Background and release In an interview with
Billboard at the
2014 Grammy Awards, Juicy J stated the video will be filmed "soon"; he added that it is "a major motion picture." He further teased the release by saying, "I can't really tell you because it's definitely going to be a surprise, but I'll tell you this much right here: you've seen her other videos, this one's gonna be just as big. Everything she does is like grade A." When "Dark Horse" had attained the top position on the US
Billboard Hot 100 Chart, Perry announced that she was working on the video. On February 13, 2014, she released a preview of the music video onto her
Vevo account on YouTube, revealing the Egyptian setting of the video. Perry played a character named "Katy Pätra", a takeoff on the
Egyptian queen
Cleopatra. The video was released on February 20, 2014. The music video was directed by
Mathew Cullen, who previously worked with Perry on her music video for the song "
California Gurls". Perry's idea for the music video was to combine Ancient Egyptian culture with Memphis, Tennessee
hip hop: setting the video in ancient
Memphis, Egypt as a nod to Juicy J's Tennessee hometown. Speaking of Perry's concept, Cullen said "That's music to my ears — when an artist has a couple concepts that they want to mash up to create something fresh." The music video for "Dark Horse" was the most viewed music video in 2014 worldwide. On June 9, 2015, the music video for "Dark Horse" became the first video by a female artist to reach one billion views on
Vevo. Perry also became the first female to have a video on YouTube with one billion views. Four years later, it was ranked seventh globally among the most-watched videos of the 2010s decade.
Synopsis ", which was subsequently edited out of the video During the video's opening, it is revealed that the music video takes place "a crazy long time ago" in Memphis, Egypt. For the opening verses, Perry's character Katy Pätra, the witch of Memphis, is shown wearing a white dress and white and blue wig while floating on a large barge at sunset, with pyramids and palm trees visible in the background. The video transitions to a different scene where Pätra, now wearing a longer dress and a black wig, sits in an extravagant Sphinx-like throne while pharaohs gather to bring her expensive gifts (such as a large diamond) in an attempt to "win her heart". After retrieving the first suitor's gift, she hits the man with a magical bolt of lightning from her hand, turning him into a pile of sand, and takes his jewels to wear on her teeth as a grill. Another suitor brings her candy, cupcakes, twinkies, and spicy cheese puffs. After she burns her mouth with the spicy cheese puffs, she turns the suitor into a large cup of water, which she drinks. Pätra also appears as a gray statue in a scene where golden pythons and gray guardian statues such as
Anubis,
Horus,
Nisroch and
Apep surround her, and in a scene with a blue background where she wears a golden dress and several golden hieroglyphs levitate around her. During Juicy J's verse, the rapper emerges from a gold sarcophagus while Pätra accepts an Egyptian chariot with hydraulics (she turns the associated suitor into a set of giant dice to hang from the frame) and rejects a suitor who turns out to have the face of a crocodile by turning him into a wallet. During the final chorus, the last suitor brings Pätra a large gold pyramid with a pink capstone, which she ascends. At the top of the pyramid, Pätra, dressed as Isis, uses her powers to conjure up a magical "perfect storm" with pink, purple, and violet clouds. Although it seems like Pätra has finally found a gift she likes, the final frame of the video reveals that she has turned the final suitor into a dog with a human head.
Reception The music video was criticized by some for appropriating the symbols and imagery of Egyptian culture. Cullen, the director, defended the music video, saying that, while he believes it is dangerous to rip things directly from present cultures without adding anything to them, Ancient Egypt is part of what he calls our "shared collective mythology". He said: "The most important thing is that when you create something, and this is actually something Katy and I worked to do — you bring a new spin to it." Egyptologist
David P. Silverman praised the music video's use of Egyptian imagery and the interest it could generate to viewers: "[Egypt has] always been a part of popular culture. It encourages people to think of these things, and some of those people actually begin to learn a lot." The video was noted by conspiracy theorists for bearing resemblance to imagery used by the alleged
Illuminati, but
Robert K. Ritner rejected the allegations, saying that "The many discussions of the Illuminati are nonsense" and that, in fact, the
masonic imagery associated with the Illuminati is drawn from Egyptian imagery (as a common source for both). ==Copyright infringement lawsuit==