Linoleum was invented by Englishman
Frederick Walton. In 1855, Walton happened to notice the rubbery, flexible skin of solidified linseed oil (linoxyn) that had formed on a can of
oil-based paint and thought that it might form a substitute for
India rubber. Raw linseed oil oxidizes very slowly, but Walton accelerated the process by heating it with
lead acetate and
zinc sulfate. This made the oil form a resinous mass into which lengths of cheap cotton cloth were dipped until a thick coating formed. The coating was then scraped off and boiled with
benzene or similar solvents to form a varnish. Walton initially planned to sell his varnish to the makers of water-repellent fabrics such as
oilcloth, and received Patent No. 209 on 27 January 1860 for the process. However, his method had problems: the cotton cloth soon fell apart, and it took months to produce enough of the linoxyn. Little interest was shown in Walton's varnish. In addition, his first factory burned down, and he suffered from persistent and painful rashes. Walton soon came up with an easier way to transfer the oil to the cotton sheets, by hanging them vertically and sprinkling the oil from above, and he tried mixing the linoxyn with sawdust and cork dust to make it less tacky. In 1863, he applied for a further patent, which read: "For these purposes canvas or other suitable strong fabrics are coated over on their upper surfaces with a composition of oxidized oil, cork dust, and gum or resin ... such surfaces being afterward printed,
embossed, or otherwise ornamented. The back or under surfaces of such fabrics are coated with a coating of such oxidized oils, or oxidized oils and gum or resin, and by preference without an
admixture of cork." At first, Walton called his invention "Kampticon", which was deliberately close to
Kamptulicon, the name of an existing floor covering, but he soon changed it to Linoleum, which he derived from the Latin words
linum (flax) and
oleum (oil). In 1864, he established the Linoleum Manufacturing Company Ltd., with a factory at
Staines, near London. The new product did not prove immediately popular, mainly due to intense competition from the makers of Kamptulicon and oilcloth. The company operated at a loss for its first five years, until Walton began an intensive advertising campaign and opened two shops in London for the exclusive sale of Linoleum. Walton's friend Jerimiah Clarke designed the linoleum patterns, typically with a Grecian urn motif around the borders. Other inventors began their own experiments after Walton took out his patent, and in 1871, William Parnacott took out a patent for a method of producing linoxyn by blowing hot air into a tank of linseed oil for several hours, then cooling the material in trays. Unlike Walton's process, which took weeks, Parnacott's method took only a day or two, although the quality of the linoxyn was not as good. Despite this, many manufacturers opted to use the less expensive Parnacott process. Walton soon faced competition from other manufacturers, including a company which bought the rights to Parnacott's process, and launched its own floor covering, which it named Corticine, from the Latin
cortex (bark or rind). Corticine was mainly made of cork dust and linoxyn without a cloth backing, and became popular because it was cheaper than linoleum. By 1869, Walton's factory in Staines, England was exporting to Europe and the United States. In 1877, the
Scottish town of
Kirkcaldy, in
Fife, became the largest producer of linoleum in the world, with no fewer than six floor cloth manufacturers in the town, most notably Michael Nairn & Co., which had been producing floor cloth since 1847. Walton opened the American Linoleum Manufacturing Company in 1872 on
Staten Island, in partnership with Joseph Wild, the company's town being named Linoleumville (renamed
Travis in 1930). Initially, Walton did not
trademark linoleum despite its success. When he attempted to seek
legal recourse, it was too late, and he had lost trademark rights. In 1847, Michael Nairn started manufacturing linoleum after licensing a
patent from Walton. Walton was unhappy with Michael Nairn & Co's use of the name Linoleum and brought a lawsuit against them for
trademark infringement. However, the term had not been trademarked, and he lost the suit, the court opining that even if the name
had been registered as a trademark, it was by now so widely used that it had
become generic, only 14 years after its invention. It is considered to be the first product name to become a generic term. Although the shift of linoleum from a specific brand to a generic term was gradual, it was irreversible. Today, flooring manufacturers use linoleum to refer to a category of flooring rather than a specific product or brand. Even small manufacturers list it on
online e-commerce marketplaces like Amazon, Alibaba, and eBay. == Manufacturing ==