In 1994, the company founder, Aleš Zavoral, acquired his trade license for
commercial activity. In the spring 1998, the company's first website was created, although it did not yet serve as an e-commerce site. In the summer of 1998, Alzasoft rented out a small store on Dělnická street in Prague, Czech Republic. In 2000, it moved to a bigger space on Jateční street in Prague. At that time, its website also became an
e-commerce store. In August 2002, the store and warehouses
were flooded, but this did not jeopardise the company much. The
joint-stock company Alzasoft a.s. emerged on 1 January 2004. It had 35 employees during that time. Alzasoft opened a branch in
Slovakia (and gradually in
Bratislava,
Nitra,
Trenčín and
Trnava). The company warehouses located in the Prague Market in
Holešovice were also expanded to a total of 1600m². In the year 2006, the company went through
rebranding and was renamed Alza.cz. In 2008, the company created its own company
mascot as the main face of most of its advertisements – Alza the Alien also known as Alzák, voiced by
Bohdan Tůma. In the summer of 2010, Alza opened a new logistics centre in Prague -
Horní Počernice. In October 2015, Alza launched its Alza Premium club program. With an annual fee, Alza Premium members can receive free shipping, music, movies, special delivery services and an extended returns period. In 2016, Alza.cz launched its online shop in Hungary, and it started to deliver purchase orders to customers even on Saturdays and Sundays. Alza also opened up its store hours during the weekend. In December 2016, Alza surpassed two of its records: it sold over one billion CZK in one week, and it hit a record of over 200 million CZK in purchase orders in one day. In 2017, Alza.cz started selling
electric cars, such as Tesla and other brands, and took part in
cryptocurrency by giving the option to pay for purchases using
Bitcoin. In regards to its European expansion, in the same year it opened its first store in Austria, a showroom in Hungary, and it rented out the new warehouse P3 Prague D8 in
Zdiby. It also created a new B2C E-Commerce subject at the
University of Economics, Prague. 2018 - Three innovative Alza Concept Stores are opened in Prague. A new showroom opens in Budapest. 1,800 new collection points across the Czech Republic and Slovakia. A new logistics centre is opened in Zdiby. 2019 - Partnered with the Liftago platform. New payment methods (ApplePay, GooglePay, in-app payments). A new segment (Alza Pet) and Aid Constellation, a unique charity platform, are launched. 2020 - A new logistics centre is opened in
Senec. A massive expansion of the AlzaBox network and their opening to third parties. Launch of additional product segments on Alza. 2021 - Alza opened a new headquarters in Slovakia with a state-of-the-art Alza showroom. The logistics centre in Chrášťany near
Prague and a local distribution centre in
Budapest are now open. Launch of Alza Marketplace. Almost 1800 AlzaBoxes in service. == References ==