The area has been a magnet for
Hollywood stars since the 1930s when
Charles Farrell and
Ralph Bellamy founded the
Racquet Club of Palm Springs.
Bing Crosby would later found the Blue Skies Trailer Park in Rancho Mirage, unique for its expensive trailer homes each with its own individual theme. In the mid-century celebrities known to stop by Palm Springs included
Humphrey Bogart,
John Barrymore,
Douglas Fairbanks Jr.,
Mary Pickford,
Judy Garland,
Fred Astaire,
Ginger Rogers, and
Jack Benny, who did numerous broadcasts of his radio show from Palm Springs. Farrell, after whom a street in Palm Springs is named, would later be elected mayor. Farrell Drive is built on the path of the
Palmdale Railroad, a narrow-gauge horse-drawn railroad right-of-way originally built to serve the proposed town of Palmdale. The town was never built and the railroad was abandoned after a few years of operation. The ties were used to build one of the area's earliest residences and the
Cornelia White House still stands today in downtown Palm Springs.
Medal of Honor recipient Captain
William McGonagle was a graduate of Coachella High School and made the valley his home after his retirement.
Mitchell Paige was another Medal of Honor veteran who lived in Palm Desert and has a middle school in La Quinta named after him.
Jacqueline Cochran, founder and director of the Women Airforce Service Pilots lived her last years in Indio. In 2005, Microsoft CEO
Bill Gates reportedly bought and owns a home in The Vintage Club Country Club in Indian Wells.
Elvis Presley honeymooned in Palm Springs in 1967 and was a frequent visitor as well since he owned a home here from 1970 until his death in 1977.
Frank Sinatra,
Bob Hope and
Dinah Shore were residents of the valley and were instrumental in the creation of three major golf tournaments, the
Frank Sinatra Celebrity Golf Tournament,
Bob Hope Chrysler Classic (now hosted by comedian and golf aficionado
George Lopez) and the LPGA Tour's
Nabisco Championship. All three have streets named in their honor as does President
Gerald Ford, a longtime Rancho Mirage resident and benefactor of the
substance abuse center that bears his wife's name, the
Betty Ford Center on the campus of the
Eisenhower Medical Center, named for general, U.S. president and part-time resident
Dwight Eisenhower. The medical center expanded in size by the new
Walter Annenberg building named for the valley resident, billionaire, friend of celebrities and philanthropist. Sinatra and his friends, including
Dean Martin,
Perry Como,
Tony Bennett,
Sammy Davis Jr.,
Rosemary Clooney and
Connie Francis were frequent visitors in the close-knit celebrity community of the Coachella Valley in the 1950s and 1960s. The main road into
Palm Springs International Airport, named simply "Airport Road", was renamed
Kirk Douglas Way on October 17, 2004. Douglas, a major area benefactor, lived in the valley for more than fifty years and is credited with spearheading the drive to modernize the area over those five decades. His son, actor
Michael Douglas, is said to own a residence in Palm Springs with his wife, actress
Catherine Zeta-Jones.
Lucille Ball and
Desi Arnaz were instrumental in forming the exclusive Thunderbird Heights tract in Rancho Mirage, once the home of President Gerald Ford and his wife Betty. According to
Palm Springs Life magazine, that same tract inspired the name in late 1954 for the
Ford Thunderbird. The magazine incorrectly cites that a favorite vacation spot for
General Motors executives, Palm Desert's Eldorado Country Club, inspired the name for
Cadillac's top model the year before — though Cadillac had chosen the name five years before the club's founding in an internal competition. Local automotive history indicates that designer
Raymond Loewy penned the
Studebaker Avanti in his Palm Springs home. Especially since the 1950s, Palm Springs and nearby golf clubs are hailed as the "playground of celebrities". However it is said that celebrities travel or reside in the Palm Springs area in lesser numbers as compared to yesteryear, but the area's "star power" made a comeback in the 2000s. Ball and Arnaz helped finance construction of the Indian Wells Country Club. Founded in 1956 with their winter residence on
DesiLu Court, Indian Wells became a major factor in "down valley" growth in the 1970s and 1980s. A mostly gated community, Indian Wells has one of the highest
per capita income of any small town in the United States, while nearby Coachella, a short distance southeast on
State Route 111 is the third poorest city of the 10,000–50,000 population range in the nation, though that is rapidly changing as the area develops. A memorial to Eisenhower can be found on the front lawn of Indian Wells City Hall, also features the local veterans memorial plaque to represent the community's 800 veterans, a high number of war veterans per ratio of its predominantly senior citizen population. Coachella has the Vietnam War veterans' memorial to represent their community's high representation of armed forces volunteers, a large percentage had Spanish surnames since the city's population are over 90 percent Latino. Many other celebrities, past and present, have called the area home such as actor
Paul Burke. Among those who grew up in the area: •
Vanessa Marcil is a La Quinta native and attended
Indio High School. •
Suzanne Somers spent a part of her childhood in Cathedral City and attended
Palm Springs High School. •
Billy Steinberg grew up in Palm Springs and worked at the Dave Freedman Grape Farm in Thermal. •
Alison Lohman is a native of Palm Springs and grew up in Palm Desert. •
Tyler Hilton is also a native of Palm Springs and graduated from La Quinta High School. Hilton performed a concert in the school theatre in 2006. •
Cameron Crowe grew up in a rural home near Indio. •
Rich Newey grew up in Bermuda Dunes. •
Alan O'Day grew up in Coachella. •
Aubrey O'Day was a 2001 graduate of
La Quinta High School. •
Josh Homme attended
Palm Desert High School. •
Tony Reagins, General Manager of the
Los Angeles Angels of Anaheim, is an Indio native and attended Indio High school. •
Edward White, football player of the
San Diego Chargers and
Minnesota Vikings is an Indio native and attended Indio High school. •
Jenna Ortega is a native of Indio. U.S. President
John F. Kennedy was a frequent guest of Frank Sinatra, and a plaque in one of the pews of Sacred Heart Catholic Church in Palm Desert marks the spot where Kennedy would usually sit during Mass. That same area in Palm Desert once served as a training ground for General
George Patton's
Third Army troops and tank battalions; today, the site is home to the El Paseo shopping district. Patton also trained in a huge plot of desert stretching from
Chiriaco Summit just off the eastern end of the valley northward almost to
Amboy along
U.S. Route 66 in the
Mojave Desert. Tank tracks from those maneuvers are still visible today in the open desert and a museum dedicated to Patton is located in Chiriaco Summit. Patton was also a frequent guest at the Whittier Ranch House in Indio, a grand adobe structure which had faced the possibility of demolition as the ranch lands surrounding it were being developed. A grass roots organization had petitioned the city to preserve the structure for use as a
VFW post; it has instead been restored and retained as the clubhouse for the new Whittier Ranch housing development. It is also now a California state historic site.
Sonny Bono ran a restaurant in downtown Palm Springs. Frustrated by the lack of cooperation he faced from the city council over a new sign for the restaurant, the entertainer took matters into his own hands and ran for mayor. He retained local conservative talk radio host
Marshall Gilbert (heard regularly on
KNWQ) as his campaign manager in a successful bid that not only put Bono back in the public eye, but fueled his later campaign for a seat on the United States Congress, a position he held until his death in a skiing accident in 1998. His widow,
Mary (now Mary Bono Mack), filled the vacancy left by her husband and later campaigned successfully on her own. She was defeated by Democrat Raul Ruiz in the 2012 election, and moved to Florida. Both Sonny Bono and Frank Sinatra are buried at
Desert Memorial Park in Cathedral City. The
La Quinta Resort and Club, a series of bungalows built in 1926 in what was then known as Marshall's Cove is the oldest resort in the valley.
Frank Capra wrote the script for
1937 Lost Horizon poolside there, in the La Quinta Cove where the resort is located. Capra died in La Quinta and is buried in the nearby
Coachella Valley Public Cemetery. So fond was
Walt Disney of his property at the Smoke Tree Ranch in Palm Springs that he often wore a tie tac which was in the shape of the Smoke Tree Ranch logo. Disney reluctantly sold the property to help finance the construction of
Disneyland.
Partners, bronze sculptures of Disney standing next to
Mickey Mouse in each of the Disney theme parks clearly show the brand on Disney's tie tac.
Clint Eastwood formerly owned a restaurant called the Hog's Breath Inn in Old Town La Quinta. The restaurant is currently owned by the Kaiser Restaurant Group, but maintains the Clint Eastwood inspired motif. TV producer and media mogul
Merv Griffin owned a home and ranch which is now part of the PGA West community. It was known as the "Griffin Ranch", but the land was sold and became an equestrian ranch housing tract and was annexed by the city of La Quinta. ==In popular culture==