The music video for "Clumsy" was directed by
Marc Webb and
Rich Lee in
Los Angeles.
MTV spoke of the clip, saying, "The surreal, humorous clip features Fergie falling head over heels — get it? — for love in various scenarios." Swedish model
Alex Lundqvist portrays Fergie's love interest in the video. Lundqvist spoke of the experience with the Swedish magazine
Aftonbladet, saying that "it was really fun" and that "Fergie is so sympathetic and cool". The video is done in the style of a
pop-up book. It begins with the book opening, displaying the directors' names, the artist and the title. Fergie begins to sing and the page flips to reveal a pop-up concert, featuring Fergie with a beehive hairstyle, a pink dress, and black Opera gloves, followed by a pop-up of a
DSquared² fashion show where Fergie is attracted to a man (Alex Lundqvist) in the audience. Another page flip reveals Fergie in a car, and she sees the man again. She then shows off with the car, but it breaks down and the man leaves. During the song's
middle eight, she is singing in a pop-up space shuttle and at the same time at the concert, she knocks down a dancer and the stage begins to collapse. While in the shuttle, she accidentally presses the
airlock button, which sucks the man out into space, killing him. After this, Fergie is shown in a plane, flying around a pop-up world. To conclude the video, Fergie is getting ready on a rooftop photo shoot and she sits down on a ledge to read a text message, and she falls off the building and the man catches her. They walk off toward a sunset and the book closes.
Rap-Up deemed the video to have a "cool concept". Tamar Anitai of
MTV Buzzworthy wrote that the video "is basically an amalgam of many things we find hard to resist:
Amy Winehouse-style retro-nuevo beehives, free falling, fake planes, cheesy acting,
En Vogue-era little black dresses, old-school video games and um, hot dudes, including one who, unsurprisingly, looks like
Josh Duhamel." The writer noted that the video's pop-up style was similar to
HP's "The Computer is Personal Again" commercials. She concluded saying, "the video is fairly saturated with product placements. As much as we love
MAC and DSquared, it's hard to miss those blatant shout outs, as well as the fairly gratuitous
Motorola plug." == Reception ==