Dell Publishing

Dell's earliest venture into paperback publishing began because of its close association with Western Publishing. William Lyles wrote, "Dell needed paper, which Western had in 1942, and because Western by this time needed printing work, which Dell could supply in the form of its new paperback line. So Dell Books was born, created by Delacorte of Dell and Lloyd E. Smith of Western." Dell began publishing paperbacks in 1942 at a time when mass-market paperbacks were a relatively new idea for the United States market—its principal competitor, Pocket Books, had only been publishing since 1939. An examination of paperback books available at this time shows no consensus on standardization of any feature; each early company was attempting to distinguish itself from its competitors. Lyles commented, "Dell achieved more variety than any of its early competitors. It did so, at first, with an instantly identifiable format of vibrant airbrushed covers for its predominantly genre fiction, varying 'eye-in-keyhole' logos, maps on the back covers, lists of the books' characters, and 'tantalizer-pages'. The design was merchandising genius; it successfully attracted buyers, it sold books." The maps were "delicate and detailed". The novels in the mapback series were primarily mysteries/detective fiction but ran the gamut from romances (Self-Made Woman by Faith Baldwin, #163) to science fiction (The First Men in the Moon by H. G. Wells, #201), war books (I Was a Nazi Flyer by Gottfried Leske, #21 and Eisenhower Was My Boss by Kay Summersby, #286), many Westerns (Gunsmoke and Trail Dust by Bliss Lomax, #271), joke books (Liberty Laughs, Cavanah & Weir, #38) and even crossword puzzles (Second Dell Book of Crossword Puzzles, ed. Kathleen Rafferty, #278, one of the rarest titles today). There were a few movie tie-in editions (The Harvey Girls by Samuel Hopkins Adams, #130, and Rope as by Alfred Hitchcock, #262) and the occasional attempt at more artistic non-genre fiction (To a God Unknown by John Steinbeck, #407). Novels which are today long forgotten, by largely unknown authors (Death Wears a White Gardenia, by Zelda Popkin, #13) are in the same series as valuable original paperback editions of famous authors (A Man Called Spade, by Dashiell Hammett, #90). "The back cover map was very popular with readers and remains popular with collectors... the Dell 'mapbacks' are among the most well-known vintage paperbacks." Dell was also the publisher of the paperback novel series Twilight: Where Darkness Begins between 1982 and 1987. ==Dell Ten Cent Books==

At about this time, Dell launched two short-lived experiments which are also considered very collectible, Dell First Editions and Dell Ten Cent Books. The Ten Cent Books, 36 in all, were thin, paperback-sized editions containing a single short story told in only 64 pages (advertised as "too short for popular reprint at a higher price"), such as Robert A. Heinlein's Universe (1951). Dell First Editions included novels by John D. MacDonald, Fredric Brown, Jim Thompson, Elmore Leonard and Charles Williams. ==Comic strip reprints==

In 1947, Dell published two unnumbered paperbacks based on newspaper comic strips, Blondie and Dagwood in Footlight Folly and Dick Tracy and the Woo Woo Sisters. Both are popular with collectors today. ==Dell today==

Dell Publishing no longer exists as an independent entity. Dell was acquired by Doubleday in 1976. Doubleday was acquired by Bertelsmann in 1986, who formed Bantam Doubleday Dell as its US subsidiary. Bertelsmann acquired Random House in 1998 and renamed its US business after the acquisition. After the merger, Bantam was merged with Dell Publishing. In 2001, Random House purchased Golden Books' book publishing properties effectively reuniting the remnants of Dell and Western Publishing. Bantam Dell became part of the Random House publishing group in 2008. Ballantine Books was merged with Bantam Dell in 2010. In 2013, Random House merged with Penguin to form Penguin Random House. Dell Magazines was sold in 1996 to Penny Publications, and it still exists as a major publisher of puzzle magazines, also publishing science fiction, mystery and horoscope magazines. ==Imprints==

• Abyss Books • Dial Press • Delacorte Books (a.k.a. Delacorte Press) • Yearling Books • Laurel Leaf Library • Seymour Lawrence • Merloyd Lawrence ==Notable publications==

• Famous Funnies: A Carnival of Comics (1933) – the first American comic book • The New Century Family Money Book (1993) ==References==