Geschke started working at
Xerox's
Palo Alto Research Center (PARC) in October 1972. His first project was to build a
mainframe computer. Afterward, he worked on programming languages and developed tools that were used to build the
Xerox Star workstation. In 1978, Geschke started the Imaging Sciences Laboratory at PARC, and conducted research in the areas of graphics, optics, and image processing. He hired
John Warnock, and together they developed
Interpress, a
page description language (PDL) that could describe forms as complex as
typefaces. Unable to convince Xerox management of the commercial value of Interpress, the two left Xerox to start their own company. Geschke’s interviews are often featured in documentary films produced by the Silicon Valley Historical Association, including the PBS
Silicon Valley, a One Hundred Year Renaissance, narrated by Walter Cronkite (1998)
Adobe Geschke and Warnock founded
Adobe in Warnock's garage in 1982, naming the company after the
Adobe Creek that ran behind Warnock's home. Interpress eventually evolved into
PostScript. Its use on
Apple computers resulted in one of the first
desktop publishing (DTP) systems which allowed users to compose documents on a
personal computer and see them on screen exactly as they would appear in print, a process known as
WYSIWYG, an acronym for What You See Is What You Get. Previously, graphic designers had been forced to view their work in text-only format while they worked, until they printed, or hit "print preview". Because of the high quality and speed at which printing and composing could be done in WYSIWYG, the innovation "spawned an entire industry" in modern printing and publishing. From December 1986 until July 1994, Geschke was Adobe's Chief Operating Officer, and from April 1989 until April 2000 he was the company's president. Geschke retired as president of Adobe in 2000, shortly before his partner Warnock left as CEO. Geschke had also been Co-Chairman of the Board of Adobe from September 1997 to 2017. Adobe was mentioned in
Forbes 400 Best Big Companies in 2009, and was ranked 1,069th on the
Forbes Global 2000 list in 2010. == 1992 kidnapping ==