CinemaScope itself was a response to early realism processes
Cinerama and
3-D. Cinerama was relatively unaffected by CinemaScope, as it was a quality-controlled process that played in select venues, similar to the
IMAX films of later years. 3-D was hurt, however, by studio advertising surrounding CinemaScope's promise that it was the "miracle you see without glasses." Technical difficulties in presentation spelled the true end for 3-D, but studio hype was quick to hail it a victory for CinemaScope. In April 1953, a technique simply now known as wide-screen appeared and was soon adopted as a standard by all flat film productions in the US. In this process, a fully exposed 1.37:1
Academy ratio-area is cropped in the projector to a wide-screen aspect ratio by the use of an aperture plate, also known as a
soft matte. Most films shot today use this technique, cropping the top and bottom of a 1.37:1 image to produce one at a ratio of 1.85:1. Aware of Fox's upcoming CinemaScope productions, Paramount introduced this technique in March's release of
Shane with the 1.66:1 aspect ratio, although the film was not shot with this ratio originally in mind. Universal-International followed suit in May with a 1.85:1 aspect ratio for
Thunder Bay. By summer of 1953, other major studios
Paramount,
Universal,
MGM,
UA,
Columbia,
Warner Bros.,
RKO,
Republic,
Allied Artists,
Disney,
Belarusfilm,
Rank, and even Fox's B-unit contractors, under the banner of Panoramic Productions had switched from filming flat shows in a 1.37:1 format, and used variable flat wide-screen aspect ratios in their filming, which would become the standard of that time. By this time Chrétien's 1926 patent on the Hypergonar lens had expired while the fundamental technique that CinemaScope utilised was not patentable because the anamorphoscope had been known for centuries.
Anamorphosis had been used in visual media such as
Hans Holbein's painting,
The Ambassadors (1533). Some studios thus sought to develop their own systems rather than pay Fox. In response to the demands for a higher visual resolution spherical widescreen process,
Paramount created an optical process,
VistaVision, which shot horizontally on the
35 mm film roll, and then printed down to standard four-perforation vertical 35 mm. Thus, a negative with a finer grain was created and release prints had less grain. The first Paramount film in VistaVision was
White Christmas. VistaVision died out for feature production in the late 1950s with the introduction of faster film stocks, but was revived by
Industrial Light & Magic in 1975 to create high quality
visual effects for
Star Wars and ILM's subsequent film projects.
RKO used the
Superscope process in which the standard 35 mm image was cropped and then optically squeezed in
post-production to create an anamorphic image on film. Today's
Super 35 is a variation of this process. Another process called
Techniscope was developed by
Technicolor Inc. in the early 1960s, using normal 35 mm cameras modified for two perforations per (half) frame instead of the regular four and later converted into an anamorphic print. Techniscope was mostly used in
Europe, especially with low-budget films. Many European countries and studios used the standard anamorphic process for their wide-screen films, identical in technical specifications to CinemaScope, and
renamed to avoid the trademarks of
Fox. Some of these include Euroscope, Franscope, and
Naturama (the latter used by
Republic Pictures). In 1953,
Warner Bros. also planned to develop an identical anamorphic process called Warnerscope but, after the premiere of CinemaScope, Warner Bros. decided to license it from Fox instead. ==Technical difficulties==