Development The history of
Dawn of the Dead began in 1974, when
George A. Romero was invited by friend Mark Mason of
Oxford Development Company—whom Romero knew from an acquaintance at his alma mater,
Carnegie Mellon—to visit the
Monroeville Mall, which Mason's company managed. After showing Romero hidden parts of the mall, during which Romero noted the bliss of the consumers, Mason jokingly suggested that someone would be able to survive in the mall, should an emergency ever occur. With this inspiration, Romero began to write the screenplay for the film. Romero and his producer,
Richard P. Rubinstein, were unable to procure any domestic investors for the new project. By chance, word of the sequel reached Italian horror director
Dario Argento. A fan of
Night of the Living Dead and an early critical proponent of the film, Argento was eager to help the horror classic receive a sequel. He met Romero and Rubinstein, helping to secure financing in exchange for international distribution rights. Argento invited Romero to Rome so he would have a change of scenery while writing the screenplay. The two could also discuss plot developments. Romero was able to secure the availability of the Monroeville Mall as well as additional financing through his connections with the mall's owners at Oxford Development. The airfield scenes were filmed at the
Harold W. Brown Memorial Airfield in Monroeville, an airport located about two miles from the mall. The scenes of the group's hideout at the top of the mall were filmed on a set built at Romero's then-production company, The Latent Image. The elevator shaft was located there as well, as no such area of the mall actually existed. The gun store was also not located in the mall—for filming, the crew used Firearms Unlimited, a shop that existed in the
East Liberty district of Pittsburgh at the time. The
police dock scene was filmed in downtown Pittsburgh right next the Monongahela River at 1 S. 6th St. The building, landing pad, and pumps are long gone, and the location is now an outdoor art gallery called The Color Park. The truck yard scene was filmed at the B&P Motor Express Co. which is now a First Student school bus company in Irwin, PA, about 22 minutes from the Monroeville Mall. Principal photography on
Dawn of the Dead ended in February 1978, and Romero's process of editing would begin. By using numerous angles during the filming, Romero allowed himself an array of possibilities during editing—choosing from these many shots to reassemble into a sequence that could dictate any number of responses from the viewer simply by changing an angle or deleting or extending portions of scenes. This amount of superfluous footage is evidenced by the numerous international cuts, which in some cases affects the regional version's tone and flow.
Alternative ending According to the original screenplay, Peter and Francine were to kill themselves, Peter by shooting himself and Fran by sticking her head into the path of the rotating
main helicopter blades. The ending credits would run over a shot of the helicopter blades turning until the engine winds down, implying that the two would not have gotten far if they had chosen to escape. During production, it was decided to change the ending of the film. Much of the lead-in to the two suicides remains in the film, as Francine leans out of the helicopter upon seeing the zombies approach, and Peter puts a gun to his head, ready to shoot himself. An additional scene, showing a zombie having the top of its head cut off by the helicopter blades (thus foreshadowing Francine's suicide) was included early in the film. Romero has stated that the original ending was scrapped before being shot, although behind-the-scenes photos show the original version was at least tested. The head appliance made for Francine's suicide was instead used in the opening SWAT raid, made-up to resemble an African American male and blown apart by a shotgun blast.
Make-up and effects Tom Savini, who had been offered the chance to provide special effects and make-up for Romero's first zombie film,
Night of the Living Dead, before being drafted into the
Vietnam War, made his debut as an effects artist on
Dawn of the Dead. Savini had been known for his make-up in horror for some time, prior to
Dawn of the Dead, and in his book explaining special effects techniques,
Bizarro, explains how his time in Vietnam influenced his craft. He had a crew of eight to assist in applying gray makeup to two to three hundred extras each weekend during the shoot. One of his assistants during production was
Joseph Pilato, who played a
police captain in the film and would go on to play the lead villain in the film's sequel,
Day of the Dead, Captain Henry Rhodes. The makeup for the multitudes of extras in the film was a basic blue or gray tinge to the face of each extra. Some featured zombies, who would be seen close-up or on-screen longer than others, had more time spent on their look. Many of the featured zombies became part of the fanfare, with nicknames based upon their look or activity—such as Machete Zombie, Sweater Zombie, and Nurse Zombie. "Sweater Zombie"
Clayton Hill was described by a crew member as "one of the most convincing zombies of the bunch" citing his skill at maintaining his stiff pose and rolling his eyes back into his head, including heading down the wrong way in an escalator while in character. A cast of Ross' head that was to be used in the original ending of the film (involving a suicide rather than the escape scene finally used) ended up as an exploding head during the tenement building scene. The head, filled with food scraps, was shot with an actual shotgun to get the head to explode. Savini rented a skeleton from Larry Wintersteller, who acquired it in the early 1970s and knew that it was a real skeleton. Wintersteller sold the skeleton to Marilynn Wick, who was unaware that it was real. The skeleton was on display at a costume shop in
Allegheny County, Pennsylvania, before County Coroner Joshua Perper confiscated it in 1982. Fake flesh from the skeleton's use in
Dawn of the Dead was still on the skeleton when Perper confiscated it. The skeleton was buried on March 19, 1983, and was reported to have belong to a woman who died 100 years before at age 35.
Music The film's music varies with Romero's and Argento's cuts. For Romero's theatrical version, musical cues and selections were chosen from the
De Wolfe Music Library, a compilation of
stock music scores and cues. In the montage scene featuring the hunters and National Guard, the song played in the background is Cause I'm a Man" by
the Pretty Things. The song was first released on the group's LP
Electric Banana. The music heard playing in a sequence in the mall and over the film's end credits is an instrumental titled "The Gonk"—a polka style tune from the De Wolfe Music Library written by
Herbert Chappell, with a chorus of zombie moans added by Romero. For Argento's international cut, the Italian director used the band
Goblin (incorrectly credited as "The Goblins") extensively. Goblin is a four-piece Italian
progressive rock band that mostly provides contract work for film soundtracks. Argento, who received a credit for original music alongside Goblin, collaborated with the group to get music for his cut of the film. Romero used three of their pieces in his theatrical release version. The Goblin score would later find its way onto a
Dawn of the Dead-inspired film,
Hell of the Living Dead. Many tracks would also appear in the
Tsui Hark film
Dangerous Encounters of the First Kind. The version of
Dawn released on video in the mid-nineties under the label "Director's Cut" does not use most of the Goblin tracks, as they had not been completed at the time of that edit.
Post-production Dawn of the Dead has received a number of re-cuts and re-edits, due mostly to Argento's rights to edit the film for international foreign language release. Romero controlled the final cut of the film for English-language territories. In addition, the film was edited further by censors or distributors in certain countries. Romero, acting as the editor for his film, completed a hasty 139-minute version of the film (now known as the Extended, or previously erroneously as Director's Cut) for premiere at the 1978
Cannes Film Market. This was later pared down to 126 minutes for the US theatrical release. The US theatrical cut of the film earned the taboo rating of
X because of its graphic violence. Rejecting this rating, Romero and the producers chose to release the film unrated to help the film's commercial success. United Film Distribution Company eventually agreed to release it domestically in the United States. The film was refused classification in Australia twice: in its theatrical release in 1978 and once again in 1979. The cuts presented to the Australian Classification Board were Argento's cut and Romero's cut, respectively.
Dawn of the Dead was finally released there by
United Artists, with an R18+ rating following six minutes worth of cuts compared to Romero's US version, in February 1980. Internationally, Argento controlled the Euro cut for non-English speaking countries. The version he created clocked in at 119 minutes. It included changes such as more music from Goblin than the cuts completed by Romero, removal of some expository scenes, and a faster cutting pace. There are, however, extra lines of dialogue and gore shots that are not in either of Romero's edits. It actually debuted nearly nine months before the US theatrical cut.
Dawn of the Dead was released under different names in Europe: in Italy as , followed in March 1979 in France as , in Spain as , in the Netherlands as , in Germany by
Constantin Film as , and in Denmark as .
Dawn of the Dead was successful internationally. Its success in then-
West Germany earned it the
Golden Screen Award, given to films that have at least three million admissions within 18 months of release. A majority of these versions were released on
DVD in the 2004 Special Edition, and have previously been released on
VHS. The freelance photographer Richard Burke, working for
Pittsburgh Magazine, released in May 2010 the first exclusive behind-the-scenes photos from the set. ==Release==