Early career In the early 1980s, Cowell left EMI to form E&S Music with his former boss at EMI but quit in 1983. He then formed
Fanfare Records with Iain Burton, initially selling exercise videos, and music from acts such as the Italian orchestra
Rondò Veneziano. He had his first hit song in 1986 with "
So Macho" by
Sinitta. Some of Cowell's early success came through
Stock Aitken Waterman, who produced a number of hits in the 1980s. However, in 1989 the company went under, with
Pete Waterman forced to put a freeze on Fanfare's assets, and taking Cowell's
Porsche as compensation for outstanding production and royalties payments. Amid the company's implosion Cowell nearly became bankrupt. He then worked with
BMG as an
A&R consultant and set up S Records under BMG. He restarted his career in the music business by creating novelty records with acts such as the puppets
Zig and Zag,
Power Rangers and
World Wrestling Federation. In 1995, through his persistence, he persuaded two actors,
Robson Green and
Jerome Flynn from the British television drama series
Soldier Soldier, to sign with him and record the song "
Unchained Melody", which they had performed on the show. The recording by the duo, now named
Robson & Jerome, quickly reached number 1 in the UK, staying at the top of the chart for seven weeks. It became the
best-selling single of 1995 (their next release, "
I Believe"/"
Up on the Roof", was the third-best selling single), and their
self-titled album released later in the year also became the
best-selling album of 1995. They released another album and two more singles before disbanding, and sold 7 million albums and 5 million singles in total. According to Cowell, they made him his first million. Later acts he signed included
Five,
Westlife and
Teletubbies.
Idol franchise In 2001, Cowell was given the role of judge on the
first series of
Pop Idol, a show that he and the show creator
Simon Fuller successfully pitched to
ITV Controller of Entertainment
Claudia Rosencrantz. Maggie Brown in
The Guardian states, "the show became a seminal reality/entertainment format once on air that autumn". He also became a judge on the first season of
American Idol in 2002. With his notoriously critical reputation, Cowell has been likened to TV personalities such as
Judge Judy and
The Weakest Link host
Anne Robinson. His closest predecessor was British TV critic
Nina Myskow who, in the 1980s, became known for her harsh put-downs in
New Faces, a talent show that Cowell cited as an influence. A lot of these one-liners were the product of coaching that Cowell received from publicist
Max Clifford. Cowell also appeared on the one-off
World Idol programme in 2003, in which it became clear that each country's version of the
Idol had attempted to come up with its own "Simon Cowell" type personality. Cowell formed a new company,
Syco, in 2005. The company is divided into three units:
Syco Music,
Syco TV and Syco Film. Cowell returned to music with his latest brainchild signed to Syco, the internationally successful
operatic pop group
Il Divo, consisting of three opera singers and one pop singer of four different nationalities. Inspired by the success of Il Divo, Cowell created a child version,
Angelis, made up of six 11 to 14 year-olds from choirs across the UK, with their debut album released in November 2006. On 11 January 2010, Cowell's exit from
American Idol was made official. One year after Cowell left
American Idol, the show eventually completed eight consecutive seasons of leadership amongst all primetime programmes in the United States, marking the
longest annual winning streak in the ratings in
U.S. television history. The 2010 season was Cowell's last on the show, and he was replaced by
Steven Tyler. It was also announced that FOX had acquired the rights to
The X Factor USA, an American version of British show
The X Factor that launched in 2011.
The X Factor as judges on
The X Factor UKs
seventh series on 21 June 2010 In 2004, with
Sharon Osbourne and
Louis Walsh, Cowell was a judge on
the first series of the British television music competition
The X Factor, which he created using his production company,
Syco TV.
The X Factor was an instant success with the viewers and enjoyed
its tenth series in 2013. signed to Cowell's record label after being the last contestant eliminated and being mentored by Cowell on
The X Factor in the UK in 2010. The group is one of Cowell's international break-out acts.
Leona Lewis, the winner of the
third series of
The X Factor, was signed to Cowell's label Syco and has had number one singles and album sales around the world. Cowell returned for a fourth series on 18 August 2007 alongside Osbourne, Walsh and new judge,
Dannii Minogue. Walsh had previously been sacked from the judging panel by Cowell for the fourth series, and he was subsequently replaced by
Brian Friedman, who was a judge on
Grease Is the Word. Walsh was later brought back by Cowell a week into the auditions when he and Osbourne realised that they missed Walsh and that without him, there was no chemistry between the judges. Cowell returned for the fifth series in 2008, with Walsh, Minogue, and new judge
Cheryl Cole, as Osbourne had decided to quit before the show began. Cowell returned for series 6 and 7 as well, although series 7 was to be his last, as he left in 2011 in order to launch
The X Factor in America. After being the last contestant eliminated in the
seventh series of
The X Factor in the UK, the boyband
One Direction signed with Cowell's label in 2011 and has gone on to top singles and album charts worldwide. Cowell was replaced by
Gary Barlow. In 2011, UK
series eight winners
Little Mix signed to Cowell's label. The girl group has sold 50 million records worldwide. signed to Cowell's record label after being the last contestant eliminated on the American
X Factor in 2012 and were mentored by him while becoming another of his successful contestants.
Australian The X Factor launched in 2005 on
Network Ten, and it featured
Mark Holden,
Kate Ceberano and
John Reid as the show's judges, but it was cancelled after just one season due to poor ratings. However, the show returned in 2010 and performed strongly on the
Seven Network until its eighth season in 2016, when its ratings declined. Subsequently, the show was axed for a second time in January 2017. Cowell also launched
American The X Factor in September 2011 on American broadcaster
Fox. It was originally announced that he would be a judge both on the British and American editions of the show, which aired at similar times of the year, but MTV officially reported on 17 April 2011 that this was not true. Cowell was no longer to be a judge on the British version, but he would remain a major presence backstage. He was joined by
Paula Abdul,
L.A. Reid,
Nicole Scherzinger and formerly
Cheryl Cole. Cowell's contestant
Melanie Amaro came first during season 1, making Cowell the winning judge. Cowell and Reid returned for season 2, while
Demi Lovato and
Britney Spears joined the judging panel as replacements for Abdul and Scherzinger. This season launched another of Cowell's contestant into worldwide fame, the group
Fifth Harmony. In October 2010, Cowell signed new three-year deals with ITV for both ''
Britain's Got Talent and The X Factor'', retaining them until 2013. On 15 November 2013, the three-year deal was extended by another three years, keeping it on air until 2016. In October 2013, it was reported that Cowell might return to the British version of
The X Factor for
series 11 in place of
Gary Barlow, and on 7 February 2014, his return was officially confirmed. This resulted in the cancellation of the American version after three seasons by Fox. He joined judges
Louis Walsh,
Cheryl Fernandez-Versini, who replaced
Sharon Osbourne, and new judge, former
Spice Girls member
Mel B, who replaced
Nicole Scherzinger. For his eighth series, he was given the Over 26s category. On 13 December,
Ben Haenow and
Fleur East reached the final two, which meant that Cowell was the winning mentor for the first time since
series 3 2006, when he had both
Leona Lewis and
Ray Quinn in the final. Ben Haenow became the eleventh winner on 14 December. In 2015, Cowell returned to the
X Factor for its
twelfth series, along with veteran judge
Cheryl Fernandez-Versini and newcomers
Rita Ora and BBC Radio 1 DJ
Nick Grimshaw. In December 2020 it was announced that Cowell will be a judge on
The X Factor Israel in 2021. In late May 2021, Cowell cancelled his appearance on the show following the conflict between Israel and Hamas, though he maintained that he was cancelling “for his own reasons. In July 2024, he offered a public comment supporting the
Jerusalem Youth Chorus on
America’s Got Talent, an Palestinian-Israeli music group that promotes dialogue, saying, “You made something very complicated beautiful through friendship.”
Got Talent '' stage at the
London Palladium in the
West End in 2019. Cowell's 'X' is on the far left. Following the success of the
Idol and
X Factor franchises, Cowell, his company Syco, and its business partners developed a talent show format open to performers of any kind, not only singers, but also dancers, instrumentalists, magicians, comedians, novelty acts, and so on. The origins of the
Got Talent format can be traced to the British talent shows
Opportunity Knocks (on screen from 1956, with the winner using the now-standard method of a telephone vote) and
New Faces. Cowell states, "I was a fan of variety shows
Opportunity Knocks and
New Faces, and to be able to update that tradition, really was a buzz". Cowell is the executive producer of ''America's Got Talent
, which debuted in June 2006, along with Fremantle producers of the Idol
series. The show was a huge success for NBC, drawing around 12 million viewers a week and beating So You Think You Can Dance on Fox (produced by rival and Idol'' creator
Simon Fuller). ''Britain's Got Talent
debuted on ITV in June 2007. Cowell appeared as a judge alongside Amanda Holden and Piers Morgan. The show was a ratings success, and second and third seasons followed in 2008 and 2009. The third series featured a publicity coup when Susan Boyle made a global media impact comparable to that of any previous talent show series winner with her regional audition performance. In December 2019, Cowell signed a five-year deal with ITV ensuring Britain's Got Talent'' will stay on the channel until 2024. In 2014,
Got Talent was named the world's most successful
reality TV format by
Guinness World Records, with spin-offs in over 68 countries. Cowell stated, "I am very proud that
Got Talent is a home grown British show. We owe its success to a group of very talented producers all over the world who have made this happen. And of course amazing talent." In 2015, Cowell launched
La Banda, his first American show since his stint with American
The X Factor. The show, designed to find male singers to form the "ultimate Latino Boy Band", launched on Univision in the US on 13 September 2015. The winner of the show, boy band
CNCO, signed to Cowell's record label Syco Music. Cowell was announced as the replacement for
Howard Stern on ''America's Got Talent'' on 22 October 2015. On 15 July 2020, it was announced that Cowell had bought out
Sony Music from their joint venture,
Syco Entertainment.
Other talent shows On 16 March 2006,
American Inventor debuted on
ABC. Cowell co-produced the show with British entrepreneur
Peter Jones, who had devised the concept. Having a similar format to the BBC's ''
Dragons' Den'', a show on which Jones was one of the investors, fledgling entrepreneurs from across the United States competed to see who could come up with the best new product concept. The 2006 winner,
Janusz Liberkowski, received $1 million and the opportunity to develop his idea into a business. The show returned in 2007 for a second season. In 2006, Cowell executive-produced
Celebrity Duets, which was described as "an Idol show for Hollywood superstars". The show was hosted by
Wayne Brady, and its judges were
Marie Osmond,
Little Richard, and
David Foster. Cowell was also the executive producer of
Grease Is the Word for
ITV. This show set out to find performers to play Danny and Sandy in the 2007 West End revival of
Grease. It was hosted by
Zoë Ball and judged by Britons
David Ian and
Sinitta and Americans
David Gest and
Brian Friedman. The musical theatre casting concept had already been introduced by the BBC with the ratings hit
How Do You Solve a Problem like Maria?, but Cowell's show was not the hoped-for success. He himself said, "It has been slaughtered by the critics – and rightly so. It is far too similar to our other formats." Cowell collaborated with UK production company
Shed Media to produce 2008
ITV drama series
Rock Rivals, which is based on an
X Factor type show. In 2011, Cowell also created his first game show, titled
Red or Black? and hosted by
Ant & Dec, for ITV. Series 1 was broadcast from 3 to 10 September. The show was recommissioned by ITV for a second series in 2012, which aired weekly. In 2013, Cowell, in partnership with
YouTube, launched a video-sharing competition called
The You Generation. In 2013, he was executive producer for ITV cookery series
Food Glorious Food, which was hosted by
Carol Vorderman. He did the same for the ITV game show
Keep it in the Family, presented by
Bradley Walsh in 2016. In 2018, it was announced that Cowell created his first show to air on the
BBC, titled
The Greatest Dancer, which debuted on 5 January 2019. In the show, dancers competed for a £50,000 and a performance on the BBC's
Strictly Come Dancing. A second series was aired in 2020. In April 2020, Cowell judged a spin-off version of the former show ''
Canada's Got Talent called Canadian Family's Got Talent'', carried out virtually by Canadian broadcaster
Citytv during the
COVID-19 pandemic in Canada. In 2025, Cowell created and featured in a new
Netflix series to find the next boyband, titled ''Simon Cowell's The Next Big Act''. Cowell selected each band member and put together
December 10. The group were later signed to
EMI Records. ==In the media==