The word "coquette", a French word, means flirtatious. The aesthetic gained popularity on Tumblr in the early 2010s and
TikTok around 2021, but has roots in earlier feminine fashion trends including Japanese
Lolita fashion, and is often compared to other aesthetics such as
Balletcore,
Cottagecore, and Princesscore. This aesthetic has been characterized as both a way to relive and express creativity through childhood fantasies, and a way to "fully escape into...femininity without feeling guilty about it," while ultimately being "self-aware and playful". and the newest aesthetics of oversize, tomboy core and military core
. Proponents of the aesthetic argue that it can be understood from a disruptive non-
heteronormative interpretation. == Criticism ==