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Dan & Dave

Dan & Dave was an advertising and merchandising campaign by American shoe manufacturer Reebok during the build-up to the 1992 Summer Olympics in Barcelona. The promotion was meant to generate excitement and support for the Olympic competition between American decathletes Dan O'Brien and Dave Johnson. However, the campaign had to be modified when O'Brien failed to qualify for the Olympics.

History
The campaign began with television commercials aired during Super Bowl XXVI, January 26, 1992. Reebok's plan went awry five weeks before the Games began, when O'Brien failed to qualify for the American Olympic team by missing the pole vault during the Olympic trials in New Orleans. This resulted in Reebok modifying the television spots to feature Dan cheering Dave on. ==Aftermath==
Aftermath
"Dan & Dave" made O'Brien and Johnson— both unknowns outside the world of track and field—into household names in the United States. The campaign led to both receiving endorsements from other companies, including O'Brien with Nike in 1993. In June 2017 Johnson and O'Brien were the subjects of and participants in the ESPN Radio 30 for 30 podcast "The Trials of Dan and Dave" about the famous ad campaign and its aftermath. ==References==
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