Singles On August 6, 2021, the album's lead single, "Take My Breath", was released digitally on music stores and streaming services. Its music video was premiered alongside its release and was directed by Cliqua. An official remix by Italian
house music group Agents of Time was released with the original version of the
Alternate World edition of the album on January 11, 2022. "
Sacrifice" was released as the second official single in tandem with
Dawn FM on January 7, 2022. Its music video was released on the same day, and was directed by Cliqua. The song was sent to
contemporary hit radio in the United States on January 11, 2022. "
Out of Time" was released to American
urban adult contemporary radio on January 25, 2022, as the third official single from the album. Its music video was released on April 5, 2022, and was directed by Cliqua. An official remix of the song by Haitian-Canadian music producer
Kaytranada was released on April 22, 2022, and later included on the streaming reissue of the
Alternate World edition of the album. "
Less than Zero" was given a limited single release in France, with it being sent to contemporary hit radio on July 7, 2022, as the album's fourth single in the country.
Promotional singles On July 1, 2022, an official remix of the album's eleventh track "Starry Eyes" by
Mike Dean was released as the first promotional single from the streaming re-issue of the
Alternate World edition of
Dawn FM. An official remix of the album's title track by Oneohtrix Point Never was released as the second promotional single from the streaming re-issue of the
Alternate World edition of the album on July 8, 2022. On July 22, 2022, a remix of the album's third track "
How Do I Make You Love Me?" by Swedish House Mafia members
Sebastian Ingrosso and
Salvatore Ganacci was released as the third promotional single from the streaming re-issue of the
Alternate World edition of the album. Simultaneously, an animated music video for the original version of the song was released that same day. It was directed by Jocelyn Charles with some creative direction from Cliqua. An official remix of the album's ninth track "Best Friends" with American R&B singer
Summer Walker was released as the fourth and final promotional single of the streaming re-issue of the
Alternate World edition of the album on August 5, 2022.
Other songs A music video for the album's second track "
Gasoline" was released on January 11, 2022. It was directed by Matilda Finn.
103.5 Dawn FM livestream On January 7, 2022, alongside the release of
Dawn FM, the Weeknd hosted a live event with
Amazon Music, in which he served as a
disc jockey and played the entire album in front of a small crowd. The event was live-streamed on
Twitch and was directed by Micah Bickham. Various different shots of the livestream were turned into lyric videos for the album. The whole livestream was uploaded to
YouTube on January 12, 2022.
The Dawn FM Experience On February 21, 2022, the Weeknd announced
The Dawn FM Experience, a television music special with
Amazon Prime Video that premiered on February 26. The special was directed by Micah Bickham and features live performances, theater and performance art for a "night out at the club." A ten-track live
EP composed of the songs the Weeknd performed during the special was made available to stream exclusively on Amazon Music.
The Dawn FM Experience entered the
UK Albums Chart in March 2022, peaking at number 92.
Tour Originally set to only support
After Hours, the Weeknd announced on October 18, 2021, that his upcoming seventh
concert tour would be renamed as the After Hours til Dawn Tour to incorporate elements from
Dawn FM. == Critical reception ==