Clapper (service)

With its offices in Dallas, Texas, Clapper was founded in July 2020 by Chinese-American entrepreneur Edison Chen. Chen considered that most online platforms, such as TikTok, were being targeted to young generations, such as Generation Z. He then concepted Clapper as a service with short-form content for mature audiences among Generation X and millennials, while not intending to compete directly with TikTok. Clapper averaged fewer than ten thousand daily active users during 2020, Initially without paying for external advertising, the company raised about $3 million during a 2021 seed funding round. It was listed as the third most-downloaded free app on Apple's App Store on January 14, behind Xiaohongshu and Lemon8, and the term "TikTok refugee" became a trending term. == Features ==

Clapper presents similarities with TikTok in its layout, including "Following" and "For You" tabs with videos up to three minutes long The Clapper Shop allows for e-commerce between users. The service had distributed $10 million to its users in total by 2023, according to Clapper CEO Chen. == Content ==

Clapper includes a policy requiring users to be at least 17 years of age, The Washington Post Tatum Hunter characterized Clapper as including sexual or engagement baiting content more prevalently than TikTok. Moderation Clapper's team, which had fifteen employees in early 2021, initially stated it would not moderate content as strictly as TikTok and would mostly rely on user reports. The videos were made in protest against decisions by platforms, particularly TikTok, to ban such content. By February, videos and accounts promoting the conspiracy theories had been removed, and QAnon-related content was banned permanently. Clapper's team hired more content auditors and implemented moderation by artificial intelligence for further community guideline violations. == References ==