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Coachella

Coachella is an annual music and arts festival held at the Empire Polo Club in Indio, California, in the Coachella Valley in the Colorado Desert. It was co-founded by Paul Tollett and Rick Van Santen in 1999, and is organized by Goldenvoice, a subsidiary of AEG Presents. The event features musical artists from many genres of music, including rock, pop, indie, hip-hop and electronic dance music, as well as art installations and sculptures. Across the grounds, several stages continuously host live music.

History
On November 5, 1993, during their Vs. Tour, American rock band Pearl Jam performed for almost 25,000 fans at the Empire Polo Club in Indio, California. The site was selected because the band refused to play in Los Angeles as a result of a dispute with Ticketmaster over service charges applied to ticket purchases. The show established the polo club's suitability for large-scale events; Paul Tollett, whose concert promotion company Goldenvoice booked the venue for Pearl Jam, said the concert sowed the seeds for an eventual music festival there. Around 1997, Goldenvoice was struggling to book concerts against larger companies, and they were unable to offer guarantees as high as their competitors, such as SFX Entertainment. Tollett said, "We were getting our ass kicked financially. We were losing a lot of bands. And we couldn't compete with the money." As a result, the idea of a music festival was conceived, and Tollett began to brainstorm ideas for one with multiple venues. His intent was to book trendy artists who were not necessarily chart successes: "Maybe if you put a bunch of them together, that might be a magnet for a lot of people." The Coachella Valley Music and Arts Festival was officially announced on July 28 with a preliminary lineup of 40 acts; tickets went on sale on August 7. Coachella's announcement came just one week after the conclusion of Woodstock '99, a festival in July 1999 that was marred by looting, arson, violence, and rapes. Goldenvoice's insurance costs increased 40% as a result and the company faced uncertainty regarding Coachella's tickets. Organizers were already aiming to provide a "high-comfort festival experience" for Coachella but rededicated themselves to those efforts after Woodstock '99. Advertisements boasted free water fountains, ample restrooms, and misting tents. The organizers strove to recreate European music festivals with small crowds in a great setting with plenty of turntables. By booking acts based on artistry rather than radio popularity, Coachella earned the title of "the anti-Woodstock". Tickets sold for $50 for each day; about 17,000 tickets sold for the first day, and 20,000 for the second, Attendees were offered free parking and a free bottle of water upon entrance. The festival was well regarded among attendees and critics; Pollstar named it festival of the year, and Robert Hilburn of the Los Angeles Times said that it "laid the foundation for what someday may be a legacy of its own". However, Goldenvoice lost $850,000 on the undertaking, forcing the promoter, in Tollett's words, to "struggle for almost two years to survive as a company". Prominent acts, including the headliners, agreed to receive deferred compensation. Goldenvoice reserved tentative dates for October 2000 to reprise the festival, but ultimately canceled for that year; Tollett blamed it on the oversaturation of music festivals in Southern California. Goldenvoice opted to bring Coachella back in April 2001 in an attempt to beat the heat. Ticket prices were raised to $65. Organizers encountered difficulty booking acts for the festival and due to "available talent", were forced to shorten the festival to a single day. Issues with securing a headliner threatened to doom the event until Perry Farrell agreed to bring his reunited group Jane's Addiction to the proceedings. AEG, which had opened Staples Center in Los Angeles two years prior, purchased the promoter to help them find shows to book. The corporation wanted Tollett to continue staging Coachella, understanding that it initially would lose money; Like its predecessor, the 2001 festival went smoothly; With around 60 artists performing, the festival featured headliners Björk and Oasis, along with a reunion of Siouxsie and the Banshees. Palm Desert natives Queens of the Stone Age became the first local band to play the festival. reducing the number of stages from five to four, Ticket prices remained $75 per day, but were increased to $140 for a two-day pass. the Indio City Council approved overnight camping at the site, permitting up to four people on each of the 2,252 camping spots. The festival drew 60,000 people, the largest Coachella crowd to that point. 's appearance at the 2004 festival (pictured) with elevating the festival's stature. In late December 2003, Van Santen died at the age of 41 from flu-related complications. with Radiohead and the Cure as headliners, along with a reunion of the Pixies. It was Coachella's first sellout, drawing a two-day total of 110,000 people. For the first time, the festival attracted attendees from all 50 US states. Approximately 50,000 people attended each day of the festival. 2006–2008 's performance at Coachella 2006 is frequently cited as one of the most memorable in the festival's history. The 2006 event featured headliners Depeche Mode and Tool. Two of the most popular performances were Madonna, who played in an overflowing dance tent, and Daft Punk, whose show featuring a pyramid-shaped stage is cited as one of the most memorable performances in Coachella history. , the festival's first female headliner, performing at Coachella on April 27, 2007 In 2007, Goldenvoice inaugurated the Stagecoach Festival, an annual country music festival that also takes place at the Empire Polo Club the weekend following Coachella. The new event helped avert complications with organizing Coachella; the polo club's owner Alex Haagen III had been planning to redevelop the land unless a new profitable event could be created to make a long-term lease with Goldenvoice financially feasible. In 2008, Coachella did not sell out for the first time since 2003. It featured headliners Prince, Roger Waters, and Jack Johnson. Waters' inflatable prop pig flew away during his set. Notable performances included Franz Ferdinand, M.I.A. (whose 2005 encore set in a tent was a first at the fest), Yeah Yeah Yeahs, and rare appearances from artists Leonard Cohen, Dr. Dog and Throbbing Gristle. The festival drew an aggregate attendance of 152,962 and grossed $15,328,863. Organizers eliminated single-day ticket sales for 2010, and instead instituted a new policy offering three-day tickets only, which drew mixed reactions. Headliners included Jay-Z, Muse and Gorillaz, and reunions of Faith No More and Pavement. Despite Tollett's reservations about holding a festival in 2010 due to the economy, Coachella drew 75,000 spectators each day that year, for an estimated aggregate attendance of 225,000, surpassing previous records. Thousands of fans broke through fences, leading to concerns about overcrowding. International travel was disrupted by the eruption of the Eyjafjallajökull volcano in Iceland, resulting in some European acts, such as Frightened Rabbit, Gary Numan and Delphic, canceling their appearances at the festival. Prior to the 2011 festival, Goldenvoice made several investments and improvements locally to help support Coachella. In addition to funding an additional lane for Avenue 50, which borders the festival, the promoter cleared additional space on the polo grounds by leveling a 250,000-square-foot area and moving horse stables. Lighting and security were also enhanced to help the festival run more smoothly. The 2011 festival grossed $24,993,698 from 75,000 paid attendees, for an aggregate attendance of 225,000 across the entire three-day weekend. 2012–2014 On May 31, 2011, Goldenvoice announced that beginning with the 2012 festival, Coachella would be expanded to a second, separately-ticketed weekend, with identical lineups for each. Explaining the decision, Tollett said that demand for tickets was up in 2011 even after "operations weren't the best [they've] ever had" in 2010 and that he did not want to satisfy that demand by allowing additional attendees to overcrowd the venue. Rolling Stone called it a "very risky move" and said there was "no guarantee that demand [would be] high enough to sell out the same bill over two consecutive weekends". The 2012 festival featured headliners the Black Keys, Radiohead, and a twin billing of Dr. Dre and Snoop Dogg. (a voice actor performed his introduction lines) and began performing "Hail Mary" and "2 of Amerikaz Most Wanted". Although the media referred to the technology as a "hologram", the projection was in fact created using the Musion Eyeliner system, which employs a version of Pepper's ghost. Following the performance, the projection disappeared. Dr. Dre had asked permission from Shakur's mother Afeni, who said the next day that she was thrilled with the performance. A projection of deceased singer Nate Dogg was also planned, but Dr. Dre decided against it. The 2012 festival grossed $47,313,403 from 158,387 paid attendees across the two weekends; 80,726 tickets were sold for the first weekend, and 77,661 for the second. Prior to the 2013 festival, it was announced that Goldenvoice had reached a deal with the city of Indio to keep the Coachella and Stagecoach Festivals there through 2030. As part of the agreement, Indio's per-ticket share of revenue would increase from $2.33 per ticket to $5.01. Headlining the 2013 festival were Blur, The Stone Roses, Phoenix, and Red Hot Chili Peppers. General admission tickets sold for $349, a $34 increase from the previous year. The festival grossed $67.2 million in ticket sales and was attended by 180,000 people, making it the top music festival in the world. In July 2013, Goldenvoice finalized a $30 million purchase of 280 acres of land surrounding the Empire Polo Club, including the 200-acre Eldorado Polo Club. The land, previously leased from Eldorado, will be used to provide more space for parking and general use for the festival. Tollett said the purchase was intended to "help [Goldenvoice] put in some infrastructure so [they] don't have to keep coming back and do the same things each year". The 2014 festival, held on April 11–13 and April 18–20, featured 184 artists. A reunited Outkast headlined on Friday, Muse on Saturday, and Arcade Fire on Sunday. General admission tickets sold out in less than 20 minutes, while all other tickets (including VIP tickets in excess of $5,000) sold out in less than 3 hours. That year's festival featured 96,500 daily attendees and grossed a record-breaking $78.332 million. For the fourth consecutive year, Coachella was named the Top Festival at the Billboard Touring Awards. featured headliners AC/DC, Jack White, and Drake, with a surprise appearance by Madonna during the latter's weekend one performance. General admission tickets again sold out in less than 20 minutes. The event established new records for tickets sold (198,000) and total gross ($84,264,264) for a festival. marking the 10th time in 11 years that Coachella had won the award. In March 2016, the Indio City Council passed a measure to raise the attendance cap for Coachella from 99,000 to 125,000, stipulating that the capacity would gradually be increased, giving the city time to accommodate the crowds. Goldenvoice increased the venue size by about 50 acres along Monroe Street, Avenue 50, Avenue 52, and Polo Road. The 2016 festival was held on April 15–17 and 22–24, and was headlined by a reunited LCD Soundsystem, a reunited Guns N' Roses (with original members Axl Rose, Slash, and Duff McKagan), and Calvin Harris. Ice Cube's appearance featured a reunion of N.W.A., while Guns N' Roses' first weekend performance featured a guest appearance from Angus Young of AC/DC, who headlined the previous year; the cameo occurred the same day that Rose was announced as the new singer for AC/DC. Weekend two was marked by several tributes to Prince, the 2008 headliner who died just prior to the weekend's shows. The festival sold 198,000 tickets and grossed $94.2 million. In January 2017, reports circulated that AEG owner Philip Anschutz had donated to many right-wing causes, including organizations promoting LGBTQ discrimination and climate change denial. The news led to calls for fans to boycott the festival. Anschutz decried the controversy as "fake news", saying he would never knowingly contribute to an anti-LGBTQ organization and would cease donations to any such group of which he became aware. The 2017 edition of Coachella took place from April 14–16 and April 21–23, and featured Radiohead, Lady Gaga, and Kendrick Lamar as headlining artists. Beyoncé was originally announced as a headliner but was forced to withdraw at the advice of her doctors after she became pregnant; she announced that she would instead headline the 2018 festival. Tickets sold out within a few hours of going on sale. The event saw the debut of the new daytime-only Sonora tent. The 2017 festival drew 250,000 attendees and grossed $114.6 million, marking the first time a recurring festival grossed over $100 million. Between the two weekends of Coachella, scenes for the film A Star Is Born, starring Lady Gaga and Bradley Cooper, were filmed on the festival grounds. 2018–2019 The 2018 festival featured headlining performances from the Weeknd, Beyoncé, and Eminem. Making up for her cancellation the previous year, Beyoncé became the first African-American woman to headline the festival. Her performances paid tribute to the culture of historically Black colleges and universities, featuring a full marching band and majorette dancers, while incorporating various aspects of Black Greek life, such as a step show along with strolling by pledges. The performance featured on-stage appearances by fellow Destiny's Child members Kelly Rowland and Michelle Williams as well as Beyonce's sister Solange Knowles. The performances received immediate, widespread praise, and were described by many media outlets as historic. The New York Times music critic Jon Caramanica wrote, "There's not likely to be a more meaningful, absorbing, forceful and radical performance by an American musician this year, or any year soon, than Beyoncé's headlining set". A report in Teen Vogue described "rampant" sexual harassment and assault at the 2018 festival, and the author said she was groped 22 times in 10 hours. In response, Goldenvoice announced a new initiative in January 2019 called "Every One", which comprises "fan resources and policies" to combat sexual misconduct and improve the festival's responses to such behavior. "Safety ambassadors" were made available to direct attendees to professional counselors, and specially marked locations were added for attendees to seek services or report incidents of sexual misconduct. One of the program's goals stated, "We are taking deliberate steps to develop a festival culture that is safe and inclusive for everyone". Coachella celebrated its 20th anniversary in 2019. Taking place from April 12–14 and 19–21, the festival was headlined by Childish Gambino, Tame Impala, and Ariana Grande. At 25 years old, Grande became the youngest artist to headline the festival and just its fourth female headliner. The festival was beset with several challenges. Justin Timberlake was reportedly slated to headline but had to cancel after bruising his vocal cords. Goldenvoice was also forced to abandon plans for Kanye West to headline, as they could not accommodate his request to build a giant dome for his performance in the middle of the festival grounds. West was instead allowed to hold the first public "Sunday Service" performance on Easter on April 21 at the venue's campgrounds. West and a gospel choir performed an approximately 33-song set list of his songs as well as classic R&B and gospel covers. The first weekend of the festival suffered audio technical difficulties with several high-profile performances. The following weekend, The Daily Beast published a report of the alleged "inhumane treatment" of the festival's security guards. The workers cited poor tent conditions, insufficient food and water, long hours in the harsh sun, minimum wages, and poor communication and coordination between the organizers and the subcontracting security firms. 2020–present The 2020 festival was originally scheduled to take place on April 10–12 and April 17–19 with Rage Against the Machine, Travis Scott, and Frank Ocean as the headlining acts. Due to the COVID-19 pandemic, the festival was initially postponed until October 9–11 and October 16–18, On April 10, a documentary profiling the festival's 20-year history, Coachella: 20 Years in the Desert, was released on YouTube to coincide with the original start date of the 2020 event. The 2021 festival was also cancelled as a result of pandemic restrictions in California and the threats of the COVID-19 variants. Coachella returned in 2022 on April 15–17 and April 22–24. The headlining lineup initially comprised Harry Styles, Billie Eilish, Kanye West, and Swedish House Mafia. Less than two weeks before the festival, West withdrew. The vacancy in the Sunday night headliner slot was filled by Swedish House Mafia – who previously had not been scheduled for a specific day – for a joint performance with the Weeknd. While not advertised as a headlining act, Arcade Fire was added to the official 2022 schedule on April 14, a day before the festival's first weekend. became the first Asian act to headline Coachella in 2023.|alt= The 2023 edition of Coachella, which took place from April 14–16 and April 21–23, was also beset with last-minute lineup changes. The originally announced headliners were Bad Bunny, Blackpink, and Frank Ocean; the former two were Coachella's first Latin and Asian headliners, respectively. In the days leading up to the first weekend, Ocean suffered leg injuries from an alleged bicycle accident on the festival grounds. The production for his performance was then scaled down extensively; plans to utilize an ice rink with over 100 skaters were scrapped at the last minute, forcing festival crew to hurriedly melt the ice surface. Ocean began his performance an hour late, and after exceeding the festival curfew by 25 minutes, he abruptly ended his show. He subsequently withdrew from the second weekend, citing recommendations from his doctor. Blink-182, which reunited its classic lineup and had been added to the festival two days before it began, was promoted to fill the second weekend's headlining vacancy on Sunday night. After they performed, the trio of DJs Skrillex, Four Tet, and Fred Again – all of whom were added to the lineup the day before the second weekend began – concluded the festival. According to reports, Goldenvoice will incur more than $4 million in losses from the production costs associated with Ocean's unused ice rink, more than his booking fee for the performance. The promoters were also fined $133,000 for curfew violations from the opening weekend. The 2024 edition of the festival featured headliners Lana Del Rey, Tyler, the Creator, and Doja Cat plus a reunion by No Doubt, their first shows together since 2015. It took nearly a month for the first weekend of Coachella to sell out, whereas it normally sells out within a week. The movie The Idea of You released in spring of 2024 prominently features Coachella. Coachella 2025 featured headline performances from Lady Gaga, who previously headlined in 2017, Green Day, and Post Malone. Travis Scott, who was not initially attached to a specific day, is also given headline billing and performed after Green Day on the Saturday shows. Gaga became just the second woman to headline Coachella twice, following Björk. Her show received critical acclaim and was described by several media outlets as "an all-timer experience" and one "for the history books", with the singer being called a "once-in-a-generation" performer. Green Day and Post Malone made their Coachella headlining debuts, while Scott headlined after previously being scheduled at the cancelled 2020 edition of the festival. On April 12, 2025, Los Angeles Philharmonic, conducted by Gustavo Dudamel, became the first major orchestra to perform at Coachella. Coachella 2026 took place between April 10-19th. It featured headlines of Sabrina Carpenter, Justin Bieber, Karol G (noted as the first Latina artist to headline the festival), and Anyma. First time performers included the girl group Katseye, Bini, Noga Erez, and Joost Klein. ==Location and festival grounds==
Location and festival grounds
Coachella takes place in Indio, California, located in the Inland Empire region's Coachella Valley within the Colorado Desert. Temperatures during the festival's history have ranged from on April 14, 2012, to on April 21, 2012. The festival is hosted at the 78-acre Empire Polo Club; The site is about 125 miles (200 km) east of Los Angeles. The primary stages that have been in use since Coachella's inception are: • Coachella Stage – the main stage that draws the largest crowds. This outdoor stage is where the headlining acts perform. • Outdoor Theatre – a smaller outdoor stage adjacent to the Coachella Stage • Mojave – a mid-size tent named after the Mojave Desert that hosts acts across multiple genres and varying stages of development. The stage was also moved from one of the open ends of the structure to one of its sides, allowing a wider field of view to attendees. that primarily hosts emerging DJs. Originally designed as a walled structure to provide a club-like atmosphere, it was redesigned in 2019 to feature an open beer garden layout with a slanted roof, eliminating the long waiting lines and giving more visibility to attendees. • Despacio – a small indoor tent used in 2016. Co-created by James Murphy of LCD Soundsystem, the venue played "slow-simmering disco and vintage club music" on vinyl with the intention of creating a joyful setting. It featured a 50,000 watt sound system and air conditioning. • Antarctic – an indoor dome introduced in 2017 to screen 360-degree immersive videos. The structure is 120 feet in diameter, features 11,000 square feet in projection space and air conditioning, and can seat 500 people. Obscura Digital produced the film shown in 2017. ==Art==
Art
In addition to hosting live music, Coachella is a showcase for visual arts, including installation art and sculpture. Many of the pieces are interactive, providing a visual treat for attendees. Throughout the years, the art has grown in scale and outrageousness. Paul Clemente, Coachella's art director since 2009, said, "I think the level of detail and finish and artistry and scale and complexity and technology, everything is constantly getting notched up, ratcheted up. We're obviously constantly trying to, for lack of a better word, outdo ourselves and make it better for the fans." In 2013, Clemente considered about 300 art proposals, the most in the festival's history for the time. The collective reprised the astronaut for the 2019 festival ("Overview Effect"), with weathering affects applied to the design. ==Organization==
Organization
As the host city to Coachella and the Stagecoach Festival, Indio provides several services such as police and fire protection, private security, medical services, outside law enforcement, and city staff services. These services for the three weekends of festivals totaled $2.77 million in 2012. All public safety needs are coordinated by Indio's police department, requiring them to liaise with nearly 12 agencies, including police departments from nearby cities, the sheriff's department, California Highway Patrol, the California Department of Forestry and Fire Protection, American Medical Response, and the California Department of Alcoholic Beverage Control. Environmental sustainability 's TRASHed: Art of Recycling campaign, in which artists from across the US design recycling bins. Organizers of Coachella manage its carbon footprint by partnering with the organization Global Inheritance to promote several environmentally friendly initiatives. Global Inheritance's original project was its "TRASHed :: Art of Recycling" campaign, which challenges local artists to design and decorate recycling bins that are placed across the festival grounds. Another program is "Carpoolchella"; launched in 2007, Through the 2014 festival, the program had 140,000 participants and more than 70 winners of lifetime festival passes. In 2007, Coachella teamed up with Global Inheritance to start a 10-for-1 recycling program, in which anyone who collects ten empty water bottles receives a free full one. In 2009, the festival introduced $10 refillable water bottles, which purchasers could refill at water stations inside the festival and within the campgrounds. Other programs used at the festival include solar powered DJ booths and seesaws used to charge mobile phones. Camping In 2003, Coachella began allowing tent camping as an option for festival lodging. The campground site is on a polo field adjacent to the venue grounds and has its own entrance on the south side of the venue. 2010 introduced many new features, such as re-entry from the campsite to the festival grounds, parking next to your tent, and recreational vehicle camping spots (recreational vehicle camping was offered one year only). For that festival, there were more than 17,000 campers. At the 2012 event, on-site facilities included recycling, a general store, showers, mobile phone charging stations and an internet cafe with free WiFi. ==Talent booking==
Talent booking
Tollett begins to book artists for each festival as early as the previous August. In addition to agent pitches and artists discovered online, the lineup is culled from acts booked by Goldenvoice for their other 1,800 shows each year. Tollett uses the promoter's ticketing figures for insight into whom to book, saying: "There are AEG shows all across the country, and I see all their show lists and ticket counts. So I see little things that are happening maybe before some others, because they don't have that data." Billboards sources estimated that non-headline acts can earn anywhere from $500 to $100,000. According to a 2017 profile on Tollett in The New Yorker, that year's headlining performers received $3–4 million. In booking the festival, Goldenvoice uses radius clauses that can prevent acts from performing in the vicinity of Coachella for a certain amount of time before and after the festival. The promoter has allowed some of Coachella's acts to make appearances in the region prior to the festival and between weekends, but only at events and venues owned or controlled by Goldenvoice's parent company AEG; one such example was Jay-Z's concert at Staples Center in 2010. Goldenvoice now promotes these events, dubbed "Localchella", as a series of small warm-up shows for Coachella in Southern California. In May 2018, AEG and its subsidiaries were sued by the Oregon-based Soul'D Out Festival for anti-competitive practices related to Coachella's radius clause. As part of the lawsuit, the clause's details were revealed. They stipulate that any artist performing at Coachella: • Cannot perform at any other North American festival from December 15 to May 1. • Cannot play any hard ticket shows in Southern California from December 15 to May 1. • Cannot "advertise, publicize or leak" performances for competing festivals in California, Nevada, Oregon, Washington, or Arizona, or headlining performances in Southern California taking place after May 1 until after May 7. • Cannot announce festival appearances for the other 45 US states until after the January announcement of Coachella's lineup, except for South by Southwest, Ultra Music Festival, and the New Orleans Jazz & Heritage Festival. • Cannot publicize concerts in California, Arizona, Washington, or Oregon until after the January announcement of Coachella's lineup, except for performances in Las Vegas casinos. Goldenvoice attempts to release the lineup poster as close to New Year's Day as possible, so that Coachella is the first major festival of the year to announce its lineup. This gives the promoter a competitive advantage over other festivals, many of which end up sharing headliners by the time they are all announced. The Coachella lineup poster lists its music artists across several lines in gradually decreasing font sizes in descending order of prominence. The line on which an artist's name appears as well as their font size is a contentious topic between Goldenvoice and talent agents, as placement on the poster will often dictate an artist's future booking fee. Tollett said, "We have so many arguments over font sizes. I literally have over one point size." ==Promotion and commercial partnerships==
Promotion and commercial partnerships
Organizers were initially resistant to accepting sponsorship deals that would help Coachella turn a higher profit. In 2003, Tollett estimated that Goldenvoice could earn an additional $300,000 to $500,000 by adding a corporate sponsor to the festival name, but he did not want to violate the purity of the event. He said, "I hate it when you go to shows and you are bombarded with all this advertising. It just shows a lack of respect for your audience and the music." The company has sponsored a small performance venue at the festival called the "Heineken House" since 2014, where attendees can drink Heineken beers and keep their cases of Heineken refrigerated. where attendees could purchase items from the company's Coachella-inspired clothing line called "H&M Loves Coachella". Information technology company HP has sponsored the Antarctic dome since 2017, HP's promotions included allowing attendees to design and print bandanas and tote bags, capture light drawing GIFs, design kaleidoscopes, and interact with a motion-reactive wall. Initially, the first weekend was streamed across three separate channels. In 2014, AXS TV began broadcasting the second weekend on television; over 20 hours of live performances from the 2015 festival were broadcast on AXS TV. Performances from the 2015 festival were also broadcast live on Sirius XM satellite radio for the first time. In 2019, YouTube expanded its content for the festival livestream, which included a stream of both weekends of the festival for the first time. Weekend one included a premiere of Donald Glover's film Guava Island, while weekend two featured Coachella Curated, programming hosted by radio personality Jason Bentley that took "a deep dive into the festival experience" by offering "encore and live performances, artist commentary, mini-docs, animated adventures and more". Coachella Curated was reprised for the 2022 festival's second weekend. In 2023, Coachella's streaming agreement with YouTube was renewed through 2026, For 2016, organizers partnered with Vantage.tv to offer virtual reality (VR) content for the festival. Ticket holders received a cardboard VR viewer inspired by Google Cardboard in their Coachella welcome package that could be used with the Coachella VR mobile app (which was released on Android, iOS, and Samsung Gear VR). Content included 360-degree panoramic photos of previous events, virtual tours of the 2016 festival site, interviews, and performances. That same year, YouTube live streamed performances from weekend two in 360 degrees for viewing with VR headsets. The success of Coachella has led its organizers to partner with other American music festivals. In 2003, Goldenvoice agreed to work with the organizers of Field Day, a New York-based festival modeled after Coachella, to help promote and produce the event, although the show was completely overhauled from its original vision. In September 2014, Goldenvoice announced it had entered into a joint venture with Red Frog Events to help them promote and produce their Firefly Music Festival. In January 2015, a similar agreement was reached with the organizers of the Hangout Music Festival. Goldenvoice claimed it spent $700,000 in 2015 on "media and related content to promote Coachella". Brand protection Goldenvoice has actively protected the Coachella brand. As of April 2018, they filed six lawsuits in the previous two years against outlets that attempted to use the Coachella name or the suffix "chella". The defendants included the music festival Hoodchella; the film festival Filmchella; energy company Phillips 66, which promoted a Coachella wristband giveaway that the festival's terms of services disallows; Sean Combs's event "Combschella"; Urban Outfitters; and a Whole Foods location in Palm Desert that promoted a "Wholechella" concert and tasting event. Another lawsuit was filed in September 2021 against radio presenter RaaShaun Casey (also known as DJ Envy) for his hip hop and auto show "Carchella", which he agreed to rename to "DJ Envy's Drive Your Dreams Car Show". According to Goldenvoice's attorneys in one lawsuit, the litigation is one way the promoter attempts to "extensively police unauthorized use of the Coachella Marks". Although the Coachella name has been in use by a town in the Coachella Valley since before the festival was founded, the festival's success has imbued the name with "secondary meaning", allowing Goldenvoice to trademark it. ==Impact and legacy==
Impact and legacy
at the Sahara tent in 2013. According to a 2015 ranking by online ticket retailer Viagogo, Coachella was the second-most in-demand concert ticket, trailing only the Tomorrowland festival. Coachella is considered a trendsetter in music and fashion. Singer Katy Perry said, "The lineup always introduces the best of the year for the rest of the year." Some activists and journalists have criticized the latter as being cultural appropriation, particularly non-natives wearing Native American-inspired headdresses and body paint. According to a 2012 economic impact study, Coachella brought $254.4 million to the desert region that year; of that total, Indio received $89.2 million in consumer spending and $1.4 million in tax revenue. Together, the two festivals were estimated by experts to have a global impact of $704.75 million in 2016; approximately $403.2 million of that was expected to impact the Coachella Valley, The city was expected to gain $3.18 million in ticket taxes from the two festivals in 2016. In 2016, Goldenvoice staged Desert Trip, which featured older rock oriented and legacy acts such as the Rolling Stones, Paul McCartney, and Bob Dylan. ==Festival summary by year==
Awards and nominations
Billboard Touring Awards International Dance Music Awards Pollstar Awards ==Explanatory notes==
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