mirrorless interchangeable-lens cameras, which were the
NEX-3 and the
NEX-5. They also started a new lens mount system, which was the
E-mount. There were quite a few NEX models out there, when Sony decided to melt the NEX series into the Alpha series. The first Alpha MILC was the
α3000, which was introduced in August 2013. It was followed by the Full-Frame
α7 and
α7R in October, then the successors of the
NEX-5, the
NEX-6 and
NEX-7, the
α5000 and the
α6000 in 2014. The α6000 became the most popular
MILC ever and Sony became the largest MILC manufacturer.
Computing . Sony axed its loss-making PC business in 2014. Sony produced computers ( personal computer,
MSX home computers and
NEWS workstations) during the 1980s. The company withdrew from the computer business around 1990. Sony entered again into the global computer market under the new
VAIO brand, began in 1996. Short for "Video Audio Integrated Operation", the line was the first computer brand to highlight visual-audio features. In a bid to join the
tablet computer market, the company launched its
Sony Tablet line of
Android tablets in 2011. Since 2012, Sony's Android products have been marketed under the
Xperia brand used for its smartphones. On 4 February 2014, Sony announced that it would sell its VAIO PC business due to poor sales and Japanese company Japan Industrial Partners (JIP) will purchase the VAIO brand, with the deal finalized by the end of March 2014. As of 2018, Sony maintained a 5% stake in the new, independent company. In the 1990s, Sony was contracted to manufacture laptop computers for Apple and Dell. The
Raspberry Pi Foundation delegates the manufacture of its
single-board computers to Sony. Most
Raspberry Pi computers are made at Sony UK Technology Centre in
Pencoed, Wales, UK.
Healthcare and biotechnology Sony has targeted medical, healthcare and biotechnology business as a growth sector in the future. The company acquired iCyt Mission Technology, Inc. (renamed Sony Biotechnology Inc. in 2012), a manufacturer of
flow cytometers, in 2010 and Micronics, Inc., a developer of microfluidics-based diagnostic tools, in 2011. In 2012, Sony announced that it would acquire all shares of
So-net Entertainment Corporation, the largest shareholder of M3, Inc., an operator of portal sites (m3.com, MR-kun, MDLinx and MEDI:GATE) for healthcare professionals. On 28 September 2012,
Olympus and Sony announced that the two companies will establish a joint venture to develop new surgical endoscopes with
4K resolution (or higher) and 3D capability. Sony Olympus Medical Solutions Inc. (Sony 51%, Olympus 49%) was established on 16 April 2013. On 28 February 2014, Sony, M3 and
Illumina established a joint venture called P5, Inc. to provide a genome analysis service for research institutions and enterprises in Japan.
Mobility , the product device name for a range of smartphones from Sony In 2000, Sony was a marginal player in the mobile phone market with a share of less than 1 percent. In 2001, Sony entered into a joint venture with Swedish telecommunications company
Ericsson, forming Sony Ericsson Mobile Communications. Initial sales were rocky, and the company posted losses in 2001 and 2002. However, Sony Ericsson reached a profit in 2003. The company distinguished itself with multimedia-capable mobile phones, which included features such as cameras. These were unusual at the time. Despite its innovations, Sony Ericsson faced intense competition from
Apple's
iPhone, which was released in 2007. From 2008 to 2010, amid a global recession, Sony Ericsson slashed its workforce by several thousand. In 2009, Sony Ericsson was the fourth-largest mobile phone manufacturer in the world (after
Nokia,
Samsung and
LG). By 2010, its market share had fallen to sixth place. Sony acquired Ericsson's share of the venture in 2012 for over US$1 billion. Sony Mobile's sales reached a peak in 2014 with 40 million handsets, the volume has since decreased. Sony shipped 13.5 million phones in 2017, 6.5 million in 2018, and 2.9 million handsets in FY 2020.
Robotics , a humanoid robot Since the late 1990s, Sony has released numerous consumer robots, including dog-shaped robots called
AIBO, a music playing robot called
Rolly, and a
humanoid robot called
QRIO. Despite being a pioneer in the field, Sony had ceased robotics-related operations for 10 years due to financial difficulties, until it decided to revive them in 2016. In 2015, Sony partnered with an autonomous driving startup
ZMP INC. to establish an aerial surveillance and reconnaissance
drone manufacturer named Aerosense. At the CES 2021, Sony unveiled a
drone with the brand Airpeak, the smallest of its kind that can incorporate a
Sony Alpha camera according to the company, entering the drone business on its own for the first time. In 2019, as part of the
London Design Festival, Sony Design showcased
Affinity in Autonomy, a conceptual environmental art installation in the
Prince Consort Gallery of the
Victoria and Albert Museum that represented the company's vision of the future of AI and Robotics.
Imaging & sensing solutions Sony traces its roots in the semiconductor business back to 1954, when it became the first Japanese company to commercialize the
transistor, invented and licensed by
Bell Labs, whilst some of the biggest and well-established names in Japan at the time like
Toshiba and
Mitsubishi Electric initially stuck with
vacuum tubes they had been thriving on; despite being an expert on the vacuum tube himself, Ibuka saw potential of the novel technology and had Morita negotiate the terms for licensing, making Sony into one of the earliest and the youngest licensees of the transistor, together with
Texas Instruments. In 1957, Sony employee
Leo Esaki and his colleagues invented a
tunnel diode (usually referred to as Esaki diode) by which they discovered the
quantum tunneling effect in solids, for which Esaki received the
Nobel prize in Physics in 1973. Sony has commanded a dominant share in the
charge-coupled device market. As of 2020, Sony is the world's largest manufacturer of
CMOS image sensors as its chips are widely used in digital cameras, tablet computers, smartphones, drones and more recently, self-driving systems in automobiles. As of 2020, the company, through its chip business arm Sony Semiconductor Solutions, designs, manufactures, and sells a wide range of
semiconductors and electronic components, including image sensors (
HAD CCD,
Exmor), image processors (
BIONZ),
laser diodes, system LSIs, mixed-signal LSIs, emerging
memory storage, emerging displays (
microLED, microOLED, and
holographic display), multi-functional
microcomputer (
SPRESENSE), etc. In 2020, Sony has launched the first
intelligent vision sensors with
AI edge computing capabilies.
Game & network services Sony Interactive Entertainment (formerly Sony Computer Entertainment) is most notable for producing
PlayStation consoles. The line grew out of a failed partnership with
Nintendo. Originally, Nintendo requested Sony to develop an add-on for its
Super Nintendo Entertainment System that would play CD-ROMs. In 1991 Sony announced
the add-on, as well as a dedicated console known as the "Play Station". However, a disagreement over software licensing for the console caused the partnership to fall through. Sony then continued the project independently. Launched in 1994, the
first PlayStation gained 61% of global console sales and broke Nintendo's long-standing lead in the market. Sony followed up with the
PlayStation 2 in 2000, which was even more successful. The console has become the
most successful of all time, selling over 150 million units . Sony released the
PlayStation 3, a high-definition console, in 2006. It was the first console to use the
Blu-ray format, and was considerably more expensive than the competitors
Xbox 360 and
Wii due to the
Cell processor. The PlayStation 3 sold generally more poorly than its competitors in the early years of its release but managed to overtake the Xbox 360 in global sales later on. It later introduced the
PlayStation Move, an accessory that allows players to control video games using motion gestures. Sony extended the brand to the portable games market in 2004 with the
PlayStation Portable (PSP). The console has sold reasonably, but has taken a second place to a rival handheld, the
Nintendo DS. Sony developed the
Universal Media Disc (UMD) optical disc medium for use on the PlayStation Portable. Early on, the format was used for movies, but it has since lost major studio support. Sony released a disc-less version of its PlayStation Portable, the
PSP Go, in 2009. The company went on to release its second portable video game system,
PlayStation Vita, in 2011 and 2012. Sony launched its fourth console, the
PlayStation 4, on 15 November 2013, which as of 31 December 2017 has sold 73.6 million units globally. On 18 March 2014, at
GDC, president of
SCE Worldwide Studios Shuhei Yoshida announced its new virtual reality technology dubbed Project Morpheus, and later named
PlayStation VR, for PlayStation 4. The headset brought VR gaming and non-gaming software to the company's console. According to a report released by Houston-based patent consulting firm
LexInnova in May 2015, Sony is leading the virtual reality patent race. According to the firm's analysis of nearly 12,000 patents or patent applications, Sony has 366 virtual reality patents or patent applications. PlayStation VR was released worldwide on 13 October 2016. On 31 March 2019, the successor to the PlayStation 4 was announced and on 12 November 2020, the
PlayStation 5 was released in North America, Australia, New Zealand, Japan, South Korea, and Singapore. The console was launched in Indonesia on 22 January 2021. Upon completion of the fiscal quarter, Sony sold 4.5 million PlayStation 5 consoles, keeping pace with the best-selling console of all time, the PlayStation 2.
Pictures and music Sony Entertainment has two divisions:
Sony Pictures Entertainment, Sony Music Group (
Sony Music Entertainment,
Sony Music Publishing).
Sony USA previously owned and operated Sony Trans Com: a technology business that provided in-flight entertainment programming as well as video and audio playback equipment for the airline industry. Sony had purchased the business from Sundstrand Corp. in 1989 and subsequently sold it to
Rockwell Collins in 2000. In 2012, Sony rolled most of its consumer content services (including video, music and gaming) into the
Sony Entertainment Network, the predecessor of
PlayStation Network.
Sony Pictures Entertainment studio lot in
Los Angeles, California Sony Pictures Entertainment Inc. (SPE) is the television and film production/distribution unit of Sony. With 12.5% box office market share in 2011, the company was ranked third among movie studios. Its group sales in 2010 were US$7.2 billion. The company has produced many notable movie franchises, including
Spider-Man,
The Karate Kid and
Men in Black. It has also produced the popular television game shows
Jeopardy! and
Wheel of Fortune. Sony entered the television and film production market when it acquired Columbia Pictures Entertainment in 1989 for $3.4 billion. Columbia lives on in the
Sony Pictures Motion Picture Group, a division of SPE which in turn owns
Columbia Pictures and
TriStar Pictures among other film production and distribution companies such as
Screen Gems,
Sony Pictures Classics,
Sony Pictures Home Entertainment. SPE's television division is known as
Sony Pictures Television. For the first several years of its existence, Sony Pictures Entertainment performed poorly, leading many to suspect the company would sell off the division. In 2006, Sony started using
ARccOS Protection on some of its film DVDs, but later issued a recall. In late 2014, Sony Pictures
became the target of a hack attack from a clandestine group called Guardians of Peace, weeks before releasing the anti-North Korean
comedy film The Interview. In February 2024, Sony entered into an agreement with
Disney under which
Sony Pictures Home Entertainment Corporation of Japan will handle the release of Disney products on
DVD and
Blu-ray on a licensing model, as well as production on physical media. Sony will market, sell and distribute new Disney releases and catalog films on DVD, Blu-ray and
4K Ultra DVD through Canadian and American retailers and distributors.
Sony Music Group and SMEJ headquarters in
New York City, United States Sony Music Entertainment (also known as SME or Sony Music) is the largest global
recorded music company of the
"big three" record companies and is controlled by
Sony Corporation of America, the United States subsidiary of Sony. In one of its largest-ever acquisitions, Sony purchased
CBS Record Group in 1988 for US$2 billion. In the process, Sony partnered and gained the rights to the ATV catalogue of Michael Jackson, considered by the
Guinness Book of World Records to be the most successful entertainer of all time. The acquisition of CBS Records provided the foundation for the formation of Sony Music Entertainment, which Sony established in 1991. In 1968, Sony and CBS Records had formed a 50:50 joint-venture CBS/Sony Records, later renamed CBS/Sony Group, in Japan. When CBS Records was acquired, a 50% stake in CBS/Sony Group owned by CBS was also transferred to Sony. In March 1988, four wholly owned subsidiaries were folded into CBS/Sony Group and the company was renamed as
Sony Music Entertainment Japan (SMEJ). It operates independently of Sony Music as it is directly owned by Japanese Sony. In 2004, Sony entered into a joint venture with
Bertelsmann AG, merging Sony Music Entertainment with
Bertelsmann Music Group to create
Sony BMG. In 2005, Sony BMG faced a
copy protection scandal, because its music CDs had installed
malware on users' computers that was posing a security risk to affected customers. In 2007, the company acquired
Famous Music for US$370 million, gaining the rights to the catalogues of
Eminem and
Akon, among others. Sony bought out Bertelsmann's share in Sony BMG and formed a new Sony Music Entertainment in 2008. Since then, the company has undergone management changes. Sony purchased digital music recognition company
Gracenote for US$260 million in 2008.
Tribune Media Company acquired Gracenote from Sony in 2014 for $170 million. Besides its record label, Sony operates other music businesses. In 1995, Sony merged its publisher with
Michael Jackson's
ATV Music Publishing, forming Sony/ATV Music Publishing. At the time, the publishing company was the second largest of its kind in the world. The company owns the publishing rights to over 4 million compositions, including
The Beatles'
Lennon–McCartney catalogue,
Bob Dylan,
Eminem,
Lady Gaga,
Sam Smith,
Ed Sheeran, and
Taylor Swift. In 2012, Sony/ATV acquired a majority stake in
EMI Music Publishing, becoming the world's largest music publishing company. In 2018, Sony bought the rest of the shares in the publisher, making it a wholly owned subsidiary. Since 2016, Sony owns all of Sony/ATV.
Anime headquarters in
Chiyoda, Tokyo, Japan Sony's entering into the Japanese animation, or
anime, business happened in 1995 when its
Sony Music Entertainment Japan (SMEJ) division established
Aniplex as its subsidiary managing creative productions, which founded
A-1 Pictures, the first anime studio of Sony, ten years later. Since then, through group-wide and international ventures, Sony has solidified its position in the industry, elevating the business to what is called the "fourth pillar of its entertainment portfolio" according to
The Nikkei. The anime business operations of Sony are scattered around the group, mainly in its Pictures and Music units, as follows: SMEJ's notable related businesses include Aniplex and its subsidiaries
CloverWorks and A-1 Pictures; Aniplex and U.S.-headquartered
Sony Pictures co-own U.S.-based anime distribution company
Crunchyroll, which since 2022, has become the successor company to
Funimation, which it acquired in 2017 and included subsidiaries such as
Wakanim (absorbing into Crunchyroll itself) and Madman Anime (to be rebranded as
Crunchyroll Pty. Ltd.) In December 2020, Funimation announced that it would buy
AT&T's animation business
Crunchyroll for $1.175 billion, which would help the company to compete more globally with entertainment giants such as Netflix. This acquisition was completed in August 2021.
Financial services , Tokyo, Japan Sony Financial Group is a holding company for Sony's financial services business which includes
Sony Life (in Japan and the Philippines), Sony Assurance,
Sony Bank, etc. The unit proved to be the most profitable of Sony's businesses in FY 2005, earning $1.7 billion in profit. Sony had been exploring the possibility to manufacture the batteries for
electric vehicles. In 2014, Sony participated within
NRG Energy eVgo Ready for Electric Vehicle (REV) program, for
EV charging parking lots. However, the company then decided to sell its lithium-ion battery business to
Murata Manufacturing in 2016. In 2015, Sony invested $842,000 in
ZMP INC., drawing speculations that it is contemplating developing
self-driving cars. In January 2020, Sony unveiled a concept electric car at the
Consumer Electronics Show, named
Vision-S, designed in collaboration with components manufacturer
Magna International. At the occasion, Sony also stated its goal of developing technology for the automotive sector, especially concerning autonomous driving, sensors, and
in-car entertainment. In 2022, Sony Group and
Honda launched a joint venture for their electric vehicle partnership,
Sony Honda Mobility (SHM), which would deliver its first electric vehicles by 2026 and sell them online, starting in the United States and Japan. The joint venture announced its new "Afeela" brand and its first prototype model at the
CES 2023. ==Corporate information==