Dedeman was founded in 1992 by two brothers named Adrian and
Dragoș Pavăl, in
Bacău,
Romania. Its first store initially measured modest proportions, only 16 square meters, selling various
retail merchandise. Since 2010, Dedeman is the DIY market leader in Romania by
turnover, and since 2012, it further became so by number of stores. In October 2011, Dedeman became, for the first time,
sponsor of the
Romanian Olympic and Sporting Committee for two years. The partnership continued in 2015, under the brand "Team Romania", when Dedeman became Main Partner of the
Romanian Olympic and Sporting Committee for a period of 5 years. In 2014, Dedeman signed a sponsorship with the
Romanian tennis player
Simona Halep. In 2015, Dedeman became the fourth biggest player in the
Central and
East Europe DIY market, with a market share of 1.9%, according to a study by PMR Research. ==Financial figures==