An SNL Digital Short is one in a series of comedic and often musical video shorts created for NBC's Saturday Night Live. The origin of the Digital Short brand is credited to staff writer Adam McKay, who created content for the show in collaboration with SNL hosts, writers, and cast members. The popularity of these segments exploded following the addition of the Lonely Island to the show, and it is to them that credit is given for ushering SNL "into the age of digital online content in a time when it needed to tap into that relevance more than ever." The Lonely Island's digital shorts were originally recorded with consumer grade digital video cameras and edited on personal computers. It is typical for the show's hosts and musical guests to take part in that week's Digital Short, and several shorts have included appearances by celebrities who were not scheduled to appear in any of that episode's live sketches.