At the age of sixteen, Cosculluela began producing
underground mixtapes with his brother Jaime and his friends. After a few years of recording underground, popular
reggaeton producer Buddha found out about Cosculluela's talents in a
San Juan studio. Buddha was working with Latin hip hop producer Echo at the time. Buddha selected Cosculluela to replace rapper Tempo in the hip hop group Buddha's Family. Echo eventually signed Cosculluela to his label, Invasion Music. Cosculluela gained international recognition with the hit single "Te Va Ir Mal" (feat. Getto) from the album
''Buddha's Family 2 distributed by
Machete Music/
Universal Latino. Soon after, Cosculluela began working with famed producers Gocho
and Álex Gárgolas for multiple compilation albums. He also released a reworked version of his classic mixtape, "Este Es Mi Momento",'' in 2006. After this, Cosculluela moved up in the ranks of
reggaeton, appearing on such albums as
Los Bandoleros Reloaded,
Invasion,
Gárgolas,
Los Bravos,
El Pentágono,
El Pentágono: The Return, Los Brother,
Talento de Barrio, and many more. Cosculluela is known to many as "
El Príncipe del Verso" (
The Prince of Verse) because of his exceptional lyrical abilities as an
MC.
Echo was unable to get
Universal Latino to release an album from any of his artists and only saw his compilation album "
Invasion vol. 1" distributed. This caused Cosculluela to leave Invasion in 2007 and sign a recording contract with the renowned executive producer
Elias De León and his influential record label
White Lion Records. After struggling with record executives to set a release for his debut album, which was originally meant to be distributed on
Sony Latin, and after various delays in 2009,
Machete Music was pressured into releasing Cosculluela's hit debut album, "
El Príncipe" (The Prince). It was released thanks to Cosculluela's friendship with
Wisin & Yandel, who had a partnership with
Universal Latino for their record label
WY Records and were very influential at the company due to their immense success and popularity.
El Príncipe In 2009, Cosculluela released his first album,
El Príncipe. The album was announced a year earlier and it was named after one of his nicknames. . It peaked at number three on the
Billboard Top Latin Albums chart and spawned the hit singles "
Na Na Nau", "
Prrrum", and "
Plaka Plaka". It also reached number eight on the
Billboard Rap Albums chart. A few tracks were left out of the final production.
El Príncipe was one of the most successful
reggaeton albums of the year, becoming
critically acclaimed due to its diversity in lyrics and style.
El Príncipe: Ghost Edition In 2010, Cosculluela released his first album called
El Príncipe: Ghost Edition. This album was a review of his first album, but with 5 new tracks. These 5 tracks were Cuidau Au Au, Humo, Prrrum Remix ft. Nardo Ranks, and Another Prrrum Remix. They were performed with
Wisin & Yandel, and the last track was De Noche y De Día feat.
Yandel.
El Niño El Niño comes with many romantic, hip hop and reggaeton lyrics. Collaborations that have been announced so far are
Wisin & Yandel and Los Mafiaboyz. Two singles have been released so far, they are: "Blam Blam" and "Si Tú No Estás." The remix of "Si Tú No Estás" will feature Puerto Rican artist
Farruko, Colombian sensation
J Balvin and the duo
Ñejo & Dalmata.
War Kingz (2012) War Kingz is the name of Cosculluela's first mixtape, which came out on December 11, 2012. This album helped new talents within the artist's company to apply themselves within the urban environment.
Blanco Perla In 2014 Cosculluela left Universal Latino which lead to a bidding war among Latin labels to sign him, thanks to his success and much-publicized rap battle against Tempo.
Warner Music Latina won the right to distribute Cosculluela's works through his Rottweilas Inc imprint and immediately began work on his latest album "Blanco Perla". Cosculluela released the "Baby Boo" featuring
Wise "The Gold Pen" and
DJ Luian to prepare for his upcoming release. In 2015 Cosculluela released "Te Busco", featuring
Nicky Jam, the first single from his album
Blanco Perla. In October 2016, he released the album, which features major hits such as "Te Busco", "Manicomio", and "La Boda", the latter of which is about his wedding, which occurred in November 2015; it features singer O'Neill as well as an intro by rapper
Kendo Kaponi. The album also features collaborations with artists such as
Daddy Yankee,
Nicky Jam,
Farruko,
Arcángel,
De La Ghetto, and
Tempo.
2021/2023 In November 2021, Cosculluela signed an exclusive deal with
ONErpm. The contract is also in partnership with his longtime label Rottweilas, Inc. and in the year 2023 released new album called
Los Muertos. == Controversy ==