Deitch opened his first gallery as a college student in 1972 at the Curtis Inn, a rented hotel parlor in
Lenox, Massachusetts, he later moved to New York and worked as a receptionist at John Weber Gallery in
SoHo. From 1979 to 1988, Deitch helped develop and co-manage the art advisory and art finance department at
Citibank. In this capacity, he lent money to major art collectors and facilitated loans to small galleries like
Gracie Mansion for its 1984 renovation. Having become a regular at Warhol’s
Factory, Deitch also introduced Warhol to a number of wealthy clients to draw their portraits. In 2022, he appeared in the documentary series
The Andy Warhol Diaries to discuss their friendship. Deitch was also a friend of and art dealer for
Jean-Michel Basquiat. He was the first dealer to buy a work by the artist and the first person to write about his work in print. He later delivered the eulogy at Basquiat's funeral and served on the artwork authentication committee for the artist's estate. including
Jose Mugrabi. As advisor to Goldman Sachs for the public art in its 200 West Street New York headquarters in 2006, Deitch helped to realize
Julie Mehretu's 80-foot-long work "Mural", described by one critic as "one of the largest and most successful public art works in recent times". In 1989, he bid US$10.5 million and paid $11.55 million for
Jackson Pollock's silvery
No. 8, 1950, then a record at auction for a work by the artist and the second-highest price at auction for a work by any contemporary artist. In 2006, he bought
Bridget Riley's
Untitled (Diagonal Curve) (1966), at
Sotheby's for $2.1 million, nearly three times its $730,000 high estimate and also a record for the artist. Over his career, Deitch has taken on a unique role, merging his curatorial profile with the business side of art.
Curatorial projects Since 1975, Deitch has curated exhibitions internationally. Among his most celebrated projects are
Lives (1975),
Born in Boston (1979),
New Portrait (1984) at
Moma PS1, and
Form Follows Fiction (2001) at
Castello di Rivoli, Turin. Between 1988 and 2008, Deitch curated numerous shows at
Deste Foundation, Athens, including: •
Cultural Geometry (1988) •
Psychological Abstraction (1989) •
Artificial Nature (1990) •
Post Human (1992) •
Everything that’s Interesting is New (1996) •
Fractured Figure (2007-2008) In addition to Deste, Post Human was presented at five venues, including the Castello di Rivoli (Turin),
Deichtorhallen (Hamburg), and
The Israel Museum (Jerusalem). Philosopher
Rosi Braidotti and others credit the show with introducing the term "
posthuman" into the popular consciousness. In 1995, he wrote the strategic plan for the
Mori Art Museum in Tokyo. His other curatorial projects have included the
Venice Biennale's
Aperto (1993),
City as Studio (K11 Art Foundation, Hong Kong, 2023), and
Confluence (Nita Mukesh Ambani Cultural Centre, Mumbai, 2023), collaborating with poet
Ranjit Hoskote on the latter. Deitch is known as an advocate for
street art and has headed several influential public art projects with street artists. He initiated Wynwood Walls with Tony Goldman in Miami in 2009 and Coney Art Walls on
Coney Island in New York in 2015.
Art writing In 1980, he became a regular columnist of
Flash Art and the first U.S. editor of
Flash Art International. His writings have appeared in numerous international magazines, including
Art in America,
Artforum, Garage,
Interview magazine,
Kaleidoscope,
Paper magazine, and
Purple magazine.
Deitch Projects (1996–2010) In 1996, Deitch opened Deitch Projects in
SoHo in New York City. He stated in a later interview that he was inspired by the example of Warhol's Factory to try to "create space for another generation of misfits." His first shows included works by
Vanessa Beecroft, Jocelyn Taylor,
Nari Ward,
Yoko Ono, and
Mariko Mori. Soon after, he bought the building housing Canal Lumber, a bigger space around the corner on Wooster Street. The first major exhibition project there was of a
Barbara Kruger video-and-slide-projection show in 1997. Deitch became well known as a supporter of young artists like
Kehinde Wiley and
Cecily Brown, while also representing the work of more established artists like
Keith Haring and
Jeff Koons. In the 1990s, Deitch helped fund Koons' expensive “Celebration series” and also organized the artist’s 50th birthday party at his gallery. In conjunction with Creative Time and
Paper Magazine, Deitch Projects also organized SoHo's annual Art Parade, with over 1,000 participants from 2005 to 2008.
Museum of Contemporary Art, Los Angeles In 2010, Jeffery Deitch was appointed Director to the Museum of Contemporary Art, Los Angeles (MOCA), which was seeking to recover from low attendance and a near-bankruptcy following the
Great Recession.
The Painting Factory: Abstraction After Warhol (2012) and
Art in the Streets (2011), the first major U.S. museum survey of graffiti and street art. In 2013, he helped organize a show by
Urs Fischer in which the artist collaborated with 1000 LA residents to fill an exhibition space with clay figures. Additionally, Deitch conceived MOCAtv, the first original
YouTube channel dedicated to fine art. Deitch donated his after-tax salary back to the museum throughout his tenure. By 2012, Deitch's directorship led to what one commentator called a "cultural collision" between Deitch's more popular art tastes and MOCA's previous interests. Though Deitch was acknowledged to have boosted museum attendance to record levels, critics charged that MOCA's shows sometimes prioritized popular exhibits over artists who were well-known in the LA art scene or over more traditional scholarly concerns. Deitch resigned from MOCA the following year. In 2015, he began hosting shows at 76 Grand Street in New York, one of his former gallery spaces. In July 2016, he reopened his Lower Manhattan gallery at 18 Wooster Street, the space he ran from 1996 to 2010 and rented out to the
Swiss Institute for the following five years. Deitch now runs the two spaces under Jeffrey Deitch Inc. Since reopening the gallery, Deitch has organized exhibitions by
Ai Weiwei,
Kenny Scharf,
Austin Lee,
Bisa Butler,
Kenturah Davis,
Sasha Gordon,
Kennedy Yanko, and
Walter Robinson, among others. Every year, during
Art Basel Miami Beach, Deitch's gallery collaborates with art dealer
Larry Gagosian on a thematic exhibition. From 2015 to 2021, the exhibitions were housed in The Moore Building of
Miami's Design District. In 2018, Deitch opened a new space in Hollywood, designed by
Frank Gehry, specifically to mount what he described as "museum-level" exhibitions. The gallery was inaugurated with a solo exhibition of
Ai Weiwei, followed by shows by Urs Fischer,
Judy Chicago,
Robert Longo,
Nadia Lee Cohen,
George Clinton, and
Refik Anadol, among others. The gallery has also organized large-scale thematic exhibitions such as
Shattered Glass (curated by AJ Girard and Melahn Frierson, 2021),
Clay Pop (curated by Alia Dahl, 2022), and
Wonder Women (curated by Kathy Huang, 2023). In 2019, Deitch edited
Unrealism, a publication on new figurative painting featuring the most groundbreaking contemporary artists and their important predecessors. The following year, he conceived the creation of the Gallery Association Los Angeles (GALA), to "generate excitement about the L.A. gallery scene" and shared his idea with a group of gallerists in Los Angeles. In May 2020, GALA launched galleryplatform.la, an online platform that serves the dynamic Los Angeles art community with editorial content and rotating online viewing rooms. In 2022, Deitch opened a second location in a historic building on
Santa Monica Boulevard, the former home of
Radio Recorders, a studio that recorded
Elvis Presley and
Billie Holiday, among others. Periodically, Deitch hosts artisan marketplaces in the back courtyard of his flagship Los Angeles location. ==References==