The business was established in 2007. Lisa Watson and Peter Shanky were the owners. In 2011, the business participated in "The Lucky 7", a project to help animals at the Oregon Humane Society get adopted. In 2012, Watson attributed the success of the bakery in part to its location along the
Portland Streetcar. She said, "I honestly think the streetcar has built a destination. People go by in the streetcar and we'll see them looking out the window at us, pointing. Then they'll get off next stop and walk back." In 2014, Cupcake Jones announced plans to open a second location in a 462-square-foot space near 14th Avenue and Northeast Alberta Street. The outpost opened in October. In 2015, customers could order Cupcake Jones products via
Amazon's
Prime Now. In 2017, Watson and Shanky sold Cupcake Jones LLC to television producer Melissa Jespersen. Jespersen planned to keep the hours of operation, menu, and staff the same. In 2018, a man was arrested after stealing money from the tip jar at the Pearl District location. Desserts from Cupcake Jones were donated to the nonprofit organization
Blanchet House, as of 2019. Cupcake Jones closed abruptly in 2019. == Reception ==