Development After producing four seasons,
Bilal Maqsood and
Faisal Kapadia of
Strings left the show to continue their own music, and
Coke Studio Season 10 was the last season prodeced by them. In March 2018,
Coca-Cola Pakistan announced
Ali Hamza and
Zohaib Kazi would helm the production and direction of eleventh season. Coca-Cola officially released a statement saying that "both
Coke Studio veterans" have played "an instrumental role in its success over the years. We cannot wait to share their brilliance with all of you" in the "new chapter of the
Coke Studio" journey. Fahad Qadir who is a director of public Affairs and communications of Coca-Cola, revealed on approaching Kazi and Hamza saying, "I think it was a natural evolution.
Rohail Hyatt came to a point where he thought change was good" and "he brought
Coke Studio where it is today. Strings had a different sound and brought in a different bag of producers. […] These are the producers we feel have the right blend, the experience, the history with
Coke Studio the understanding of
Coke Studio to take it to the next level." In July 2018,
Arab News revealed that Hamza and Kazi had first met in August 2017 in Lahore, two months before they were approached for the show. Kazi recounts, "that was the first time we connected on a personal level", while Hamza told, "We sat down to talk very specifically about this opportunity", and within minutes "I truly felt I had known Zohaib for a long time." They told
Dawn Images in an interview that before they "started speaking to Coca-Cola", they "talked generally, about life and people and Pakistan". They had long discussions about the responsibility that
Coke Studio had to be spread across the country to attract both; urban and rural areas; as "the regions and its people collectively make Pakistan." The series went into
production in April 2018 and finished filming the following month at Karachi.
Post-production took place in June and July at Front Food Media in Lahore.
Coke Studio Explorer As a part of a new module, a spin-off series
Coke Studio Explorer was created before the launch of season, on a concept similar to Kazi's previous work on his album
Fanoos that featured relatively unknown artists across the country where recordings were done live and edited later. The duo developed a special mobile recording system for the on-location recordings and while additional tracks and engineering was completed in studio. The duo discovered a sixteen-year old pair of Amrina and Ariana from
Kalash, Chitral, the brother-sister duo of Vishnu and Shamu Bai from Deewan Lal Chand a village in interior
Sindh, while from
Sohbatpur District, Balochistan they found
throat-singers Mangal, Darehan and Shayan (now known as Bloach Throat singers), a fusion band Qasamir led by Altaf Mir with Ghulam Mohammad Daar, Manzoor Ahmed Khan, Saifuddin Shahfrom from
Muzaffarabad,
Azad Kashmir, and the fifth and final collaboration was with Mishal Khawaja a Pakistani born-Canadian singer, who was discovered through her Instagram
covers. The
Explorer series has received largely positive reviews from critics, with particular praise given to its new module, diversity, performances and
Coke Studio efforts in showcasing and bringing the indigenous art form of Pakistan to the mainstream media.
Debutants and comebacks Among thirty-nine artists, fifteen musicians debut with season eleven including seven bands, five duos, and three solo artists. Actor and singer
Ahad Raza Mir, Lahore-based rapper Young Desi; singer Elizabeth Rai (who is particularly known for her song in the film
Teri Meri Love Story) and
Illinois-based duo Jahan and Yasmine Yousaf of
Krewella made their debuts. Four of five artists from
Coke Studio Explorer series appeared in the season, while singers Riaz Qadri and Ghulam Qadri along with hip-hop band L.U.G (Lyari UnderGround), For the first time in the history of
Coke Studio, two
transgender singers, Naghma and Lucky were included as featured artists. Their appearance received overwhelming response from media critics and people. Several featured artists returned from previous seasons as well, ==Release==