MarketTerry's
Company Profile

Terry's

Terry's is a British chocolate and confectionery brand. The original company was founded in 1767 in York, England, and was part of the city's famous confectionery triumvirate along with Rowntree's and Cravens. The company's headquarters and factory, Terry's Chocolate Works, was closed by Kraft in 2005 and production moved to Kraft factories in Europe. The business returned to the UK in 2019 as Terry's Chocolate Co located in London. Their best known products include Terry's Chocolate Orange and Terry's All Gold box of assorted chocolates which were both introduced in the 1930s.

History
The business began in 1767 as a shop close to Bootham Bar, York, selling cough lozenges, lemon and orange candied fruit, and other sweets. and by 1818 the business had moved to 3 St Helen's Square, York. Joseph Terry, who was born in Pocklington in 1793, went to York to serve as an apprentice apothecary in either Stonegate or Spurriergate. On gaining his certificates, he set up as a chemist in Walmgate. In 1823 he married Harriet Atkinson, who was either a niece or sister-in-law of Robert Berry In 1825, after the death of Robert Berry, Two years later Coultherd also left and Terry became the sole owner of the business. Joseph Terry and Company Using the skills he learned as a chemist, Joseph developed new lines of confectionery. He began using the developing railway network of the North Eastern Railway to distribute his products in the North of England and in London. By 1840, Terry's products were sold in over 75 towns and cities and sold various products including candied eringo, coltsfoot rock, gum balls and conversation lozenges, which were an early form of Love Hearts. The company also produced marmalade, marzipan, ketchups and jellies. After Joseph Terry died in 1850 the company was in the control of solicitors and executors until 1854 when it was handed over to his sons Joseph Jnr, Robert, and John. It was opened in 1926; new products included the Chocolate Apple (1926), Terry's Chocolate Orange (1932), and Terry's All Gold, which were developed and produced onsite. In 1934, Joseph Terry & Sons was listed on the London Stock Exchange. Second World War With the onset of the Second World War The factory was taken over by F. Hills and Sons of Manchester as a shadow factory to manufacture and repair aircraft propeller blades. The price was £4.25 million paid for in Forte shares and Noel Terry joined the Forte board. Forte Group already owned Fullers, a bakery and confectionery company based in Hammersmith, closing their factory in 1964 and transferring their confectionery production, including Peppermint lumps to York. Charles Forte appointed Ian Johnston as managing director, who modernised the business and introduced the first television adverts for the company. The Colgate-Palmolive company acquired Joseph Terry & Sons from Trust House Forte in 1977 for £17 million. Terry's at this time had 30% of the UK market for assortment boxes, with All Gold accounting for 20%, while Moonlight accounted for a further 10%. It was under Colgate-Palmolive that Terry's developed the short lived Chocolate Lemon. By 1981 Terry's revenue from All Gold stood at £11 million. United Biscuits used Terry's to develop private branded products for retailers which at the time only had 2% of the chocolate market. Peter Terry, the last family member that worked for the business left in 1985. In 1988, United Biscuits purchased the confectionery business of Callard and Bowser from Beatrice Foods, and together the companies were known as the Terry's Group. United Biscuits purchased French confectionery company Chocometz for £5.5 million in 1990 and added it to the Terry's Group, while also agreeing a distribution deal for Marabou's Daim bar in the UK. In 1992, United Biscuits purchased 74% of Italian confectionery business Aura which was merged into Terry's Group. Terry's Group in 1991 had made $14.3 million pre tax profits on $153 million of sales, 5% of United Biscuits business. United Biscuits in 1992 decided to concentrated its business on the savory snacks and biscuits, and sold Terry's Group to Philip Morris and its subsidiary Kraft Foods for £220 million. Terry's was amalgamated with Chocolat Suchard, to form Terry's Suchard, in 1993 after Philip Morris purchased Jacob Suchard Tobler. From 2000, the company brand was changed from Terry's of York to Terry's, reducing the company's links with York. Production was also scaled back to UK products and Terry's Chocolate Orange, Terry's All Gold, and Twilight made for the international market. The new millennium In 2004, Kraft Foods decided to absorb Terry's, move production of remaining products such as All Gold and Chocolate Orange to factories in Belgium, Sweden, Poland, and Slovakia, and close the plant. The factory closed on 30 September 2005 with the loss of 316 jobs. In 2012, Kraft split into two companies; one called Kraft Foods Group and the other called Mondelēz International. After the split, Terry's became part of Mondelēz. It was reported in December 2015 that Mondelēz were in discussions with Lazard, the investment bank about selling several of their brands which included Terry's. Mondelēz controversially reduced the size of the Chocolate Orange in 2016 which produced outrage amongst the buying public. In 2016, Terry's was one of a number of brands acquired by Eurazeo and it subsequently became part of Carambar & Co. Production of the Chocolate Orange was moved to the Caramber facilities in Strasbourg. In 2021, Heinz collaborated with Terry's to produce the world's first Chocolate Orange Mayonnaise. ==Advertising and marketing==
Advertising and marketing
During the 1920s and 1930s, Terry's launched luxurious ornate packaging, which the company's 1930 product catalogue stated, The purchaser of today expects a chocolate box to be worthy of the confections it contains – in distinction of design and harmony of colours, it must reflect the quality of the chocolates within. In 1982, Terry's launched the legendary Jungle advert for Chocolate Orange, which was a spoof based on the film Raiders of the Lost Ark with the catch line How safe is yours?, that was updated with a new version in 1987. In 1997, Kraft employed Dawn French as the face of their advertising campaigns for the Chocolate Orange, using the catchphrase ''It's not Terry's, it's mine''. In 2007, Kraft dropped Dawn French as the face of Chocolate Orange, with speculation that French no longer presented the right image for the company in the current climate of concerns over obesity and health. ==Manufacturing locations==
Manufacturing locations
St Helen's Square The business was based in St Helen's Square as early as 1818 This inscription is still present in 2019. and in August 2017 a blue plaque in honour of Joseph Terry the elder was added by York Civic Trust and unveiled by his great-great-great-grandson Anthony Terry. Clementhorpe The Clementhorpe factory was initially leased by the business in 1858 on what was the site of a former brewery and a new chocolate factory was built in 1862. A new five-storey building was added in 1920 and the factory continued to operate even after the business expanded to Bishopthorpe Road. After the factory closed the chimney was pulled down in 1974 and the rest of the site demolished in 1987. A Roman mosaic was discovered on the site at this time that Peter Terry had excavated to be preserved by the Yorkshire Museum. Terry's Chocolate Works -style main office and clock tower, seen from the Bishopthorpe Road, York In 1924 work began on the construction of the Terry's Chocolate Works on Bishopthorpe Road, York. The buildings designed by architect J. E. Wade and built by Dorman Long included a tall clock tower and the five-storey long main factory building. These, along with the head office building were designated Grade II listed in March 2005 six months before the site closed. The site was bought by developers Grantside and renamed The Chocolate Works. In February 2010, planning permission for a £165 million redevelopment of the site as a mixed-use of residential, commercial and leisure was given. Redevelopment started in 2011 with the removal of asbestos and the demolition of non-scheduled buildings in early 2012. The main factory building underwent a £38 million redevelopment in which it was renamed as The Residence and the first apartments were made available in 2016. The main office building was converted into The Chocolate Works Care Village which opened in 2017. ==Terry family==
Terry family
Sir Joseph Terry was Lord Mayor of York in 1874, 1885–86 and 1890. Sir Francis Terry (Frank Terry) was High Sheriff of Yorkshire in 1945–46 and Peter Terry, son of Noel Terry, was High Sheriff of North Yorkshire in 1980–81. ==Current products==
Current products
Terry's Chocolate Orange: Introduced in 1932 as Terry's Dessert Chocolate Orange. • Terry's Chocolate Mint: Introduced in 2023. • Terry's Chocolate Milk: Introduced in 2024 – a plain milk chocolate in the orange shape. ==Discontinued products==
Discontinued products
• ''Terry's Neapolitans'': Terry's was the first chocolate manufacturer to mass-produce Neapolitans in 1899. They were produced until the York factory was closed in 2005. The flavours were: Milk Chocolate (Blue), Plain Chocolate (Red), Mocha (coffee flavoured plain chocolate) (Brown), Cafe Au Lait (coffee flavoured milk chocolate) (Turquoise), Orange Milk Chocolate (Orange) and Orange Plain Chocolate (Pink) • ''Terry's Spartan'': Assortment box of hard centred chocolates that was launched in 1921. • ''Terry's Dessert Chocolate Apple'': An apple shaped chocolate introduced in 1924 and similar to the later developed chocolate orange. It was phased out in 1954. • ''Terry's Cafe au Lait'': A Milk Chocolate bar with Coffee and Walnuts. • ''Terry's Theobroma'': An assortment box of chocolates in a book shaped box. • ''Terry's Cream Toffee'' • ''Terry's Snack'': A box containing raisins and cereal aimed at the hiking craze. • ''Terry's Bridge Mints'': A box of Mint Crisp Chocolates. • ''Terry's Twilight'': A Dark chocolate (covered mint fondant) after dinner mint in a box. • ''Terry's Animal Friends'': A box of chocolates shaped as animals. • ''Terry's York Fruits'': An assorted box of flavoured jellies. The brand was sold in 2008 to Smith Kendon. • ''Terry's Pastilles'': Fruit Pastilles. Production stopped in 1997. • ''Terry's Pyramint'': A dark chocolate pyramid with a fondant cream filling. • ''Terry's Bitz'': Chocolate bar with flavoured sugared crunch pieces. Flavours included Plain Chocolate with Mint Crisp, Milk Chocolate with Orange Crisp or Cherry Crunch. • ''Terry's Carousel'': An assortment box of chocolates, jelly, fudge and sugared almonds. • ''Terry's Caramel Crisp'': A Milk Chocolate bar with caramel and crisped rice centre. • ''Terry's Marzipan'': A bar of Marzipan covered in Plain chocolate. • ''Terry's Take2'': A dark chocolate bar with Peppermint fondant centre. • ''Terry's Coffee Cream'': Two bars of milk chocolate with a coffee cream centre. • ''Terry's Nutcracker'': Milk Chocolate covered Hazelnut with caramel. • ''Terry's Harlequin'': a box of wrapped milk chocolate ingots each with a different flavour and wrapping colour that was launched in 1985. • ''Terry's Moments'': Launched in 1991 as premium product aimed at women, it was a chocolate bar that contained caramel. • ''Terry's Caramel Bite'': A Milk Chocolate bar with caramel and crisped rice centre. • ''Terry's 3D'': A Milk Chocolate bar with a cream and biscuit filling. • ''Terry's 1767'': A selection box of plain chocolate. • ''Terry's Fruit Flavoured Filled Block'': Milk Chocolate with a fruit cream flavoured filling. • ''Terry's New World'': A chocolate selection box • ''Terry's Royal Gold'': Chocolate coated Turkish Delight. • ''Terry's Nougatine Filled Block'': Chocolate covered nougat. • ''Terry's Brazil Nut'': Milk Chocolate with Brazil Nuts. • ''Terry's Caramel Eclairs'' • ''Terry's Devon Milk Chocolate'': Milk Chocolate bar. • ''Terry's Snack Chocolate'':Chocolate bar. • ''Terry's Bitter Chocolate'':Dark chocolate bar • ''Terry's Crystallised Mint Creams'':Box of crystallised mint creams. • ''Terry's Dessert Almonds'':Box of chocolate coated almonds. ==References==
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