In 1997, Bradley made his first acquisition as a publisher, purchasing the
National Journal. He hired
Michael Kelly, a well-known journalist who had just been fired from
The New Republic after frequently clashing with owner
Martin Peretz. Kelly was known for his controversial criticisms of
Al Gore and
Bill Clinton, but he got along well with Bradley. In 1999, Bradley purchased
The Atlantic from
publisher and real estate tycoon
Mort Zuckerman for $10 million. Bradley replaced editor
William Whitworth with Kelly. Bradley's strategy to improve the business model of
The Atlantic, which had lost money for years, was to focus on improving editorial quality. Bradley doubled the newsroom budget of
The Atlantic, allowing the magazine to embark on a hiring spree, offering contracts to 25 new writers. Kelly's first hire was to bring back
James Fallows, one of the magazine's best-known journalists, who had been hired away in 1996. In 2011, Bradley led a team of researchers and journalists looking for freelance reporter
Clare Gillis, who had been captured by Libyan soldiers loyal to
Muammar Qaddafi. about a dinner at Bradley's house during which the families of five of the missing hostages met for the first time. In the end, the team failed to gain release for four of the hostages held by ISIS. In August 2012, Foley became the first American beheaded by ISIS. In the end, all four ISIS hostages were killed or died in custody. One hostage,
Theo Padnos, held by
al-Nusra, was released. The sixth hostage,
Austin Tice, still is missing in Syria. To avoid a conflict of interest, Bradley directed Wright to publish the story in ''The Atlantic's'' competitor,
The New Yorker. On July 28, 2017, Bradley sold his majority ownership of
The Atlantic to the
Emerson Collective, which is an organization owned by multi-billionaire investor and philanthropist
Laurene Powell Jobs. Bradley remains chairman emeritus and a minority owner. ==Politics==