"Cactus Bowl" had been the originally planned name for what became the Copper Bowl in 1989. The game was played under the Copper Bowl name through 1996, after which title sponsorship rights were assumed by
Insight Enterprises, which self-titled the game from 1997 through 2011. In 2012, restaurant chain
Buffalo Wild Wings became the sponsor and self-titled the game for two years. Buffalo Wild Wings declined to renew sponsorship following the 2013 game, at which time organizers opted to rename the game "Cactus Bowl" rather than reverting to the Copper Bowl name. There had been a Texas-based
Cactus Bowl played in
Division II, but that game was discontinued after 2011. For 2014,
TicketCity sponsored the new Cactus Bowl, and
Motel 6 became the sponsor in 2015. In 2018,
Kellogg's became the sponsor and rebranded the bowl, naming it after its cheese cracker brand,
Cheez-It. In May 2020, the Cactus Bowl name returned, as Cheez-It sponsorship moved to what had been known as the
Camping World Bowl played in
Orlando, Florida. For the first ten years, the game was played at
Arizona Stadium, on the campus of the
University of Arizona in
Tucson. In 2000, the bowl's organizers moved the game to
Bank One Ballpark, a baseball-specific stadium, in downtown
Phoenix. In 2006, the game moved to
Sun Devil Stadium at
Arizona State University in
Tempe to replace the
Fiesta Bowl, which had moved to
University of Phoenix Stadium in the Phoenix suburb of
Glendale. The
2006 game set a record (since tied in the
2016 Alamo Bowl) for the biggest comeback in NCAA Division I FBS bowl history, as
Texas Tech came back from a 38–7 third-quarter deficit to defeat
Minnesota in overtime, 44–41. For the first three playings of the Copper Bowl,
TBS carried the game. Beginning in 1992 and continuing until the 2005 playing, the game aired on
ESPN. After a four-year hiatus, during which
NFL Network carried the game, ESPN regained the rights beginning in 2010. The 2020 edition of the bowl was cancelled on December 20, 2020, due to an insufficient number of teams available to fill all
2020–21 bowl games, after a season impacted by the
COVID-19 pandemic.
Conference tie-ins Before 2006, the game mainly featured teams from the
Pac-10,
Western Athletic Conference,
Big 12, and
old Big East conferences. From 2006 to 2013, it began featuring an annual matchup between teams from the
Big Ten and the Big 12. Starting with the 2015 game, it featured a matchup between Pac-12 and Big 12 teams. Teams from the
Atlantic Coast Conference and
Mountain West Conference have also competed, along with teams from the now defunct
Southwest Conference and
Big Eight, and one independent school (
Notre Dame in 2004). In July 2019, the bowl announced tie-ins with the Big Ten and Big 12 conferences, starting with the
2020–21 season and continuing through the 2025–26 season. ==Game results==