The YouTube channel was created in September 2006 by Jay Jeon, later rebranded to "ABC Kid TV". The channel began by posting educational videos focused on the alphabet. In 2016, it transitioned to 3D animation, with the first 3D video. In 2018, the channel rebranded to Cocomelon, and introduced a recurring cast of characters.
checkgate/ThatsMEOnTV.com (2006–2013) On September 1, 2006, Cocomelon was created on YouTube under the username "checkgate", a month before Google acquired YouTube. According to Jeon, it was initially a hobby with his wife, sharing animations that their own kids enjoyed. Two versions of the
alphabet song were uploaded on the first day Video titles on the channel were appended with "from www.ThatsMEonTV.com".
ABC Kid TV (2013–2018) In 2013, the channel rebranded to "ABC Kid TV"
The Wall Street Journal estimated annual ad revenue at $120 million. In early 2020, Jeon granted his first-ever media interview for
Bloomberg Businessweek, which ran a profile of the "unassuming mogul" and his business. Jeon, 55 at the time, agreed to the condition that there be no photography and no mention of his wife to preserve their privacy. For most of its history, he and his wife had run the channel primarily on their own, keeping a low profile; even their neighbors didn't know they owned Cocomelon. In July 2020, Jeon sold his wholly owned company, Treasure Studio, which produced Cocomelon and employed around 20 people, to Moonbug Entertainment, a British firm focused on children's content. In 2021, Moonbug was acquired for a reported $3 billion by
Candle Media, a company founded by former
Disney executives
Kevin Mayer and
Tom Staggs and backed by the
Blackstone Group. That November, a new show, ''JJ's Animal Time
, also called Cocomelon Animal Time'', appeared on YouTube, featuring JJ's favorite animal friends. In 2022, Netflix began airing Cocomelon as a Netflix Original show. In May, a new weekly spin-off show, ''It's Cody Time
, also called Cody Time'', launched on YouTube, featuring the character Cody, JJ's best friend. A spinoff series, ''Nina's Familia'', premiered on September 29, 2023, focusing on
Latine culture and bilingual content. The Nina Reyes character first appeared on Cocomelon in 2019. The show follows the Cocomelon format with educational songs and nursery rhymes. Centered on Nina and her Mexican American family, it was designed for both Spanish-speaking and non-Spanish-speaking children and aims to accurately represent Latino culture. About 70% of the episodes are in English and 30% with some form of Spanish. Development was based in part on
focus groups with mothers. The series was described as "a more traditional preschool TV version" of the YouTube channel, narrative- rather than singalong-driven. It was built around a "'social-emotional learning curriculum" that focuses on milestone moments for preschoolers, and the accompanying feelings. A spin-off series,
Cocomelon Classroom featuring Ms. Appleberry, premiered on YouTube on September 21, 2024. It is the first
live action Cocomelon title, with a blend of live action and animation. Ms. Appleberry, originally an animated Cocomelon character, is played by
Juliana Urtubey, who was named the US
National Teacher of the Year in 2021. Supported by a learning specialist and a literacy consultant, the weekly show "integrates themes that are essential to early childhood cognitive, social and emotional development". == Rise in popularity ==