, near the historic
Duchy of Brabant, circa 1530 Broadcloth (
Flemish Laken) was produced in the
Duchy of Brabant (now
Flanders) from the 11th century and throughout the medieval period. After 1400
Leiden in
Holland (now
The Netherlands) became the most important place for broadcloth industry in Europe. There for the first time the production became industrialised. This means that the production process didn't take place entirely in one single factory anymore but according to a precise task allocation, where in several stages
intermediate goods were produced. The entire process was strictly supervised, resulting in a constantly high quality, making Leiden broadcloth very popular. In 1417 the
Hanseatic League decided that only approved broadcloth from Leiden was to be sold. From 1,500 competition from other parts of Europe, especially England, grew and Leiden lost its leading role. In Italy
Florence became an important center of broadcloth industry. Around 1500, broadcloth was made in a number of districts of England, including
Essex and
Suffolk in southern
East Anglia, the
West Country Clothing District (
Gloucestershire,
Wiltshire, east
Somerset—sometimes with adjacent areas), at
Worcester,
Coventry,
Cranbrook in Kent and some other places. This was the best English cloth, and large quantities were exported by the merchants of the
Company of Merchant Adventurers of London, principally to
Antwerp as white (
i.e. undyed) cloth. It was finished and
dyed in
Flanders, and then marketed throughout northern
Europe. The cloths might be short (24 yards long) or long (30 yards long). The raw material for broadcloth from Worcester was wool from the
Welsh border counties of
Herefordshire and
Shropshire, known as Lemster (
i.e. Leominster) wool. That for the
West Country came from the
Cotswolds. In both cases, the high quality was the result of the comparatively poor pasture, which (probably aided by
selective breeding) led the sheep to grow wool with the desired qualities. English exports of broadcloth reached their highest level in the mid 16th century, after which some regions began producing other kinds of cloth. Difficulties were encountered in export markets in the mid-1610s, partly due to currency difficulties in eastern Europe, and partly to the ill-conceived
Cockayne Project. Broadcloth production, thus declined in the 17th century.
Worcester remained a centre for the production of white broadcloth. Other areas, such as
Ludlow and parts of the Cotswolds started to produce similar cloth, known as 'Worcesters'. The market suffered major setback in the 18th century, when the trade of the
Levant Company with
Turkey was obstructed by
French competition. From this time, the production of broadcloth lost its importance. ==Types of broadcloth==