Florenz Ziegfeld wanted to display Sandow at the 1893
World's Columbian Exposition in
Chicago, but Ziegfeld knew that Maurice Grau had Sandow under a contract. Ziegfeld found that the audience was more fascinated by Sandow's bulging muscles than by the amount of weight he was lifting, so Ziegfeld had Sandow move in poses which he dubbed "muscle display performances". These displays were added to his feats of strength with
barbells. He added chain-around-the-chest breaking and other colorful displays to Sandow's routine, and Sandow quickly became Ziegfeld's first star. in one of his first productions In 1894, he was featured in the series of three short
actuality films,
Sandow, by the
Edison Studios. The film includes only part of his act and features him flexing his muscles rather than any feats of physical strength. Though the content of the film reflects the audience's focus on his appearance, it uses the unique capacities of the new medium. Film theorists have attributed the appeal being the striking image of a detailed image moving in synchrony, much like the example of the
Lumière brothers'
Repas de bébé where audiences were reportedly more impressed by the movement of trees swaying in the background than the events taking place in the foreground. In 1894, Sandow appeared in a short
Kinetoscope film that became part of the Library of Congress. In April 1894, Sandow gave one of his "muscle display performances" at the
California Midwinter International Exposition of 1894 in
Golden Gate Park,
San Francisco at the "Vienna Prater" Theater. While he was on tour in the United States, Sandow made a brief return to England to marry Blanche Brooks, from
Manchester. However, due to stress and ill health he returned permanently to recuperate. He was soon recovered, and opened the first of his Institutes of Physical Culture, where he taught methods of exercise, dietary habits and weight training. His ideas on physical fitness were novel at the time and had a tremendous impact. The Sandow Institute was an early gymnasium open to the public for exercise. In 1898, he founded a monthly periodical, originally titled
Physical Culture and renamed ''
Sandow's Magazine of Physical Culture'' that was dedicated to all aspects of physical culture. This was accompanied by a series of books published between 1897 and 1904 – the last of which coined the term "bodybuilding" in the title (spelled "body-building"). He worked hard at improving exercise equipment, and had invented various devices such as rubber strands for stretching and spring-grip dumbbells to exercise the wrists. In 1900,
William Bankier wrote
Ideal Physical Culture in which he challenged Sandow to a contest in weightlifting, wrestling, running, and jumping. When Sandow did not accept his challenge, Bankier called him a coward, a charlatan and a liar. '' (1902) In 1902, Sandow was defeated by
Katie Brumbach in a weightlifting contest in New York City. Brumbach lifted a weight of over her head, which Sandow lifted only to his chest. After this victory, Brumbach adopted the stage name "Sandwina" as a feminine derivative of Sandow. In 1906, Sandow was enabled to buy the lease of 161 (formerly 61)
Holland Park Avenue, due to a generous gift from an Indian businessman,
Sir Dhunjibhoy Bomanji, whose health had improved dramatically after he had adopted Sandow's regime. This grand four-storey end-of-terrace house – which was named Dhunjibhoy House after his benefactor – was his home for 19 years. He toured the world, including South Africa, India, Japan, Australia, and New Zealand. At his own expense, from 1909, he provided training for would-be recruits to the
Territorial Army, to bring them up to entrance fitness standards, and did the same for volunteers for active service in
World War I. In 1911, he was designated special instructor in physical culture to King
George V, who had followed his teachings. ==The Grecian Ideal==