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The Disney Afternoon

The Disney Afternoon, sometimes abbreviated as TDA, was a created-for-syndication two-hour programming block of animated television series. It was produced by Walt Disney Television Animation and distributed through its syndication affiliate Buena Vista Television. Each show from the block has aired reruns on Disney Channel and Toon Disney. Disney Channel reaired four shows on "Block Party," a two-hour block that aired on weekdays in the late afternoon/early evening.

Background
The Disney Afternoon goes back to Michael Eisner becoming Disney's CEO in 1984 and his push into steady animated television production, which would be based on new characters to bring in new young fans, with a newly launched TV animation department. He set up a Sunday meeting at his house consisting of creatives. They included Tad Stones from feature animation and Jymn Magon and Gary Kriesel from the music division. Mickey and the Space Pirates was pitched by Stones, but was turned down because Mickey Mouse is the company symbol. Stones also pitched a Rescuers TV series – the sequel was already under development at the time. Eisner suggested the Gummy bear as a series, given his kids liked the candy. Disney Television Animation's first two shows, The Wuzzles and Adventures of the Gummi Bears, were sold to two networks, CBS and NBC, respectively, for their Saturday morning cartoon blocks. == History ==
History
The Disney Afternoon DuckTales, the series which would serve as the launching pad for what would become The Disney Afternoon, premiered in first-run syndication in the fall of 1987. Two years later in the fall of 1989, DuckTales was joined by ''Chip 'n Dale: Rescue Rangers, and both series were being offered in syndication as an hour-long program block. The Disney Afternoon kept these shows, added Gummi Bears and TaleSpin'', DuckTales had been airing on many affiliates of the then-young Fox network and its group of owned-and-operated stations, including KTTV in Los Angeles; this may have been due to the fact that the Walt Disney Company's chief operating officer at the time, Michael Eisner, and his then-Fox counterpart, Barry Diller, had worked together previously at ABC and at Paramount Pictures. However, as ''Chip 'n Dale was being launched, Disney was in the process of purchasing Los Angeles independent station KHJ-TV from RKO General. Through Buena Vista Television, Disney opted to reclaim the Los Angeles broadcast rights for DuckTales and moved it from KTTV to be paired with Chip 'n Dale on its newly purchased station, which was renamed KCAL-TV in December 1989. Furious at the breach of contract, Diller pulled DuckTales'' from all of Fox's other owned-and-operated stations in the fall of 1989. Diller also encouraged the network's affiliates to do the same, though most did not initially. This caused the retaliatory formation of Fox Kids. The lineup at this point included Aladdin, Goof Troop and Darkwing Duck stripped, The new block did not carry any blanket branding, but was referred to internally as the "Disney-Kellogg Alliance." In 1998, Disney reached a deal to program a new children's block for UPN, ''Disney's One Too'', as a replacement for that network's internal UPN Kids block. The syndicated block ran until the debut of One Too on September 6, 1999. == International broadcasts ==
International broadcasts
In Edmonton, Alberta, Canada, the city's then-independent TV station ITV (now Global Edmonton) produced its own version of The Disney Afternoon over roughly the same period as the American block, but only once per week in a two-hour block on Saturday afternoons, though using the same cartoon lineup as the American weekday block. Apart from the animated introduction, the block did not use any Disney-produced wrapper segments, but instead used locally produced live-action segments between programs with host Mike Sobel. In Denmark, DR1 started its version of the block ("Disney Sjov") on October 25, 1991. It aired every Friday night and would consist of two half-hour shows along with two classic cartoons, all within one commercial-free hour. The block ended on December 30, 2022, in favor of locally produced Nordic children's programming. In Hungary, MTV1 offered a Sunday afternoon programming block for children of programming from The Walt Disney Company dubbed into Hungarian, titled (Walt Disney presents). This programming lasted up until 1998. == Programming ==
Programming
Over the years, the block featured the following shows: Here is also a scheduled for The Disney Afternoon == Adaptations ==
Adaptations
Comic books The block was adapted into comic books, films and launched the Disney Adventures magazine. Two attractions were also made over to match series from the block. Video games Many of The Disney Afternoon shows were adapted into video games. == See also ==
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