Shortly after filming in October 2016,
The Wrap learned from insiders of the connection of
God Particle to
Cloverfield, though neither Paramount nor Bad Robot commented on this discovery. However, by December 2016, Paramount affirmed the film's connection; the title
God Particle had been dropped in favor of listing the film as "2017
Cloverfield movie". Alongside the renaming, Paramount reslotted the film's release from February 2017 to October 2017, to give more time for post-production. In January 2018, the release was moved for a third time, to April 20, 2018. The reason for these latter delays was not given. In mid-January 2018, the
Cloverfield alternative reality game (ARG), which had been used for both of the previous films, was relaunched, and provided some hints how this film would be tied to the other two. In late January 2018,
The Hollywood Reporter stated that Netflix was interested in picking up the film from Paramount, following a similar deal the streaming service had worked out for the film
Annihilation. According to the
Reporter, Paramount's chairman
Jim Gianopulos felt the film's budget (which had ballooned to over $40 million from an initial $5 million) was too large for the film to be profitable with a traditional theatrical release and that it still needed work done, and "while Abrams expressed an intent to get down to business in post-production, it was too little, too late". In March 2018, Paramount's COO Andrew Gumpert affirmed that Paramount, after reviewing the finished film with Abrams, had doubted the commercial viability of a theatrical release, and that "there was an ability for us to be fiscally prudent and monetize" by selling the rights to Netflix, exposing the film to a much larger audience. Following the film's release,
The Hollywood Reporter stated that Netflix paid more than for the rights, with negotiations starting in late December 2017 and completed by mid January 2018; this offer made the film immediately profitable to Paramount. The studio retains China and home entertainment release rights. Around this time, speculation of the film being named
Cloverfield Station arose, though this was not confirmed by Paramount. The events of the preceding month culminated on February 4, 2018, where, during a surprise advertisement during Super Bowl LII, Netflix announced it had acquired the premiere rights for the film, now titled
The Cloverfield Paradox, which would be available on the service immediately after the game. The actors themselves were not aware of this arrangement until the day of the Super Bowl and were told of the title, the advertisement, and the release that day during a morning conference call. ==Reception==